IFTTT – Instagram to Twitter
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IFTTT – Instagram to Twitter

Instagram is still a healthy social network. It still finds an engaged group of users who want to share their adventures, meals, friendships and more with other users. Some of them love sharing selfies and others share beautiful landscapes. This keeps the network vibrant and young.

Twitter on the other hand has neutralised peoples’ passion and engagement with the site. They wanted to become google reader, they wanted mass following of key accounts, they wanted to neutralise the social, conversational aspect and they have succeeded in their goal so effectively that now an IFTTT rule reduces the need to visit twitter.

When you share your instagram photos as native twitter photos you are hiding that you are disengaged from Twitter. By hiding this disengagement from the social network you are hiding that you may not respond to replies, mentions etc. By not responding to those interactions you are negating the purpose of your presence on the social network.

When you fail to interact directly with websites such as Twitter you perpetuate the notion that twitter is a place where bots interact with bots because humans are no longer present. When humans are gone, when interactions between users no longer take place then what remains of the “social network”?

Two hundred and ninety six thousand people have added this recipe to their IFTTT accounts. A quarter of a million people have chosen to spend time on Instagram rather than twitter. For this reason it makes sense to share pictures via Instagram. We will see your instagram account and we can start following it. In so doing we spend our time more effectively. Instagram still has a future. If you post to the networks that you want to use there is a good opportunity that others will want the same. Lets cut out twitter. 😉

 

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My love/hate relationship with twitter turns Ten

I have been active on the World Wide Web for two decades, two thirds of my life. Half of that time has been spent as a twitter  user. I was among the first to use the service and I saw it go from being a curiousity to being the most popular conversation tool around. When twitter was young the iPhone was in it’s infancy and data plans did not exist. As a result it was SMS based. The SMS idea was short lived as it ended up costing the twitter founders too much.

Twitter owes an immense debt of gratitude to Apple, the iPhone and the shift towards mobile data plans somewhere other than Finland. When we were Twitter infants, when we were discovering the network and thinking of how to use it we were stuck at a computer and dependent on wifi and power sockets. If we left the house we missed on the conversation. Twitter at the time was a compelling network, especially since I was lucky enough to live in London during the golden age of Twitter.

Twitter is a fantastic and compelling social network that has the wrong people affecting its feature. Marketers, public relations professionals, investors and other groups are too busy trying to push content to people rather than attract people.

Yesterday afternoon I came across the term “Organic Social media” in relation to Instagram’s shift from a reverse chronological timeline to an algorithm driven timeline. A shift in the definition of social media has taken place. A decade ago social media implied that people were sharing content and commenting on it. They were making statements and friends and colleagues would comment conversationally. Marketers et al have destroyed the conversation and shifted everything towards an “I am the best so look at me” fed by likes, comments, shares and other tricks.

As Twitter turns ten years old I grow curious about the future of friendships and online conversations. I question whether social media landscapes will become as unfriendly to introverts as bars in the physical world. Will social media become the place where the most conventionally appealing individuals thrive?

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The Guardian, Google and advertising Revenue

For a reasonable amount of time I would check all of the news websites on a daily basis. These include The Guardian, the Independent, BBC news and french news sources. In so doing I was kept up to date with current affairs. Certain websites, such as the NYtimes and Le Temps were hidden behind paywalls so there was not much to see from such sites. At the time I went directly to the websites, without following hyperlinks. I saw the adverts and publishers got their revenue direct from my personal visit to their website.

Many newspapers, broadcasters and other media outlets are currently fighting to remain relevant. They are restructuring, they are dumbing down their content and they are reducing staff numbers.

The announcement comes after a difficult year for the newspaper industry as huge digital firms such as Google and Facebook take the lion’s share of advertising budgets while the growth of mobile proves harder to monetise than print for news organisations.

Source

As an avid consumer of news content through news websites, podcasts, documentaries, radio and books I see the shift away from newspapers not as a result of Google and Facebook but rather as a result of poor editorial integrity. When I go to a news source I want facts to be presented in a serious and informational manner. I want article headlines to tell me what the article is about without being told how I should feel about it. The Guardian has a news website that I visited every single day for years. The same is the same of the Independent, the BBC and other news sources. I read articles and I compared the stance to form an opinion on current affairs.

When newspapers shifted towards the clickbait model I stopped visiting their websites. They told me that I’d be amazed, that my life would change forever and more. That might work for a younger more impressionable audience but for readers like me it feels condescending. The experience is unpleasant.

Experience has taught me not to click on those headlines because they fail to provide me with new information. They should not assume that we can’t take five seconds to go to a reference website for context. We buy books to understand the context of current affairs and it is easy to visit wikipedia when we need to refresh our memory.

