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The podcasting demographic

Byrichard

Whilst listening to a conversation between several podcasters in their debriefing they were asking the question of how to involve a different demographic in the process of podcasting. This is an interesting question. As one participant pointed out the demographic seems to be for white males over 30 years of age to create content whilst younger people seem not to be active.

If that last statement is true then I am an anomaly to the rule since I have over four years even to reach that age.

What is the strength of podcasting and how does it differ from mainstream media?  What is the difference between the mainstream media and podcasting What makes a documentary a documentary rather than a podcast? Are podcasts and amateur pieces of work because the person creating that content has less experience? If so does the habit of podcasting turn them into professionals and do they as a result lose their identity.

Is podcasting about content on demand and fed automatically to the player? In that case how long do we wait before the mainstream media do the same thing? It’s an interesting topic and I’d like to see what people have to say about this.

I know that some people at the Podcamp complained about people talking about podcasts in podcasts but there are some important questions to be answered. I don’t see myself as a podcaster because I’ve spent so many years in Uni studying this that I believe I deserve another label. I’m a television producer, or at least I aim to be one.

There’s something that has really changed from my childhood to now. When I was no more than ten years old I decided that I wanted to do video and that I wanted to edit but I had no access to any hardware that would allow me to do anything. There were two reasons for this. The first of these was cost. At the time two beta sp decks would cost 30,000 CHF a piece. Now for 3200 CHF you get yourself a portable edit suite. Add a small camera and you’re doing ENG.

What growing up when I did meant is that I had to content myself with books on the subject. I bought books about editing, about basic camera work, basic betacam work, theory books by Eisenstein and still more books. What this meant is that although I had never been able to edit the material I had shot I had the chance to think about shooting and editing style. It was nothing more than an intellectual pursuit.

As a result of the time I spent daydreaming about having the facilities to produce television programs it meant that finally when I had the equipment I was in a much better place than young content producers are today. Most people pick up a camera and film something without thinking of sequences of shots, story telling and more. Instead they do anything and put it together. As a result there are some products that are hard to watch.

What about duration. In broadcast when you’re a beginner you’re given one or two minutes for the video you want to create. As you prove your skill at short items you progress to longer, more informational and more interesting pieces. Of course those are documentaries in the Griersonian sense of the word rather than podasts.

You see documentaries are the creative treatment of actuality. They are built as a means by which to document what happens in real life rather than something setup. These are actualities, Actualié in french. Find the means by which to make them about current affairs and you have a documentary. Dziga Vertov with “The Man With the Movie Camera” played with this idea. So did Flaherty before him with Nanook of the North. John Pilger, Nick Broomfield and documentaries after them have also experimented with different styles. All of them were broadcast.

Now we’ve come to another era in factual production. This is the personal era of video production. If you think of early literacy you may have seen the same fears as there are now. If everyone can writ then what prevents them from writing their own books and no longer buying material by those who do it for a living? Time, for a start. Producing high quality content takes a lot of time and thought. What is the difference between a podcaster making a documentary about the steam railway and Fred Dibnah? Contacts, budget and organisation. Fred Dibnah is in front of the camera telling you so much about what he knows but how much information did the researcher  go through before providing the right amount of information. How long did the script writer take. How many shots in a professional production are handheld and whom do they have access to. Did they spend three days to get the shots they needed. Of course they did.

As a documentary maker you’ve got the pitch, the proposal and getting it agreed, the budget and getting that agreed, the shooting schedule and then editing. You also need to understand the demographic you’re providing content for. Podcasters do it as a hobby and they’re surprised when people watch their programs. It fills them with joy and pride. I saw many people and the passion they had for their productions as podcasters. They’re filled with ambition and this is what makes their programs interesting. They give us their point of view and it’s great.

I think teamwork may be what’s lacking from podcasting. Lot’s of people want to create content yet when you meet them you see that many of them do so alone. If that is the case then the reason to have Podcamps is to encourage people to create networks and teams. As the teams grow and as a variety of people with specialist knoweldge join together so their product increases in visibility.

