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On advertising and how it has degraded the viewer’s experience
Advertising and documentaries don’t mix and this is especially true in the US. When you have ad breaks every 5-10 minutes telling a story is impossible. You have to think of the people tuning in half way, and you need to think of those leaving after just one ad break. As a result of this the documentary has to be sensationalised. It also needs to be a loop. Mythbusters are a series that I enjoyed watching for many months. As the series progressed however they were made less watchable. The reason for this is coping with the advertising regime of the channels on which they are broadcast.
On watching these documentaries episode after episode you spend three quarters of your time being told what happened before and what’s going to happen afterwards. New content is about twenty percent of the show. If you were to cut down their shows to remove the repetition you’d go from a one hour programme to a 15 minute show. This is perfect for the web, but impossible to watch on television.
Commercial broadcasters say that they have to fight for the audience’s attention, that they have to make it as sensationalistic and entertaining as possible. They need to use breathless reporters, they need to use advanced graphics and more. They blame the audience for not having the attention span to sit through 45 minutes of content without switching.
The audience is not to blame. It’s the content interruption that is to blame. Television adverts are disruptive. They usually add nothing to the enjoyment of a show. Television watching, as it’s broadcast, has become old fashioned. Why watch something live when you’re going to waste twenty to thirty percent of that time watching adverts for products that are of no use to us as consumers at this point in our lives. If we record the show using a PVR we can skip the ads and watch the show almost without interruption. It’s pleasant. It’s efficient.
Advertisers are not happy with this. They want a guarantee of eyeballs. That’s where our new media landscape comes in. Video on Demand is so convenient today that if we like an advert we’ll go to youtube and other sources, find the advert and watch it. You don’t need a show for people to watch the advert. You don’t need an advert to pay for the content.
Cat in a shark costume on a Roomba vacuum cleaner
Shark week is here and along with it so the opportunity for shark videos to appear arrives. In one case a cat apparently likes traveling around rooms on a roomba while wearing a shark costume. Why a cat would wear a shark costume is one question. The second is how you get the costume on the cat. It’s a cat after all. They’re known for their personality after all.
And if that wasn’t enough look at this chick and how he behaves.
A Climbing Two year Old
A Climbing two year old is ordinary. They try to climb on to chairs, they climb to stand up. They climb up the stairs and the swings. What is less ordinary is for a two year old to rock climb like a grown up. As I watch the video below what inspires me the most is to see such a young human climb like a grown up. She learned by watching others and by being given the opportunity to practice at home and in climbing gyms.
This video makes me happy because it is nice to see such a young person learn to climb. If I had been given the support and opportunity, and if the sport had been more evolved, then I too would have started climbing at a young age. I used to climb trees, climb on to garage roofs and occasionally climb rocks from which I could eventually get down. I had to wait until I was more than 20 years old before I could climb my first “dalle”. This child was given access to that world from a very young age. Her first memory will surely be of climbing.
To make this story news worthy they had to add conflict of course. They had to speak about how some people who watch this think that it is dangerous to allow a child to climb. As the mother said “When she climbs in the gym we are watching her and she has 19 inch thick matts to fall on. The playground and the street are more dangerous”. They go on to say that she face planted on a street. Every single child does that. That’s the beauty of being a child. You’re bound to fall, cry, be picked up by your parents, and then a few minutes later start playing again. Climbing when you’re with the right people is no different. When and if I have children I will teach them about snowboarding and rock climbing and snorkelling. I want to pass on my passions. I want them to be the next generation of sports enthusiasts.
Watching independent film rather than mainstream cinema
When I saw the Wired headline below I was happily going to say that I haven’t been to see a film at the cinema in years but that isn’t strictly true. As you have seen from my blog I have been an active appreciator of independent films. I was at FIFAD earlier this month and I was at the Montagne En Scène a few months ago. I have been to a few film screenings at the Graduate institute among other places.
I love watching good films and I love going to the cinema but at the moment there isn’t a single mainstream film that I want to see. Every single film is filled with CGI and fantasy and as I have joked about why would I spend 25 swiss francs on a film ticket to go to a film screen at a specific time when I could watch youtube gameplay videos and discover the story at the same time as the youtuber.
Last week I decided to stop my netflix subscription for two reasons. The first reason is that the content is crap. As they have a selection of films that have recently been shown at the cinema there is nothing that makes me think “That’s what I want to spend the next 90 minutes of my life watching.
Imagine if Netflix showed more extreme sports, adventure, environmental and other films. Imagine if they showed films that make us dream and aspire to more. Films need to be for other people than sci-fi geeks. They need to be for sports enthusiasts, for people that follow current affairs and for people that live in the real, rather than fictional world.
When I was living in the South West of England I went to the cinema ninety times in 9 months and what burned out was not my passion for the cinema but my ability to watch the same story line over and over again. The lack of creativity and originality is destroying people’s desire to go to the cinema. I have no reason to go to Pathé or other cinema complexes around Geneva because they do not show the films that I want to see. They do not address my niche.
Montagne en Scène, FIFAD and I think the Coupe Icare film festival fulfil my desire to watch films. They cover topics that I am either interested in passionate about.
Les Icares du Cinema 2015 from coupeicare on Vimeo.
Doesn’t the trailer for the film festival make you want to go? Don’t you want to watch people pushing themselves to the limit of their courage and endurance? I watch a trailer for an event like this and I definitely want to go. It fills my desire to challenge myself through the sports I do but also to see beautiful scenery and lanscapes. Why would I want to go and see CGI films when I can see extreme athletes challenge themselves and their equipment to the limits. Watch the video below.
Coupe Icare 2016 from coupeicare on Vimeo.
I watched this video at least twice and you see that whilst hollywood is filling its films with make believe the independent sector is documenting those with a real adventurous spirit. Imagine going to the event for the film festival and staying for the aerobatics.
For years now the film industry has been re-hashing the same content with no appreciation of societal changes. As a result they fail to capture our imagination and our desire to spend money. They need to inject new blood and find new creative directions that will make us want to go to the multiplexes rather than independent events. I enjoy the multiplex experience but the content dissuades me.