Many news organizations, facing competition from digital outlets, have sharply reduced the size of their newsrooms and their investment in news gathering.

But The New York Times has not.

We have our subscribers to thank for that.

Source

News gathering and newsrooms are the origin of a newspaper’s value. The more professional editorials are, the more they respect their audience, the more of an audience they will have. We are on facebook, Google+, Twitter and Linkedin. We live across multiple tabs and websites. When editorial teams respect us we return the favour. We become or remain loyal. When we see value we commit to become subscribers. We invest in news outlets when they show that they provide us with worthwhile information.

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Reactions – What if Twitter died

You can tell when someone joins a social network by what they think the network is for. I joined twitter in 2006. No one knew what the network was best at, eventually everyone decided to use it as a conversation tool. When people understood how dynamic conversations could be the network grew. The author of “What if Twitter Died“wrote this:

“it can’t seem to stretch beyond its celebrity, celebrity follower and tech roots. If you aren’t into celebrities or the tech industry, Twitter just isn’t that appealing, especially given all the other options for online social interactions.”

It is clear from this writer’s post that he has not been with twitter since it’s earliest days. His twitter profile indicated that he arrived in 2010. That’s up to two years after the golden age of twitter ended. My previous posts have explored this topic in depth.

While social media focus on marketers and public relations professionals I will keep blogging. It allows me to express myself without providing content for platforms that have destroyed the social dimension.

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Conversational Social Networks

Ben Thomspon wrote, “How Facebook Squashed Twitter“.  The article looks at social networks from a marketing point of view. I like conversational social networks. Social networks by their very name are for conversations. They are about connections and they are about friendship, collaboration and more. 
In its Golden age twitter was a social network to establish new friendships with people we had yet to meet. It was a great tool, especially in places like London where the community of users was big enough to be interesting. Facebook, on the other hand, was a network of school friends, university friends and eventually colleagues. Facebook was more of an interactive yearbook.
Between 2006-2009, both networks were good because they were about friendly conversations, event organisation and personal sharing. At this time user engagement and stickiness were very high.
Both Twitter and Facebook are losing their appeal. Twitter lost it’s sense of community in 2009 when people went from following friends to following celebrities and when conversations went from being  individual to threaded by hashtags. As the closeness between users faded so did the stickiness of the network.
Return on investment has always been looked at from the point of public relations or marketing because they are the people paying. Their cost is financial and so twitter wanted to keep them happy. They ignored the other cost. Time. Private individuals need to justify giving their time and attention to social networks too. In the early days of twitter, when it was a conversation tool, we could justify spending the entire day on twitter because it allowed us to establish new business contacts, new friendships and more. When attention shifted from conversations and friendships to utilitarianism the network declined in value.
Facebook too is declining but for other reasons. It is a network of friends who are getting married, having children and working hard. They don’t use facebook in the same way as before. Social networks need to re-invent themselves as time progresses. Twitter needs to work on re-creating tight-knit communities and Facebook needs to find ways of making itself relevant to parents and working professionals now that our university lives are behind us, for the most part.
Social Media and Social networks have been around since the birth of civilisation. The difference is that social networks are now online as much as they are offline. Social media have gone from being paintings in caves to being Devo art, memes and other products. Facebook and twitter were great social networks because they helped to assemble communities on the World Wide Web. We are now shifting to regionalisation and interest based networks. I am thinking of Strava, Glocals, Sports Tracker and more.
I stopped using Twitter because I stopped finding conversationalists. Facebook too, is at risk. If they do not make an effort to remain relevant both of them will become dormant networks.
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Vanity fair is wrong to label Zuck as the top disruptor

Zuckerberg Tops Vanity Fair’s 2015 List of Disruptors

Every successful social network first establishes a friendship network where a tight knit group of people interact with each other on a very frequent basis. In the case of facebook it was uni friends interacting with uni friends from the same campus. On twitter it was people in the same time zone conversing with people in the same city as themselves. It eventually led to face to face meetings and a new network of recognised friends.

The same can be said of Seesmic when it was about “Join the Video conversation”. Notice my avatar… It’s the seesmic racoon. 🙂

Zuck wasn’t a disruptor or genius so much as the right person in the right place at the right time. Nothing he did was innovative. He just packaged it effectively.

As a side note I have noticed that over a number of years the social aspect of twitter has suffered. It no longer feels like a social social network. it feels more like Google Reader.

it’s amusing to see how social networks evolve and revolve from one type of network to another depending on what people want-

Mark Zuckerberg Tops the 2015 New Establishment List—and Snags the October Cover!

