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On the importance of observation in Social Media marketing.

Byrichard

However, many purported Social Media experts are merely engaging in cultural voyeurism at best. They look from afar and roam the perimeters of online societies without ever becoming a true member of any society. This means, they don’t truly understand what, where, or why they’re “participating,” only jumping in because they have something to say and have access to the tools that will carry it into play. This is unfortunately a representation of the greater landscape of Social Media Marketing and it’s time to take a step back and study the sociology of Social Media in order to keep communities intact and unaffected by outsiders.

Social Media is much more than user-generated content. It’s driven by people in the communities where they communicate and congregate. They create, share, and discover new content without our help right now. They’re creating online cultures across online networks and using the Social Tools that we learn about each and every day to stay connected. And the societies that host and facilitate these conversations cultivate a tight, unswerving and mostly unforgiving community and culture. As Shel Israel describes it, people are populating Global Neighborhoods.

Source: Cultural Voyeurism and social media

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A really good conversation from TWiM

Byrichard

This Week in Media 85 is an interesting conversation about media news for the past week with a technological slant. This week’s interesting is particularly interesting as it explored the future of television and how people consume media. From the PVR and the ability for people to discuss the content they enjoy to machines that talk to each other they cover many topics.

They also discussed computer literacy and whether the youth of today are as computer litterate as previous generations. That’s an interesting point. The idea is not whether someone can get a computer to do what they want but rather whether they know how to set it up. Think of Linux. Would you be able to setup a linux box.

It’s the type of discussion that’s good to follow to give you a number of points of view.

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Socialthing aggregating several websites at once.

Byrichard

I’m active on more social networks than I have time to go through in a day and that’s where Socialthing comes in. It allows me to follow news from facebook, twitter, pownce, tumblr, flickr, vimeo and livejournal. What I like about this site is how easy it is to see everything that goes on.

Whereas friendfeed is nothing more than a few lines of text this version of a social feed aggregator is the visual aspect. At a glance I can see which social network is giving the content and I can post accordingly. If I see a status update on facebook for example I can view the profile and add a comment. There’s that option with twitter too. I can see everyone’s tweet and I can reply to any friend’s post quickly and easily.

As a positive sidenote I can follow what’s going on on pownce without logging in. I’ve often felt that the limitations of that site is the lack of people outside of California using it. At least this way I may find my interest growing.

If I’m in a rush or there’s an important message to get out I can simply select to “post” a message to all these social networks at once. That saves a lot of time although as expected this should not be used too frequently as it adds a lot of “noise”. I’m looking forward to more services being included

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The youtube application on the N95

Byrichard

For those of you with good data packages an application that could be a lot of fun is youtube on the n95. I was out and about and decided to check the youtube site and I was given the option to download their beta. I managed to play vides but I had no sound.

What they offer are:

  • upload your videos from the phone

  • watch your friends’ videos

  • view relatd videos

  • view received videos

  • search for content.

In other words you can do everything you’d want to from the n95 that you’d do from a computer. It does look like an interesting application although unless you’ve got wifi this is a very expensive gimmick. It’s nice to try nonetheless. Let me know if you try it and tell me what you think of it.