From One Screen to the Next and the Next
A good video looking at the evolution towards the fourth screen
Physical video gaming is coming of age thanks to the HTC Vive and related Games. Cosmic Trip is one of these games. You can use both controllers to prepare machines that will prepare robots for mining and defence. These two sets of robots are autonomous. The more resources you mine and the more robots you have. These robots are attacked on a regular basis so defence is important. The laser robots provide some assistance. You can attack the enemy bots by throwing disks at them as if you were throwing frisbees. Most people should find this instinctive.
In the last 17 hours more than half a million people watched the video on how to play this game. The game is still in development and building up hype for when it is released properly. The creator of the video above now has eleven million subscribers on youtube. When he produces a video eleven million people are notified that there is a new video to watch.
Out of those 11 million subscribers on youtube only 1.6 million follow on twitter and a quarter of a million on Facebook. Within the next year or two I would like to see social networks such as Youtube and others expand and become niche communities where people can find content of interest without using Facebook or Twitter. I found Jack Septiceye content when I was searching for VR demos. I use youtube rather than Twitter and Facebook because I don’t want content creators and sharers to tell me how to feel or why the content is of value. I want to make that decision for myself. Youtube and social networks that allow us to browse and discover content based on niche interests are going to become increasingly important.
The creators of the game have just two thousand eight hundred followers on Twitter and approaching one thousand on Facebook. When youtube personalities make videos about products they provide companies with a lot of extra visibility. You reach game players, people who want to see what new technology such as the HTC Vive can do and people who like to watch gameplay videos without necessarily being game players themselves.
Twitter and Facebook have focused on broadcasting rather than niche audiences. As a result of this strategy they have lost their stickiness. This leads to people spending less and less time on their social networks. This opens up opportunities for Youtube and other content aggregation sites. The more content you watch on Youtube the more recommendations you will get based on your taste. This cuts out the middle man, in this case Facebook and Twitter. We reduce the signal to noise ratio. We increase the user’s Return on Investment.
Remember Jaiku? it’s that site that was compared to twitter and behaved like friendfeed before friendfeed existed. Over the last two days activity has increased on that site as at least twenty people go back to communicating on the site. It’s a throw back to a community that had been quite lively.
Online communities are funny in the way they cluster back to a place where they used to be. It’s like a migration but of an electronic kind. Does this mean I’ll have to pull out the N95 and use jaiku from there? We’ll have to see.
Instagram is still a healthy social network. It still finds an engaged group of users who want to share their adventures, meals, friendships and more with other users. Some of them love sharing selfies and others share beautiful landscapes. This keeps the network vibrant and young.
Twitter on the other hand has neutralised peoples’ passion and engagement with the site. They wanted to become google reader, they wanted mass following of key accounts, they wanted to neutralise the social, conversational aspect and they have succeeded in their goal so effectively that now an IFTTT rule reduces the need to visit twitter.
When you share your instagram photos as native twitter photos you are hiding that you are disengaged from Twitter. By hiding this disengagement from the social network you are hiding that you may not respond to replies, mentions etc. By not responding to those interactions you are negating the purpose of your presence on the social network.
When you fail to interact directly with websites such as Twitter you perpetuate the notion that twitter is a place where bots interact with bots because humans are no longer present. When humans are gone, when interactions between users no longer take place then what remains of the “social network”?
Two hundred and ninety six thousand people have added this recipe to their IFTTT accounts. A quarter of a million people have chosen to spend time on Instagram rather than twitter. For this reason it makes sense to share pictures via Instagram. We will see your instagram account and we can start following it. In so doing we spend our time more effectively. Instagram still has a future. If you post to the networks that you want to use there is a good opportunity that others will want the same. Lets cut out twitter. 😉
from Jim Demuth on Vimeo.
A well told, well edited short documentary about the people who drive the wall of death.
Remember the macbook air song?
Recently I saw her perform at the Paléo Festival de Nyon and saw how much the crowd enjoyed the concert. I also saw how much she loves to perform.
Just hear the crowd, let alone the music
And here you can see that beaming smile, appears to be her trademark. This interview was part of a press conference I shot at the Montreux Jazz Festival a few weeks ago for musicorama.tv.
Yet another episode of twittervox was recorded today at the new time of 1pm British summertime whilst outside the weather is more autumnal. Nik Butler of h and I discussed the new media landscape and how social networks in the real and virtual world were interacting together. Loudmouthman focussed his attention on social media networks and businesses whilst I took a look at the new Iphone release in the UK and how Documentally and I came to be the owners of an Itouch each.
Phil Campbell was also present but following a meeting with a client taking place simultaneously he was given observer status and gave us his own thoughts on the topic via feedback.