I remember when there were dozens of RSS aggregators for the sharing and distribution of blog articles. Over time traditional sources used the same technology. Google Reader and Google News became good sources for getting news stories and information. Facebook and twitter, social networks, decided that conversations were a waste of time and so encouraged their networks to be used as news aggregators. Recently Facebook reached the billion user daily mark.

Amusingly this happened when the social network is at it’s weakest. It’s Unique Selling Point, connecting friends, has been lost. I went back to blogging because I grew tired of the rubbish being shared on twitter, facebook and other social networks.

For years I insisted that social networks were a great way of meeting new friends and finding new business opportunities but as everyone overdid it with followers so the conversation and personal connections decreased.

In the article they state that “Facebook chairman and C.E.O.Mark Zuckerberg has struck deals with The New York Timesand BuzzFeed to publish articles directly into users’ pages.”

I don’t go to facebook for news. I use the NYtimes app, I use Google News, I use news360, scoopinion and other applications. I use the applications because I found the condescending and sensationalist tone used by facebook marketers was offensive. We are a generation of university graduates on a university social network being treated as if we were primary school students. I don’t appreciate it.

I also don’t appreciate the multiple posting of the same articles and tweets in timelines both on twitter and facebook. In theory twitter is an app that you keep open and monitor throughout the day. If something has to be posted several times then congrats on having such a disengaged audience. ;-).

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is twitter changing your blogging habits? – A 2008 response

Yes and no. Twitter is replacing instant messaging and chatrooms. It’s an open method by which for people to communicate instantly with others. It’s also about the overheard conversation although that term has disappeared.

What does “overheard” mean? Well simply that whenever two people discuss a topic hundreds of people are following this conversation and when they decide they have an opinion they can cut in. They do have that 140 character limit though, so they need to get to the point is efficiently as possible.

When that isn’t possible then they can do the next best thing. Write a comment in a blog post or even write a blog entry of their own where the conversation that took place on twitter is synthesised into a more digestible chunk of information.

As a result twitter is changing people’s blogging habits but the question is why people want to chat publicly rather than in an enclosed space. Today people like transparency.

Disclaimer: This is a post from the 28th of Octobre 2008. An unpublished post

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Social conversations and the social media

If you read “How to Win Friends and Influence People” you see how important it is to take notice of other people, to be positive and to be interested in what they are doing. That can be a challenge for everyone. We all have different priorities so putting other people first is a challenge.

The World Wide Web is a place where we can listen and talk at the same time. We listen to a conversation and then we comment. We can start our own conversation and wait for others to see it and respond. As a result we are both engaging with others and letting others engage with us. There is a bilateral trade which leaves both parties feeling good.

Social media, today a misnomer, was a conversation place. Everyone talked with everyone and everyone became familiar with everyone else. The Global Village that Marshall McLuhan wrote about looked like it would become a reality.

At the time when this reality looked the most feasible was the time before mobile phones and proper data plans. At this time we used computers from a fixed location, either at home, an office, university or other places. With Wifi we had some freedom but nowhere the freedom that smart phones and data plans have provided us with.

That’s why people’s feeling that mobile phones are disconnecting people is such a ridiculous notion. In my vision of the world, in the adoption cycle that I observe the mobile phone is the great connector. We meet people online, we appreciate them, we meet them in person. Seesmic and the early days of twitter were very good tools for this lifestyle.

As data plans included more and more data so it would follow that social media websites would be about individual to individual conversation. It would logically follow that people would feel more at ease conversing online as their friends adopt the technology and have chats. Facebook, twitter and Google Plus should be social web forums where people are interested in the people they follow.

What I see, as data plans and smartphone adoption rises is the opposite. People share links and promote rather than converse. Social media should be rebranded as Ego Media, brand media or advertising media. The platforms that should have made us conversational have been overtaken by advertising.

It’s a good time to continue blogging. It’s a monologue until you contribute a comment. The World Wide Web is a de-centralised conversation tool and we move from platform to platform looking for the places where the personal connections are strongest. As the social media days fade in to history now is the time for each of us to blog, to write about what we feel passionate about.

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Social media, loneliness and isolation.

“The pathology of social media is all about loneliness”

Social media professionals take the weekend off. Twitter users use hashtags so that their content can be found without being followed. Everything is turned towards discoverability rather than commitment and conversation.

Social media practitioners know that people aren’t listening attentively so they repeat and repeat in the hope of a click or two. Hashtags are just a way of pretending that a conversation has had an audience. It doesn’t measure the number of comments and responses. It doesn’t measure how long threads lasted before they stopped.

