In December I filmed some events at a staff party in 4K and never did anything with that footage because it was a private event. Two or three days ago I went to Geneva with the Sony Xperia Z3 compact and filmed some street scenes as well as the locks closing and transferring a small boat from the Rhone to the Lac LÃ©man. I look forward to seeing what the Sony Xperia Z5 compact can do.
The boat being raised from river level to lake level
I filmed these scenes as a wide shot because I didn’t have the choice but also because 4K is ultra high definition. For me this is an opportunity to film things so that viewers can see context. Imagine landscapes, cityscapes and sports events in 4K or even 8K. With images good enough to fill a wall or two IMAX quality footage will become common place and at a fraction of the price.
SES, NASA and other groups are making serious progress in to providing their audiences with UHD content. Swiss cable operators are also advancing towards this new and emerging market. One of the interesting and key selling points is HDR as well as UHD. With cameras such as the FS-7 among others, capable of shooting in raw the latitude that screens and cameras will capture is closer to what the human eye can see. The limitation for now is the contrast ratio. New legislation will have to be approved to permit brighter screens for example.
Tourism and marketing
Tourism boards, car manufacturers, watch manufacturers and many more industries will benefit from UHD because it will allow them to show their products in ultra high definition. Look at the image I have looking at the Ile Rousseau. You can see more detail and you can get a real feel for the place. If you went to Krakow, to the London eye, to the Eiffel tower you could see not only the famous landmark but people walking and possibly even which camera they’re using. It will give advertisers IMAX quality footage at a fraction of the price, and without the barrier to entry of an imax theatre. Sony’s Xperia Z5 Premium already offers a 4K monitor.
UHD is already several years old but with Sony’s 4K mobile phones, Samsung’s 4K displays and Apple’s 4K recording capability there are many brands that are providing people with the motivation to buy 4K capable monitors or televisions. I read an article that mentioned 2019 as a key date. It was for when regulators would be ready for UHD content.