Tag Archives: social media

Social Media and The Human Return on Investment

Social Media and the Human Return on Investment, because contrary to popular belief we use social networks to socialise, not to shop. As we grow older and more mature our close network of friends changes and evolves. We go from school friends to university friends and then to professional friends. In the process we move …

Pride and media consumption

I enjoyed reading the Unbearable Lightness of Being so much that I read every book by Milan Kundera. I also read every book by Albert Camus because I enjoyed reading La Peste so much. Laura M. Holson wrote an article about “Unplugging without FOMO” which I skimmed after someone on twitter commented on twitter that  and …

Social media, loneliness and isolation.

“The pathology of social media is all about loneliness” Social media professionals take the weekend off. Twitter users use hashtags so that their content can be found without being followed. Everything is turned towards discoverability rather than commitment and conversation. Social media practitioners know that people aren’t listening attentively so they repeat and repeat in …

Threaded conversations and community

From the 1970s to 2007 we had threaded conversations through bulletin boards, forums, groups and other centralising discussion points. For a brief window of about two years conversations became so captivating that people wanted to meet in person as strong friendships were established. By 2009-2010 the threaded and personal conversations between web users was hijacked …

A move away from centralised “social networks” and “social media”

Facebook engagement has declined since farmville distracted people away from conversations and towards mindless interactions with games, the sharing of tabloid content and emotional posts. These changes have had an adverse effect on social networks and the way in which we engage with people. I have noted a shift away from individuals towards following “celebrities” …