Nick O’Neill needs to do more research. Most of what he writes is speculative based on two or three months of research rather than sociological research. He goes after trends and gut feelings. As a result whilst his content is interesting to keep a track of it’s not relevant to the type of content I am looking for.
Podcasters and social media people need to take a more academic approach to their writing. I’ve found myself angry with what Leo laporte and other podcasters have said. Some of them are really pro certain technologies and boasting about their advantages without taking a media tech and society view.
What I mean by this is that technology and communication are cyclical. What was really common in older media is going to become common in new media as more people come to use it. Radio and letter writing are what podcasting and e-mail are to their contemporary period.
It’s the same with the iphones being bricked. There was such an outcry within the early adopter crowd that you’d think technology has never evolved. We all know that more apps would be created for the Ipod touch and iphone for example.
It’s interesting to see how things are evolving and how by looking at previous technological trends we can see how the future will take place. Those who write about technology need to have a media studies background for a proper, well based understanding of their topic of conversation.
If you want historical information you want to find professors and their PhD thesis, the same should be true about technological writing.
Last night after visiting my new flat and getting to know one of the people that live there I came back to the bar in Halls to chat with friends but that didn’t last long as there was a lack of atmosphere. Everyone migrated to the field and that’s when it’d become more interesting.
Whilst some people went to get firewood we broke some branches into more manageable pieces, got some newspaper, and started a fire. I love building up fires so I helped to encourage the flames and attempted to make the fire catch.
After a few minutes it did and some people came with palettes and other flammable things onto the fire. We got a nice big flame going and the fire was so warm we had to be at least ten meters away.
Some were drinking beers, others were drinking wine. I eventually went to get a coke because it’s too warm otherwise.
Occasionally the grass would light due to the heat and start migrating away from the fire and I kept having to put those fragments of fire out. Occasionally the fire was so hot that there was nothing anyone sane would try to put out.
At one point I saw the grass light in a few areas so ran towards there and stamped on it. My body created a little area of low pressure which meant the flame caressed my trousers. It didn’t combust but one or two people did yell a warning. I walked away.
It’s at about this time that I stopped maintaining the fire. It was burning very nicely.
Eventually, the security guard came and asked who started the fire. “we don’t know” was the answer we gave, of course, after all, it was a team effort and we’ve finished the academic year anyway. He prowled around but there wasn’t much he could do alone.
He would eventually call both the fire department and the police to come and take care of the fire. This was one of the amusing moments. The field is shaped in such a way that there are steep banks down which the fire truck could not come. As a result, we could see the fire fighters trying to work out a way to get to the fire and extinguish it. Eventually, they drove as close as they could before pulling out the fire hose and spraying the fire. Many people cheered this as fourty onlookers had gathered.
A little later the police came and told us to go back into our rooms. Some people stayed on but I went home and eventually went to sleep. Nice way to mark the end of term and uni life.
For years I have been complaining that social media has shifted away from conversations towards marketing. It has shifted away from peer to peer conversations towards a broadcast model where crowds listen to and share individual sources rather than interact within a social network. As a result of this communication shift people re-share content rather than create their own.
Until the election of Trump and Brexit it was unpleasant but had to be seen as part of modern life. We had to accept that sensationalism and dumbed down content were popular. We had to accept that most people saw social media as RSS rather than conversation.
Within the last year we have seen that the shift from social media being conversational has shifted towards trolling, disinformation and misinformation. We see that people speak about living in a “post truth” age and more. In such an environment we see that people hear what they want to hear and vote for what they idealise rather than what makes logical sense. Brexit and Trump are consequences of people following idealism rather than realism. In such an intellectual environment social media, rather than encouraging the flow of information and context has had the opposite effect. When Obama was running for President the blogosphere was seen as a gate keeper, as part of the fourth estate, as part of the checks and balances.
With Trump and Brexit we see that the Tabloid press in England and Troll armies in other countries have deliberately misguided people, deliberately made them vote against their own self-interests.
For years I saw the web as a place to socialise and make new friends but within the last year, with troll armies, marketing and more I see that conversations are declining. The Return on Investment that I used to enjoy as a human rather than a marketer justified the time I spent socialising via social media. In 2016 the Return on Investment of using Social Media became negative. I watched youtube series, I read books, I read mainstream media, I listened to podcasts. In 2017 I want to replace the time that I spent on social media on reading books. In this day and age the cost of social media exceeds the potential return on investment. I finally find that social media is a waste of time. It took a decade for me to fall out of love with social media.
Social networks and social networks are based on people connecting with other people. Twitter is a glorified chatroom masquerading as a microblogging platform. As twitter shifts from being free, to being paying, it is losing it’s appeal.
Fifteen years ago there was plenty of discussion about Social Media silos and the social graph, and discussion about ROI for businesses, PR firms and personalities. They always forgot about the user. They exploit the user because the user, in their eyes, is an addict. This attitude make it okay to exploit social media users, in their eyes.
I am not worried about losing bots. Bots make a lot of noise, but don’t help Twitter, as a social network. What bothers me is the phrase “Twitter data are among the world’s most powerful data sets.” Facebook said the same thing, and then we read about Cambridge Analytica, emotion experiments, phone draining potential and more. We also read from books like Mindf*ck that Facebook was used to manipulate people to vote one way rather than the other. We learned that FaceBook could not be trusted with our data.
Now Twitter is using the same phrases. As I see the changes made by Musk I see that Twitter is becoming a silo, like FaceBook and Instagram. Twitter is no longer a social network. Twitter is a data farm where we are expected to pay, for content to be pushed on us, rather than seeing organic tweets, and where our data is mined by untrustworthy groups.
