Youtube backstage is a consequence of Youtube comments not playing nicely within Google+. Google+ is a pleasant social network where people who want to have conversations and share pictures can meet and broaden their horizons. It is a place where you can write comments that are as long or as short as you want. Misunderstandings, as a result are less common.
The idea of youtube backstage is to expand youtube channels so that content creators can share images, polls and more. In so doing Youtube would provide people with a one stop shop. The need for twitter, instagram and facebook would be reduced.
Some youtube content creators have from two hundred thousand to ten million followers. With such a big audience youtube pages would become self contained communities. If you’re watching No Man Sky videos rather than commenting on episode videos you will comment on the game. Would this encourage people to move away from Reddit?
One of the most interesting benefits of youtube implementing text, images and polls is that it would create an environment in which for advertisers to be seen without distracting people from the content. When you watch youtube videos you see pre-roll videos and banners. When videos are longer an advert is shown after a certain number of minutes. With text, images and polls adverts could be shown for longer. As channels are themed adverts will be relevant to the channel rather than a person’s browsing history.
I spent a few weeks watching content created by youtubers. In that time I have watched “series” and “episodes”. If youtube finds a way to monetise the niches that content creators have built up over time then Google and Youtube will benefit. People will go from passive viewing and occasional commenting to active conversations. Conversations make social networks sticky. A sticky social network provides value for advertisers. Advertisers provide funding to content creators and this provides content creators with a higher income, providing them with the incentive to do more of the same.