Gutenburg WordPress plugin
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Gutenburg WordPress plugin

The
Gutenburg Press Plugin provides a new way to write blog posts. Rather than write as if a blog post was a single block of text it breaks it up into segments or “presses” 



A few weeks ago a
Gutenburg Press was brought to the Palais
wilson and we had the opportunity to experiment with printing our own Universal Declaration of Human rights as part of the UDHR 70 event. In Gutenberg’s day you would have to typeset every letter character by character but for the sake of
speed we just had two slates as you see above. One version was in French and the second one was in English. It made duplicating a single page instant. 



Working with blocks speeds up the process of formatting posts because it allows for you to write each paragraph as a block of text and to insert images with ease.



As
twitter becomes more like a blog and as attention swings away from Facebook it is the perfect time for a project like Wordpress to diversify
it’s audience. As we have seen on the Wordpress.org front page they power 29 percent of websites. 



I would love to see us move back towards having websites, blogs and user-owned websites. I want to go back to when people enjoyed writing and sharing content without competing with hundreds of others. The beauty of a blog, as opposed to a Facebook, Linkedin or other posts, is that it can be multimedia rich. We can add images anywhere in the post and we can write information about them. We can share multiple videos at once and more



Using this plugin is a pleasure because everything you do is context sensitive. When you create a block you see what options you have. The tools you need appear when you need them as a result of which the experience is much cleaner. You can see the content you’re working on, rather than the tools. Writing software push that as a feature and now it will become a feature of Wordpress as standard.


I look forward to Writing many more posts with this plugin. 

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Last night’s Social Media Club event

Last night Hill & Knowlton organised a Social Media club event in central London to discuss a number of aspects surrounding blogging, marketing and PR. The Event started with a quick introduction to how certain bloggers have voiced their intense dislike of being pitched to by PR companies whilst others are more relaxed about the whole thing.

A number of conversations took place as sub groups were split to discuss specific topics. The group I was in discussed Pull factors and how to encourage them to come to see your message, how to generate interest and take advantage of the social media and what they’re good at. A few case examples were given and discussed by this group. People from a variety of PR firms joined in the conversation.

Two key things that were talked about in the debrief to the whole group found that no one knows how to deal with the social media and that at this moment in time it is about experimentation to find what is most effective and with whom. Blogging and social media were seen as a hard thing to quantify because conversations don’t have any concrete measurable effects until later. This led on to the point that at this moment in time it’s a challenge to value how you are attempting to raise awareness of what the company would like people to know about.

It was an interesting event and i hope to go many more of this type.