Mobile spending

By | 24 June 2008

Important for global marketers, mobile handsets are the dominant way people access the Web in many emerging markets, as it is far cheaper, says John Gauntt, senior analyst at digital ad tracker eMarketer. With a computer, “The cost of entry to get Internet access is about $1,200 for the PC and broadband; a mobile is less than half the cost.”

Source

As updated handsets spread and ad effectiveness measures are perfected, worldwide advertisers’ spending on mobile will pass $19 billion in 2012, eMarketer predicts, up from about $3 billion this year. Overall Web ad spending, which includes mobile, is estimated at $45 billion this year. (continued…)

“The paradox right now is that if you’re a hotshot creative (ad worker) and want to push mobile to the limit, you have to go to Europe and Asia.”

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