What makes Leo Laporte such a great podcaster? The people he involves in his work. He recently stated that he has at least two podcasts a day to record and that he gets other people to do various things he needs help with. He’s got one or two guests to speak about law, a few more to speak about Macs and yet more for This Week in Tech. As a result he’s got a “Twit Army” to help with content creation.

With more Podcamps and greater participation  there is a greater chance of teams being formed and creating nice networks of podcasters to produce compeling content. Europe as a whole needs to provide much more content so that we get a European take on all these topics. Better still, involve a variety of people. Get women involved. Mention the name Allie (sp?) and see how many of those at Podcamp remember her. Why aren’t more girls involved so that we may remember and interact with a team of them.

I’ll see what others have to say about this

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PodcampUK – Part 1 of the debrief

Byrichard

There are many podcamps but Podcampuk was my podcamp. This was an event which was similar to just one previous experience. It was an event where everyone you talked to had at least one website and others may have had several. They also used twitter and prepared radio programs.

What is great about the podcast UK crowd is that they’re a creative entrepreneurial group. Rather than take a 9 to 5 job some work as freelancers. They have a variety of skills from drivers to information technology people, university and schoolteachers and more. They range in age from mid twenties and upwards. It’s a nice sample of people.

When I arrived on Friday night I heard John Buckley talk about his podcast Dissident Vox and it was interesting to see him describe the cost of creating podcasts. He was talking about time. For certain topics he would spend more than seventy hours researching the topic in order to gain an in depth understanding of his topic. Another podcaster mentioned how the personal nature of podcasts, reaching their audience through earphones, meant that he should be careful about how to present his research. In reality certain podcasters are highly informed people who want to present their ideas and worry as much as academics about what they present.

Podcasting I simpler than some thought initially. One great example of this is the presentation by Jason Jarrett who talked about how he had complicated his own life when learning about podcasting. Equipment requirements for podcasting are not as great as some had expected. He talked about how he had purchased one piece of technology and then another to attempt to resolve an issue he was having, sound in just one ear. It’s only after a few weeks that he was informed that the problem was mono sound. He was a great presenter getting many laughs from his audience.

Another presenter that was of interest is the one by Trevor Dann from the Radio Acadamy talking about broadcasting. What I got from his presentation is the contrast between professional sports and broadcasting. In both mediums people who are at the top of the scale can make really good money whilst those at the bottom do so mainly for the pleasure. One point which I thought was of particular interest was that of amateur cricket players not taking money away from the professionals. In other words both could cohabit quite easily. I really appreciated that sentence.

For months or even years I have been worrying about the new media and what effect it will have on me whilst I look for work. If more and more people want to get content for free and appreciate mediocrity would this mean that there is less space for professional content to be in demand. According to that speech I understood that whilst people’s consumer habits are changing the need and appreciation of well-produced work will still be great enough to make a living. In effect both complement each other.

As more and more people pick up a microphone and camera to create their content so the same passion from amateur footballers watching the best of the best is transposed from the amateur viewer to the professional player.

Podcasting has a great diversity of talent and some participants of podcamp UK looked at this from an education point of view. Joe Dale from the Isle of Wight was telling us about how he was using podcasting within the classroom. He is in charge of students ranging from 7 years and up and encourages them to create audiovisual content which will help them learn French. They have to produce, write and script their own shows. As a result of this they are involved in improving their written work as well as their aural skill. This is a great, and for young students, far more fun way of learning. It also creates an opportunity to link with people living in different parts of the world. If you’re in England and you’re learning one language then via the World Wide Web it is easy to reach a global audience who may give feedback as to how you could improve.

What made Podcamp UK so interesting is the European flavour of the event. One person travelled from Rome to be there whilst UK podcasters came from everywhere in England. As a result of this we saw what the British podcast environment has to offer rather than be limited by what’s going on in San Francisco. I’m glad I got to meet so many interesting individuals with so many interesting projects and I hope to remain in contact with them and see how their ideas progress. It was a great look at the podcasting sub-culture and how it’s progressed in parallel with mainstream media.