social media living room

Social Media and The Human Return on Investment

Social Media and the Human Return on Investment, because contrary to popular belief we use social networks to socialise, not to shop. As we grow older and more mature our close network of friends changes and evolves. We go from school friends to university friends and then to professional friends. In the process we move …

Stop wasting time on Instagram with friends – Algorithms and attention

Instagram is a photo based social network that allows two types of users, ego-maniacs on one side, and explorers on the other, to share images of interesting things they see and do. Some people share beautiful mountain images and others share images of their trips to Paris, Rome and more. I share images of Via Ferrata, …

Narcissism and the World Wide Web

According to a New York Times writer, Narcissism and the World Wide Web are increasing. “Narcissism is increasing…” If our egos are obese with amour-propre, social media can indeed serve up the empty emotional carbs we crave. Instagram and the like doesn’t create a narcissist, but studies suggest it acts as an accelerant — a …

Conversational Social Networks

Ben Thomspon wrote, “How Facebook Squashed Twitter“.  The article looks at social networks from a marketing point of view. I like conversational social networks. Social networks by their very name are for conversations. They are about connections and they are about friendship, collaboration and more.  In its Golden age twitter was a social network to …

Vanity fair is wrong to label Zuck as the top disruptor

Zuckerberg Tops Vanity Fair’s 2015 List of Disruptors Every successful social network first establishes a friendship network where a tight knit group of people interact with each other on a very frequent basis. In the case of facebook it was uni friends interacting with uni friends from the same campus. On twitter it was people …

Social Media and Via Ferrata

People on linkedin were discussing whether social media campaigns are worth organising and keeping. When it comes to extreme sports such as Via Ferrata, rock climbing and other extreme sports then I believe that the audience is ready and enthusiastic enough for a social media presence to be desirable. Via Ferrata is an outdoor sport …