Through his actions Musk is turning Twitter into a data silo that I no longer want to be a part of.
Techcrunch addresses the topic from the reverse angle. “Twitter’s new announcement might impact research in different areas, including hate speech and online abuse.” On the one hand Twitter is making it harder to police what content is posted whilst encouraging others, with deep pockets to exploit that data.
TechDirt thinks that this move will encourage developers to move towards Mastodon but Mastodon is just one of many alternative websites. I would go further. By blocking access to the API twitter is encouraging people to lose trust in the company. First it blocks the apps people used to post and read tweets, then it blocked the API for bots, and tools for checking account related information, for example “map my followers” and other functionality. With the decline of those tools such actions will need to be manual.
The Washington Times phrased it as “Twitter shutting down free access to its public data”. Twitter should have become Not For Profit. It should have been made sustainable, whilst allowing people to converse globally. It is now sliding in the opposite direction, to become a silo, for people who want to exploit the data to manipulate people, rather than help spread news, information, friendships and conversations. Twitter, by moving towards becoming a silo, is removing the features that made it the strong, vibrant community that it was.
The Instagram API
I posted over 4000 images to Instagram over the years, until FaceBook bought and then destroyed the app. I used to post every single day, until I found that the app felt more and more lonely, and more and more of a waste of time. It had switched from being a social network to being an influencer network, where loneliness was the cost.
I tried to play with the API, to use Instagram externally but because of the blocks in place I couldn’t access my own data, without first proving that I should have access to it. That is what encouraged me to spend a few days trying to import the Instagram JSON file to WordPress. It worked, and I was happy. I had found a workflow to recover my data, and use it for my own website, rather than to provide content for a platform that did not respect me as a user.
Twitter is now doing the same. If we can’t access the API to use twitter as we want, then it does encourage us to move along, to the new alternatives, or, as I am doing, to write blog posts every day. This is day eighty of writing a blog post every single day.
If it wasn’t for the community I would have dumped Twitter years ago.
I was at the World Virtual Reality Forum in Crans Montana this weekend as a volunteer. During this time I was able to try many of the demonstrations and get a real feel for the potential of 360° and immersive videos. I was also able to listen to people comment on what they appreciated about the experiences and what they did not like.
Vulkane in 3D und 360
One of my favourite experiences was Vulkane in 3D und 360. I worked at this exhibit two out of the three days helping two people at a time every three minutes experience this. I had watched a number of videos before this one and when I watched this one I said Wow because the experience was so beautiful. The quality is excellent and there are some vistas that are spectacular. We are familiar with watching volcanic eruptions but with this experience we are watching the scene as if we are there. As the volcano erupts we can see the projectiles and follow their course through the sky. This is a novel experience for many of us.
Chernoby VR project – 360
Another experience that I got to try and received good feedback from was the Chernobyl 30th Anniversary experience. In this case you launch an app on the mobile phone and you can see a number of videos. You have interviews, videos of locations and interactive content. With this experience you can listen to an interview with a woman who still lives in Chernobyl. As she talks you can look around the room in which she lives. This provides you with a better understanding of whom she is.
Defrost was filmed using the Nokia Ozo and puts you in the place of a woman who was cryogenically frozen and then reanimated. For this experience we wore Samsung VR headsets and sat in a wheel chair. We were the re-animated woman. The experience was interesting because it allows you to feel empathy for whom you, as the viewer are meant to be.
The Difficult People Project.
The difficult People project has as it’s aim to provide people with an immersive experience in to the world as perceived by people with a different perspective on the world. In the first film we saw the world as someone would with hyperactivity. A second video was produced for the World VR forum and showed the world as someone with OCD would see it. This is a project that I personally contributed to with sound recording. The aim of the video was to provide you, as the viewer, with an experience of what it is like to go shopping with the disorder. You see the coping mechanisms via her interior monologue. You hear her worry that people are watching her, that people will see that she buys three of everything and that she may steal if she is alone in the aisle.
On the first day of the conference I was helping people with this experience and as I received feedback I started to see 360° or immersive videos as literature because of the way in which it enables people to feel empathy for the subject of the video. Some people said that they were curious to see whether they suffered from the same problems.
Viens
Viens can be translated as either “come” or “follow me”. I saw this as art, as an experiment which took advantage of what 360° videos have to offer. The camera is hanging from the ceiling and you see a group of people standing around the camera. At first they are hidden behind plastic but as you get further in to the video you see nude people standing. As the film progresses the camera changes position. At one point the camera is lower and you are looking up at giants. At another moment you seeing the action from above.
In each sequence you have the choice of which action you most want to watch. In this experience you choose what you want to see, rather than the camera operator or director. You are in control. You are the camera operator. This video really demonstrates the power of 360° videos. It demonstrates how immersive film making is an opportunity to think about what works well as an immersive experience and what works well as conventional video content.
The new role of camera operators
Immersive video content requires the content maker to think as a camera operator, to think about what is in front of the camera and what is behind it. It requires a new way of lighting a scene and a new way of recording sound. Wireless technology makes this much easier. In hallway conversations I heard people speak about how important it is to think as much about what is going on in front of the camera as much as behind it. If there is nothing interesting to see behind the person then normal video is enough.
Content duration is also relevant. Virtual reality and immersive experiences are still new to people. The experience can be tiring so short content is best, for now. When people get used to immersive story telling program length can grow.
The challenge now is to find subjects that lend themselves well to immersive story telling.
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