Browsed by
Month: September 2015

Sony and Crosscall Mobile phone advertising

Sony and Crosscall Mobile phone advertising

The Sony Xperia Z5 compact is for women who blog about fashion and the Sony Xperia M5 is for baristas who dream of owning a sports car but can’t quite pay for it yet. These adverts will never hook me in to wanting their products. I’m the type of person who lives in the countryside and spends his weekends in the mountains on adventures. I want the Sony Xperia Z5 because of it’s fast autofocus, it’s new technology and it’s…

Read More Read More

Switzerland, Fitness centres and the mountains

Switzerland, Fitness centres and the mountains

For three years I was a fitness club member. I loved going to the gym up to three times a week when possible. I loved training so much that I bought apps and devices to track my progress. Any time that I could not spend three sessions a week at the gym I felt disappointed. That passion, when you are in full time work can be hard to keep active. I tried going to the gym at 6am and I tried…

Read More Read More

Vanity fair is wrong to label Zuck as the top disruptor

Vanity fair is wrong to label Zuck as the top disruptor

Zuckerberg Tops Vanity Fair’s 2015 List of Disruptors Every successful social network first establishes a friendship network where a tight knit group of people interact with each other on a very frequent basis. In the case of facebook it was uni friends interacting with uni friends from the same campus. On twitter it was people in the same time zone conversing with people in the same city as themselves. It eventually led to face to face meetings and a new…

Read More Read More

Fear and Strength in Via Ferrata

Fear and Strength in Via Ferrata

Fear and Strength in Via Ferrata play an important role. Fear drains us of energy. In Rock climbing this is fine. If you run out of energy you abseil down and you call it a day. In Via Ferrata when you run out of energy you are stuck on a rock face and people usually do not have the required safety equipment to help you out of the situation. It is for this reason that we read so frequently about rescues…

Read More Read More

The Psychology of Via Ferrata.

The Psychology of Via Ferrata.

  The psychology of Via Ferrata is similar to the psychology of climbing except that everyone is moving constantly and there are few pre-requisites. As a result of this it is easy for people to push themselves beyond their comfort zones. They can be made uncomfortable by how high they are off the ground, how little they trust their equipment or the equipment on the cliff face. Peer pressure can also help make the challenge harder to cope with. Fear…

Read More Read More

Exit mobile version