Reading The Cult of the Amateur By Andrew Keen in 2023

Reading The Cult of the Amateur By Andrew Keen in 2023

Byrichard

During yesterday’s walk I found that I could read The Cult of the Amateur by Andrew Keen as an audiobook so I listened to a few minutes. It took me back in time to 2006 when people worried about the detrimental effect that bloggers that were not accountable would have on information, disinformation, reliability and accountability. At the time people worried that bloggers and certain social networks would spread inaccurate information and manipulate people.


Fast forward today and you see that the fear we had, that blogs would be unreliable and unaccountable was wrong. We see that with Fox News, GB News, Russia Today, Facebook, Twitter and other sources of information the threat did not come from blogs, but rather it came from the people who bought media companies to control what was said and covered, and by social media networks like Facebook, which was used to gain big data in order to manipulate voters when Trump was elected, and Brexit. Read Mindf*ck for context.


Musk recently bought Twitter, so Twitter has gone from being a great source for quick news and updates to an unreliable resource used by the Far Right to manipulate the less astute into thinking along their chosen lines.


It turns out that misleading people, through blogging is time consuming. First you need people to write content, and then you need others to read it. It requires a lot of time and effort. In 2023 you don’t need much time and effort. A tweet can be read in a second or two, and troll armies can shape a conversation, and algorithms can skew what you see towards one way of thinking rather than the other.


When I was walking I thought “If he wrote an update to this book it would be called “The Religion of the Amateur” because user generated content has become ruler. Look at TikTok, Clickbait YouTube, Instagram and even Twitter, under Musk.


Years ago social media was measured in friendships, conference attended and collaborations. Today it is measured by sheep herding, rather than personal connections. People are looking for a mass audience, rather than a social network. Someone said “I’m followed by 8000 people and my tweets have been viewed 3 million times.” I see such a tweet and I see that social media has lost one of its unique characteristics. Human level personal connections.


The Cult has become a religion, and manipulation and disinformation is worse than ever. I need to finish the book to give a proper evaluation but it’s interesting to read the book with the advantage of hindsight.


That’s it for today.

Blogging One Hundred And Fifty-Two Days In A Row

Blogging One Hundred And Fifty-Two Days In A Row

Byrichard

Blogging one hundred and fifty-two days in a row is an interesting challenge. It encourages you to think of something daily, for months in a row. It also forces you to have the discipline to sit and attempt to write for one or two hours a day, whether inspiration is there or not. Often it isn’t. Add to this that most blog posts get zero views and you have a reason to stop and give up.


You don’t. One of the reasons to write a blog post a day is to train yourself to be disciplined, like with studying a new language, or a new skill. You sit down, you procrastinate, you look for ideas and inspirations. You start to write, and eventually, you’re left with a blog post.


Writing, video editing, web development, camera work, climbing, and plenty of things take consistent practice to improve. It is only by constant practice that we improve our skills, or get into bad habits, whichever comes first. Initially, I wanted to try journalling and I tried a few apps but eventually, I got tired of writing, what I felt was, useless drivel.


By writing a blog post I made the challenge harder because whatever I write can be read. Luckily, when you’re learning, people latch onto individual works, rather than the entire blog. I can get away with most of the writing being uninteresting. The challenge is to improve my writing and to find something more inspiring to write about. I need to find something that is niche enough for me to be one of the few writers, but broad enough to attract an audience.


An article about Genre theory did that, another about Suunto and climbing, and other articles had that unique relevance to attract readers. These articles are rare, because it is hard to write something unique during a pandemic when we are still self-isolating.


If and when the pandemic ends, and if I am still not too old to do things, then these blog posts will become interesting again, and I will have more writing practice. For now I am trying to find inspiration during pandemic self-isolation where from Monday to Sunday and from January to December nothing changes.


Writing a blog post a day forces me to have a spontaneous conversation with you, despite no conversations taking place in person for days, or even weeks in a row. Being single and solitary, during a pandemic, is a unique experience, that those that we hear, do not understand. If they did understand this they would do everything they could to get back to COVID-zero. I would then have no reason to write blog posts. I would be socialising, rather than self-isolating.


So what have I learned after 152 days of blogging? That the pandemic allows us to pick up habits that we would lose interest in if we were in a normal cycle of life. I still like to blog, and to read blogs. I am going to keep this habit up for as long as possible. I look forward to when we will be living more interesting lives, once the pandemic is over.

