Tag: observation

  • The Ironic Fuel Crisis

    The Ironic Fuel Crisis

    Reading Time: 3 minutesThere is a sign in Grens that recommends for people not to use their cars on Sunday. It dates back to last century. In the 1970s during a previous oil crisis the motorway was shut in Switzerland, and people played tennis. We are now in yet another fuel crisis and I see…

  • Colza, Sheep, Metamorphosis and Mindfulness

    Colza, Sheep, Metamorphosis and Mindfulness

    Reading Time: 2 minutesYesterday I took a picture of brilliantly yellow Colza with the Jura looking dark due to storm clouds overhead. If you walk at this time of year you will see a lot of cola. At the moment it is brilliantly yellow and at it’s prime. Later on, the colza will be passed…

  • Moving Sugar Beet

    Reading Time: 2 minutesFor a few weeks you see piles of sugar beet at one end, or another of fields. They stay that way for a while, until it rains for some reason. When it rains those piles of beet are loaded into hundreds of tractor trailer loads and transported to the train yard. The…

  • On the importance of observation in Social Media marketing.

    Reading Time: < 1 minuteHowever, many purported Social Media experts are merely engaging in cultural voyeurism at best. They look from afar and roam the perimeters of online societies without ever becoming a true member of any society. This means, they don’t truly understand what, where, or why they’re “participating,” only jumping in because they…