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On advertising and how it has degraded the viewer’s experience

Advertising and documentaries don’t mix and this is especially true in the US. When you have ad breaks every 5-10 minutes telling a story is impossible. You have to think of the people tuning in half way, and you need to think of those leaving after just one ad break. As a result of this the documentary has to be sensationalised. It also needs to be a loop. Mythbusters are a series that I enjoyed watching for many months. As the series progressed however they were made less watchable. The reason for this is coping with the advertising regime of the channels on which they are broadcast.

On watching these documentaries episode after episode you spend three quarters of your time being told what happened before and what’s going to happen afterwards. New content is about twenty percent of the show. If you were to cut down their shows to remove the repetition you’d go from a one hour programme to a 15 minute show. This is perfect for the web, but impossible to watch on television.

Commercial broadcasters say that they have to fight for the audience’s attention, that they have to make it as sensationalistic and entertaining as possible. They need to use breathless reporters, they need to use advanced graphics and more. They blame the audience for not having the attention span to sit through 45 minutes of content without switching.

The audience is not to blame. It’s the content interruption that is to blame. Television adverts are disruptive. They usually add nothing to the enjoyment of a show. Television watching, as it’s broadcast, has become old fashioned. Why watch something live when you’re going to waste twenty to thirty percent of that time watching adverts for products that are of no use to us as consumers at this point in our lives. If we record the show using a PVR we can skip the ads and watch the show almost without interruption. It’s pleasant. It’s efficient.

Advertisers are not happy with this. They want a guarantee of eyeballs. That’s where our new media landscape comes in. Video on Demand is so convenient today that if we like an advert we’ll go to youtube and other sources, find the advert and watch it. You don’t need a show for people to watch the advert. You don’t need an advert to pay for the content.

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Ridley Scott is exploring an idea discussed by Dziga Vertov several decades ago

Disclaimer: These are thoughts, rather than a well structured post.

Ridley Scott wants your user generated videos for a film “A Day on Earth” and whilst people are hyping this idea as something new the concept is an old one. Dziga Vertov had an idea that he would capture Life Unawares. Eventually he would end up with an experiment in six reels called “The Man with the Movie camera”. It’s aim was to show Soviet Russia as it was. It was an experiment in editing and in story telling.

Skipping ahead you also have the Cinéma Verité movement, where the camera and micro trottoir would go out into the street to interview people and find out their opinions on a variety of topics. I would be more specific but I haven’t watched the film in a long time. What I do remember is the Eclair camera with “crystal” sync sound. Technological innovation freed the camera operator and sound man to continue experimenting.

Today everyone has a video camera. Everyone has one on their phone as well as their photo camera. Life is constantly being documented in video form. 24hrs of video are uploaded a minute to youtube. video recording is an everyday part of life. I’m sure we will see a great diversity of moments, some births, some sailing, some rock climbing, some sporting event and more.I haven’t taken a look at how long they want the finished result to be.

Seesmicers have had fun with this idea already. We had hat days, we had other events, we would go out with the cameras and film. With Qik too we did this. There is nothing new about the process. There is only a far greater ease to share the material internationally and collaborate.

As a side note we still remember Pangea day, another event with the same line of thought, but where people presented finished products rather than moments.

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Vericorder and mobile video editing on the iphone

Waiting for the iPhone4 to come out in the hope to do mobile video editing is not necessary. Vericorder have come out with an app for that.

The app is a simple to use video, recording and voice over recording app that allows for video editing and distribution to be possible on the move.

There are three modes, record video, take photographs and record voice. Each of these modes allows you to gather material, name the clip and then record the next shot.

The project tab allows you to add video clips to the sequence, shortening and sorting the videos in the order you want.

After that is done go to the voice ovee app, record the audio, transcribe what you have said before adding the audio track to the timeline. Once that is done save the project.

Export the video, chose send as video and you will have a finished edited news item.

It is intuitive to use. Within ten minutes of use I understood how it works and simplz need to find events furring which to test the applicAtion.

Vancouver live in Europe – Streaming

The European Broadcasting union are providing live coverage of the Vancouver Olympic games to Eurovision member states. There are 6 live channels in Standard definition as well as a channel for certain events in high definition. Also available are the live broadcasts that members of the European broadcasting Union are making available to their home audiences. As a result you have a wealth of streams in a number of languages.

Vancouver live is where you will find this content. I am mentioning this because a lot of blog space and articles are dedicated to covering how the United States are providing streamed content to that part of the world but without demonstrating that streaming also has a place in the European market.

Asimo the Running Robot

Asimo is the famous robot created by Honda that looks like a young child. He was at the motorshow yesterday demonstrating his ability to run and I was there to capture the moment in HD, as were several hundred others.

Press the HD tab to get it in full quality :-). The normal version is soft.

My Love Affair with HD Continues

Today I went to the Geneva Motor Show and filmed lot’s of cars, from the Koenigsegg to Asimo the robot via a few girls giving information about cars and even crowds of people. I spent some time reviewing the footage and yet again I’m happy with the results. I’m going to work on a few compilation videos within the next few days but if you’d like an overview of the result then I have a sample on blip (select the mov), and on Youtube (Select HD).

Enjoy.