Blogging And Digital Minimalism

Byrichard

Blogging and Digital Minimalism are related. Blogging is about finding a topic and focusing on it for an extended period of time. Social media has shifted from being a conversation between individuals to one where personalities broadcast, and their audience is ignored.


When I saw an article, read a book, or had a thought I would tweet or write one or two sentences and post it to Facebook or Google Plus. When social media was about private conversations between individuals, and when no one was making profits of billions from our habits it made sense. Today using social media is about wasting our time, while others benefit, without benefiting ourselves.


I started to read Digital Minimalism. He and others argue that our digital habits are about addiction rather than about feeling that we are connected with others. In the age of the car and the commuter, it makes sense for us to use digital devices to connect with others. Neither Facebook and Instagram nor Twitter have this at their core anymore.


Social media was a distraction from working on projects because it was a means by which to connect with others. Now that this is no longer the case we can revert to blogging and other projects.


Recently someone joked that no one reads blogs anymore. The value of a blog post is not derived from whether someone reads it, likes it or shares it. The value of the blog post is in taking half an hour to two hours to focus on a specific topic. It is an investment.


Returns on Investment


Focus: By writing a blog post you go from skimming through dozens of tweets a minute to thinking about a single topic for minutes or even hours. You go from skimming to thinking. Some journaling apps ask if you want to count the time you spend writing, as mindfulness minutes, I.E. meditation.


Writing: Writing for half an hour to two hours every day trains you to come to a blank page and fill it. You need to be creative or inspired. Shifting from copying a link, writing a sentence or two for Facebook or Twitter, and then sharing it is easy. You can repeat it countless times an hour. Writing a blog post, especially three hundred or more words is a challenge. That’s why it has value. Blogging is a skill. Through daily practice, you improve both your confidence and your ability to generate written content.


Editing: The more I write, the more time I have to think about form and style. When I run out of inspiration I go back over the previous paragraph and I re-work sentences and phrases, tightening them up and making them clearer. As writing becomes easier, so more time and attention is devoted to quality control. The result is a higher quality of content.


Ambition: Spending time on social media is passive. You read and comment on the work of others in short bursts. Blogging requires people to have the focus and self-confidence to write, edit, and then share long-form content. On numerous occasions, I have written blog posts and never shared them. This is either because I ran out of inspiration halfway through or because it was not positive enough.


Consistency: Nanowrimo and other projects teach you to be consistent for a week, a month or an extended period of time. Blogging fulfills the same role. It’s about having the discipline to sit and focus on a regular basis and write. It’s about training yourself to think about what you’re going to write tomorrow and the day after tomorrow. It’s about developing the habit of inspiration.


The Journey


Blogging, for me, is a way of reaching the goal of Digital Minimalism. By writing a blog post and focusing for an hour or two, I produce a tangible product. By taking a picture during a hike, bike ride or other activity and writing a blog post I am investing my time. If I had allocated the same amount of time to social media I would have nothing to show for it.


Having said this Digital Minimalism is a concept I am not familiar with so expect a different perspective shortly.

Of Twitter Threads (mice) and Blog Posts (Humans).

Byrichard

With the sentence “Of Twitter threads (Mice) and Blog Posts (Humans)” you’ll see that I’ve done two things. The first is that I’ve modernised a well-known book title to draw parallels with the practices of writing Twitter threads and blog posts.


People write twitter threads because they think that it’s fast, convenient, will draw an audience and it’s trendy. It keeps people within the same site. No browsing between platforms and websites. There is the notion that people do not want to leave the social networks where they find themselves. Twitter, Facebook, and other social networks are portals, except that once you’re inside your trapped.


The beauty of writing threads is that it’s easy. You only need two hundred characters per tweet. You don’t need to develop and justify your ideas as you would with a blog post. Twitter threads are fleeting. Within a few minutes, they’re gone.


Blog posts, in contrast, requires your inspiration to last. You look at that empty window and you see an insurmountable challenge. You see three hundred words as a challenge not worth attempting. That’s how I often feel about blogging, and that’s why I usually write after a day of sports or other activities. It’s easy to write when the story exists and you’re just remembering it.


