social media

On the Importance of understanding what you are writing about

Nick O’Neill needs to do more research. Most of what he writes is speculative based on two or three months of research rather than sociological research. He goes after trends and gut feelings. As a result whilst his content is interesting to keep a track of it’s not relevant to the type of content I …

The Social Media

Forget the term new media, it’s passed, it’s gone. Today’s key word is social media. What this term means is the following. Any medium that encourages conversations via new technologies, whether twitter, blogs and podcasts or forums is a social media. It is the idea that authority has disappeared. Rather than be talked to by …