Richard's blog

Tag: advertising

  • The Reason We Stopped Watching TV and Listening to Radio

    The Reason We Stopped Watching TV and Listening to Radio

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    richard
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    Reading Time: 5 minutesThere was a time decades ago, when we had a choice of five channels. TSR, TF1, Antenne 2, SRF and RSI. Over time we got more channels offered to us, and with satellite TV and cable our choice mushroomed to the point where we could watch documentary channels for a morning, and move on…

  • The Pay To Play and Pay To Win iOS Games

    The Pay To Play and Pay To Win iOS Games

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    richard
    in

    Reading Time: 2 minutesI like casual gaming. I like to play games on the iPhone when commuting or waiting for something to happen. The problem is that casual gaming is about seeing adverts at the end of every puzzle or challenge. For every game of solitaire, every game of Woodoku and more games, you see…

  • Mobile spending

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    by

    richard
    in ,

    Reading Time: < 1 minuteImportant for global marketers, mobile handsets are the dominant way people access the Web in many emerging markets, as it is far cheaper, says John Gauntt, senior analyst at digital ad tracker eMarketer. With a computer, “The cost of entry to get Internet access is about $1,200 for the PC and…