By blogging rather than writing twitter threads you’re pushing yourself to learn to write. The more you write the more ideas flow, and the more ideas flow the easier it is to go back and edit. The fear of the blank page dissipates, as does the lack of consistent inspiration.


Another feature of writing a blog post rather than a twitter thread is that you have time to think. There are no updates, no “press to refresh” and other distractions. From the moment you start to write until the moment you run out of momentum you are focused.


The length of my blog posts, and the quality of my writing have improved. I’m taking longer and longer breaks from social media. I’m reverting from a distracted individual who doesn’t follow curiousity to one that explores more.


If you’re worried about being distracted then reading twitter threads will not resolve this issue. You read two or three posts in a thread and see a reply that will take you in another direction, before returning to the original stream of thought.


Contrast this to a blog post. If, and when you skim Wordpress and other websites you’re seeing each post and their description before clicking and reading that post for a few minutes. You are fully engaged with the message that the writer wants to share. You then share that post, and people will read it as easily as you did.


Jaiku had threading, but similar to bulletin boards. Twitter’s algorithm fed threads promote the people and threads that make noise without anyone conversing, rather than the other way around.


If you’re inspired and have something to say then blogging is a fantastic avenue because as you’re learning to write with a voice there is a small audience, and as your voice gets stronger, and as your writing improves, so will your audience. In contrast, writing twitter threads gives the illusion of being a writer. You’re getting the attention, but writing snippets.


There is an exception to that rule, of course, poetry. If you’re a poet, and I am not, then Twitter might be an excellent avenue.

Avoiding User Generated Content With Adverts
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Avoiding User Generated Content With Adverts

Byrichard

Instagram has become user-generated content with adverts every fifth post. We went from following friends and their life to following personalities within our field of passions. I follow climbers, photographers, and friends. By following strangers, the timeline has become less relevant. This is especially true about following influencers.


Influencers don’t share their life. They share adverts. They share an illusion, a dream, an ideal. In so doing their posts lose value because they are no different from adverts. They are cold and devoid of character. They are impersonal. They’re a waste of time.


“but social media is a waste of time ;-)”, some would argue. Today it is, but for a long time socialising on the world wide web was about people connecting with other people and establishing friendships. The more time you devoted to forums, discussion groups and bulletin boards, the stronger the connection was.


This wouldn’t be an issue if Instagram was not profitable. This wouldn’t be a problem if our time-wasting wasn’t profitable to a third party. The problem is that we’re out on our daily activities capturing images and sharing them to a network where no one will see our posts, and where our addiction is making someone else money.


Instagram is compulsive. We go, we scroll and see posts by influences, but the posts by those that are important to us are gone. Is it because the algorithms are hiding them or is it that people are now dormant? The compulsion to check the timeline wasn’t strong enough so quantum posts were added as stories. As soon as you see them they cease to exist. IGTV is there too, trying to hook us. We watch videos but we can’t scrub through them. We’re forced to watch from the start of one video to the end. We’re then given tabloid rubbish as a suggestion for the next video to watch.


Today I posted my fiftieth photo on my WordPress photo blog. The audience is tiny, and it will take time for it to gain traction, but at least if and when it does gain traction WordPress and I can profit from it. I’d rather play with WordPress, a decentralized blogging platform for the sharing of videos, photos, and ideas than be stuck in algorithm-driven timelines where I see adverts rather than content.

Twitter Threads and Blogging
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Twitter Threads and Blogging

Byrichard

Twitter threads and blogging are both free but whereas with one you need to click to read the continuation and it’s hard to print the other is self contained and easily shareable.


I see twitter threads, that as twitter threads are a waste of time on a conversational channel but would be ideal for a blog post. Imagine that you combine two or three tweets. That length would justify a blog post.


Blog posts can be of any length but ideally they should be three hundred words or more. In the case where a twitter thread has three or more points it would perfectly justify a three or more paragraphs post.


With a blog post you can source and give examples of the point you are trying to make and you are not limited to a specific number of characters. You don’t need to run a sentence from one tweet to the other.


You can also add images, documents and more and add headings and more. If you often feel the desire to write threads you could even take up blogging again.


Your blog posts can be written with a mobile phone at any time of day or night and from anywhere. I mention this because with the unreliability of newer Mac book pros mobile phones become a more tempting proposition.


