Category: advertising

  • Avoiding User Generated Content With Adverts

    Avoiding User Generated Content With Adverts

    Instagram has become user-generated content with adverts every fifth post. We went from following friends and their life to following personalities within our field of passions. I follow climbers, photographers, and friends. By following strangers, the timeline has become less relevant. This is especially true about following influencers. Influencers don’t share their life. They share […]

  • Travel and data roaming

    In July Roaming will be a bad memory for Europeans travelling within Europe. As a result of this the sale of sim cards to Ingress players, pokemon Go players and others will also be a thing of the past. What will not change is that we use social media apps to communicate with other people. […]

  • Social Media and The Human Return on Investment

    Social Media and the Human Return on Investment, because contrary to popular belief we use social networks to socialise, not to shop. As we grow older and more mature our close network of friends changes and evolves. We go from school friends to university friends and then to professional friends. In the process we move […]

  • Not everyone is happy living in the real world.

      An advert for Air New Zealand, Boeing 777-300, Lord of the Rings, The Hobbit, horse riding, New Zealand’s landscape, the three or four passenger classes and of course bungee jumping.

  • Martyn Ashton – Road Bike Party

    A Film by Robin Kitchin Produced by Ashton Bikes These bikes are used to cycle over three thousand kilometres during the Tour de France and here it’s being used for what mountain bikes are usually used for. At least it’s a light bike. To see the out-takes.

  • On advertising and how it has degraded the viewer’s experience

    Advertising and documentaries don’t mix and this is especially true in the US. When you have ad breaks every 5-10 minutes telling a story is impossible. You have to think of the people tuning in half way, and you need to think of those leaving after just one ad break. As a result of this […]