Avoiding User Generated Content With Adverts
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Avoiding User Generated Content With Adverts

Instagram has become user-generated content with adverts every fifth post. We went from following friends and their life to following personalities within our field of passions. I follow climbers, photographers, and friends. By following strangers, the timeline has become less relevant. This is especially true about following influencers.


Influencers don’t share their life. They share adverts. They share an illusion, a dream, an ideal. In so doing their posts lose value because they are no different from adverts. They are cold and devoid of character. They are impersonal. They’re a waste of time.


“but social media is a waste of time ;-)”, some would argue. Today it is, but for a long time socialising on the world wide web was about people connecting with other people and establishing friendships. The more time you devoted to forums, discussion groups and bulletin boards, the stronger the connection was.


This wouldn’t be an issue if Instagram was not profitable. This wouldn’t be a problem if our time-wasting wasn’t profitable to a third party. The problem is that we’re out on our daily activities capturing images and sharing them to a network where no one will see our posts, and where our addiction is making someone else money.


Instagram is compulsive. We go, we scroll and see posts by influences, but the posts by those that are important to us are gone. Is it because the algorithms are hiding them or is it that people are now dormant? The compulsion to check the timeline wasn’t strong enough so quantum posts were added as stories. As soon as you see them they cease to exist. IGTV is there too, trying to hook us. We watch videos but we can’t scrub through them. We’re forced to watch from the start of one video to the end. We’re then given tabloid rubbish as a suggestion for the next video to watch.


Today I posted my fiftieth photo on my WordPress photo blog. The audience is tiny, and it will take time for it to gain traction, but at least if and when it does gain traction WordPress and I can profit from it. I’d rather play with WordPress, a decentralized blogging platform for the sharing of videos, photos, and ideas than be stuck in algorithm-driven timelines where I see adverts rather than content.

Google Local Guides and I
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Google Local Guides and I

Google Local Guides and I are mutually beneficial. I love to go up to the mountains and document their beauty and Google Local Guides needs images and reviews. I have been sharing images with Google Services for several years but it Google Local Guides is relatively recent. When I was added to the program they had already included several of my contributions.

The images that you see below are from Via Ferrata and hikes in Switzerland. They show the Leman, the Alps, the Jura and other peaks and valleys. In Summer I am among them every single weekend. Recently I have started to document these trips as 360 photographs which I then share with this service.

My goal is to contribute at least 140 more images because I want to get a terabyte of storage for my pictures, to use as an online backup. As I use an android phone it logs the locations that I have been to and when I get home or to a computer I can review my location history and write a short review of the places as well as add images. This is an easy and intuitive process.

The perks that I am currently entitled to are:
Get noticed with your Local Guides badge in Google Maps.
Connect with other Local Guides in our exclusive Google+ Community.
Lead the conversation by moderating Local Guides community channels.
Receive invites to Google-hosted events in select cities.

For now the community travels internationally but it is principally United States cities that are active with Barcelona, Edinburgh, London, Madrid, Paris and Sydney providing the international side of things.

Some would say that Local Guides will challenge other services offering the same features but as Local Guides offer one terabyte of storage for images I am motivated to contribute a further 140 photographs and reviews as the opportunities come up.