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Mobile spending

Important for global marketers, mobile handsets are the dominant way people access the Web in many emerging markets, as it is far cheaper, says John Gauntt, senior analyst at digital ad tracker eMarketer. With a computer, “The cost of entry to get Internet access is about $1,200 for the PC and broadband; a mobile is …

On the Importance of understanding what you are writing about

Nick O’Neill needs to do more research. Most of what he writes is speculative based on two or three months of research rather than sociological research. He goes after trends and gut feelings. As a result whilst his content is interesting to keep a track of it’s not relevant to the type of content I …

Wifi detection

Twice yesterday I was surprised at how fast the new ipod detects networks. The first time was in one of wagamama’s restaurants. It found ten within two seconds of opening up the application. The second time was in a block of flats. Both times it detected the networks within a matter of seconds. It’s a …