I deleted twitter from my mobile phone because the signal to noise ratio is so high that it is no longer a social tool. It is used like RSS and the conversation is uni-directional. Do you really want your train of thought to compete in such a noisy environment?


The blogosphere is just as noisy as twitter but with one key difference. People who read blog posts are looking to invest their time rather than scroll mindlessly. We might as well take advantage of that.


I saw an image on Facebook that said that we need to keep our social media appropriate for good mental health. I’m suggesting that we take it a further step and skip social networks like Facebook and twitter and start conversing via blog posts again. Let’s re-allocate the time that we devoted to social media to self owned blogs and platforms where we go to learn, share and be creative.


I still love blogging because the aim and the challenge is to find just one idea to write about daily. It’s easy to write 20 tweets and post twenty thoughts a day to Facebook. It’s much harder to write one blog post a day. The challenge is good. We gain in creativity, self discipline and focus.


Next time you’re tempted to write a twitter thread stop yourself and write a blog post. It will take the same amount of time but your audience will be more engaged, eventually. Give your ideas the treatment they deserve.

The Social Media Reflex
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The Social Media Reflex

Byrichard

This morning I uninstalled Facebook and Twitter because most of the tweets I saw were people complaining about things or posts that would fit perfectly as blog posts on a website. We have moved towards the Social Media reflex, rather than towards an open sharing habit.



Before social media, we would have conversations on web forums and within comments on websites. As social media centralised all of those conversations so the engagement between people declined. With that decline of conversations so we shift towards two things. The first of these is complaining, rather than engaging. When you complain there is no expectation of a response so the personal investment is low. Add to this that algorithms are designed to promote posts that have a lot of engagement and you have a perfect storm of pessimism.


That pessimism has no positive outcome and it is for this reason that I removed the two apps from my phone. Twitter and Facebook will probably make their way back on to my phone within days or weeks but I’d like to resist and see what change occurs.


I have kept Instagram and Whatsapp. Both of these apps, although part of FB help us keep connected with people we still see in the physical world. I also love to walk around and take pictures to share to Instagram before reusing the same images for blog posts once I have time to write a proper blog post.


We need to take back the time we invested on Social media, and reuse it for productive pursuits as we did before Twitter and Facebook post-2007. Twitter and Facebook were productive when they were just websites, rather than profitable.


Blogging, as a challenge


I like to see blogging as a daily challenge. The challenge is to find inspiration to write at least three hundred words on a topic every day when possible, and after every adventure when not possible. We improve our writing and creative skills. We go from a blank page to remembering what we did, as well as developing our ideas from 140 characters to three hundred or more words. The result is something that others can read. When it’s about hiking, Via Ferrata, climbing, travel or other topics it may even inspire them to follow and try the same thing.


Another part of this challenge is to write half a paragraph or two and run out of inspiration, think for a few minutes, walk around, put some batteries to charge and then coming back with more. Whereas a tweet or facebook post is a single thought shared within seconds a blog post is a cohesive collection of thoughts that join together to form a blog post. Every blog post is an intellectual journey.


Sustained positivity


Aside from finding inspiration for blog posts another challenge is to try to keep them either positive or neutral. If you write a negative blog post you are not anonymous and it is sustained for a few paragraphs. If you write a positive blog post and sustain that for a few paragraphs. The reader and the writer have gained something.


Something Worth sharing


Blogging is about creating something that is worth sharing. It isn’t about filling time like Facebook or Twitter. It is about thought, inspiration and experiences. It’s about having something positive to share. Whereas some people want to write a thread I do more than that. I leave the stream of constant interruptions and I focus on just one thing, until it’s done, or I run out of inspiration. I wish that the same people who write twitter threads would write blog posts instead.


To write a blog post is to invest your time in an activity that may get no response, or if it does get a response it maybe years later. This doesn’t matter. We read entire books without leaving a response for the writer, except the money we spent to buy the book. Social media has tricked people into believing that without a response, whether a like, a favourite, a comment, or a share they are being ignored. “I’m not writing a blog post because no one will read it, that’s why I write a thread of tweets”.


The time that you spend writing a blog post is the time that you have invested in a finished product. There has been less “mindless scrolling”, fewer interruptions and best of all you have something tangible to show. “Yes, I did spend an hour writing this blog post, but I did something productive with my time”.