There was a time when people like me would read every tweet from people we followed and we would converse daily. It created a lot of friendships and led to a lot of face to face meetings.

In today’s social media landscape I do see loneliness rather than socialising. I see on twitter that people are actively posting only once or twice a day. On Facebook I have seen such a serious decline in participation that there is little reason to stick around. My generation were active in social media for a short amount of time and now they have retreated to “normal” life.

Whilst some people have hundreds of likes on their instagram images I have half a dozen to a dozen. Almost every like on Instagram is a person that I have conversed with online for years. There is a chance that I can tell you how long we’ve been chatting online, whether we’ve met in person and at what event and which networks we have shared. Twitter friends were trusted enough to become facebook friends. Facebook and twitter friends followed on instagram etc.

Facebook was a very active and social place when we were all at university and having the same social life. Twitter was a very social network when I was looking for work and meeting the London Social Media crowd, the French social media crowd and the Swiss social media individuals.

Ingress has presented me with a large group of Swiss people whom I have met many times recently as an active player of Ingress. Many of them are around my age.  We use Google hangouts to talk and plan missions and are in constant communication.

Glocals was good for finding people to explore new activities and locations with but the connection lasted only as long as the activities. There was little to no follow up socialising online. The Glocals Scuba diving group is the one I got along with best and the group with which I did the most activities. It’s a shame that this was an activity for people a decade older than me.

When I think of the social journey both online and offline I see that loneliness is not the pathology of social media. I joined Twitter because I love to try new things. Facebook was a network of university friends whom I saw every day. Seesmic was a network of people whom I developed strong friendships with that last to this day and Glocals was probably the only network I joined out of solitude and a need to do things on weekends. I like the irony that the network I joined to avoid solitude is the one that resulted in the deepest feeling of it. Eventually every social network becomes lonely but we would say the same about the city from which our friends have gone, of the bars and more.

Geneva is referred to as an airport hub. People come to the city for a year or two and then leave. As a result the refreshing of friendships is very high and it takes a certain personality to cope. Modern transportation; planes, cars, and trains create a pathology of loneliness and social media are part of the solution for as long as the social networks are frequented.

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A little bit of twitter history from 21/07/2007

Hello Twitter-ers!

As you may already know, Obvious is the parent company of Twitter
and it’s never a dull day around here. Today our little building
is abuzz with activity surrounding an announcement that Odeo
(another Obvious product) is ready for a new home. We’re
entertaining offers from potential buyers because Odeo deserves
the same love and attention we’ve been heaping on Twitter these
days. Have you been by lately? http://twitter.com

More about Odeo: http://tinyurl.com/2yoy84

Defamer Brings The Oscars to Twitter

Popular Hollywood gossip blog Defamer.com is going to the Oscars
this Sunday and they’re bringing Twitter! Sorta. Follow Defamer on
Twitter and you’ll get live from-the-scene updates. Who won what?
What’s happening in the seats? What are the stars doing? Get the
updates on your phone while you watch on TV to make things more
interesting or if you can’t watch, just get the updates.

Text FOLLOW DEFAMER to 40404
or, Visit http://twitter.com/defamer
Oscars: http://oscar.com

If you haven’t set up your phone to work with Twitter yet, now is
a good time! You can do that here: http://twitter.com/devices. The
Oscars are broadcast live February 25 at 5pt/8et on ABC. Speaking
of coveted awards, you can still vote for Twitter and help us win
the SXSW People’s Choice awards. We will be so psyched if we win.
Vote Twitter! https://secure.sxsw.com/peoples_choice/

SXSW Update

There’s going to be lots of folks from three industries
represented at the SXSW Conference in Austin next month. We’ve
heard from people in the Interactive, Music, and Film industries
who are excited to get on Twitter during the week-long event.
We’ll have big screens set up in the hallways and we’re setting up
a special, easy way for folks to get their updates on the screens.
Once we set that up, we’ll tell you more. Even if you can’t make
it to SXSW, you’ll still be able to catch all the buzz.

Office Full of Great Folks

Obvious employs less than ten people but the building is filling up
fast since we’ve opened our doors to some other really cool
companies working on interesting projects. Two of the projects are
still top secret, there’s a couple Y Combinator startups sharing
space with us, and the other folks are 30boxes.com, Boso.com, and
the illustrious Niall Kennedy. (Hi Niall!) When the secret
projects launch, we’ll tell you about them–they’re cool!

http://30boxes.com
http://boso.com
http://www.niallkennedy.com/
http://ycombinator.com/

Okay, back to work. Lots to do this week!

Happy Twitter-ing,
Biz Stone and the Twitter Team
http://twitter.com/biz