Compare that to this article in the Guardian. ;-). I haven’t uninstalled the apps because I’m worried about the time I spend on social media. I uninstalled the apps because the Return on Investment (ROI), as a user, is almost zero.

11 years of WordPress Blogging

11 years of WordPress Blogging

Byrichard

As serendipity would have it I have been a wordpress blogger for at least 11 years. As I was looking through notifications on worpdress.com I came across the notification below yesterday. As I searched for ideas for blog posts for today I came across an e-mail.

On this day, eleven years ago I set up this blog. Since then I have written about one thousand two hundred posts, tens of thousands of tweets and many many facebook messages. I mention this because blogging and social media are two different challenges. With blogging you spend the day thinking about a topic. You’re searching for something that you can write about for 300 or more words. Compared to nanowrimo where you try to have an average of 1666 words per day this is easy, until you add the public dimension. Writing for the world wide web is different to writing for yourself, with the knowledge that you will go back and edit it, eventually, if ever.

Writing for twitter and facebook is easy. Twitter is a conversation so the more you socialise with other people the more dynamic your posting can be. The same is true of facebook except that facebook is a “silo” of people you vet and trust. Twitter is in essence a chatroom.

A blog post is more time consuming. I like to write about technology and about the adventures I have. That’s when inspiration is easier.

Imagine for an instant that Wordpress.com was more popular than Facebook or twitter. Imagine for a moment that people decided that instead of spending a few seconds per update they spent half an hour to an hour per post. Imagine that people read long form posts rather than short updates. Imagine that we go back to a blogging social media landscape where people write reflective posts. Imagine that we read rather than skim.

The beauty of the long form, of writing blog posts is that we create content that people search for and read. Emotion is involved, but so is thought. Through blogging we generate an income for our content. More people should blog, and more people should share their posts.

The Facebook Monopoly

Byrichard

I am tired of the Facebook monopoly. While Google gets fined for helping people shop websites like Facebook do the opposite. Instead of increasing the diversity of content on the web and the sharing of ideas it has helped create silos of like minded people. Likeminded people is a polite way of saying brainwashed in the case where opinions are based on opinions rather than facts.

Low value posts

Shorts on Facebook are usually very short. You skim through dozens, even hundreds of posts but none of them have much value. Compare this to blogging. When you blog you need to develop ideas that you can expand to at least three hundred words. With those three hundred words you can include images, video, tables and more. You can tell a complete story. On Facebook you post some text and people might read it.

Conversational monopoly

People use twitter both privately and publicly. People I follow have their accounts set to private so I am careful not to answer to certain comments to preserve their private sphere. Other people see no value in having a public chat. They don’t remember the chatrooms on the late 1990s in the same way that I don’t remember party lines. Whatsapp and Messenger are used instead. Both of them allow private group chats from the comfort of a computer or with the mobility of a mobile phone. Ingress, Pokemon Go and others are happy to experiment with other platforms but mid to late adopters are stuck in the Facebook universe. They have a monopoly.

Picture sharing

Instagram is a great image sharing app but it’s owned by Facebook.

Events

Almost every event you go to these days has a Facebook events page. Many events only have a Facebook page. Unless you are a Facebook user you miss out on a lot of events.

 

The World Wide Web offers such a breadth of opportunities for creativity that it’s a shame that people are spending time on Facebook rather than on more malleable social networks. I’m thinking of Wordpress as one example. We will see whether people go back to blog friendly social networks.

 

 

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Is twitter changing your blogging habits?

Byrichard

is twitter changing your blogging habits? (original post)

Yes and no. Twitter is replacing instant messaging and chatrooms. It’s an open method by which for people to communicate instantly with others. It’s also about the overheard conversation although that term has dissapeared.

What does “overheard” mean? Well simply that whenever two people discuss a topic hundreds of people are following this conversation and when they decide they have an opinion they can cut in. They do have that 140 character limit though, so they need to get to the point is efficiently as possible.

When that isn’t possible then they can do the next best thing. Write a comment in a blog post or even write a blog entry of their own where the conversation that took place on twitter is synthesised into a more digestible chunk of information.

As a result twitter is changing people’s habits but the question is why people want to chat publicly rather than in an enclosed space. Today people like transparency.