The Immersive Video market is coming of age

The Immersive Video market is coming of age

I see this as a good, not a bad thing. It means that 2016 is the year where we can experiment on what content and story types work best for VR. It gives us time to establish workflows and intuitions about what subjects will work in VR and which ones are better left to UHD HDR.

People did speak about how VR is more demanding, how short content currently works better than long form content. I think that adventure sports will fill the demand. Climbing videos are five to ten minutes long. They’re ideally suited for VR goggles because content is usually short and the content is dynamic. Base jumping, rock climbing, windsurfing, kayaking, snowboarding and other sports are well suited to the format.

Immersive videos are coming of age with dozens of headsets being made available. Samsung Gear VR costs 109 CHF, the Homido 79 CHF and the tepoinn around 19 USD. HTC Vive and the Oculus rift in contrast cost hundreds of CHF each and can be driven by one percent of computers currently on the market. (source)

Gopro Omni
The Gopro Omni will be sold for 5400 CHF.

The Gopro Omni, currently available on Pre-order is being launched at 5400 CHF. Contrast this to the Ricoh Theta S, available from about 390 CHF and you see why I settled for the cheaper solution. The Theta S is ideal to have with you at all times to experiment with whereas the Gopro Omni is ideal for facilities to rent out with an experienced camera operator. Software has been written specifically for this hardware solution which will simplify the workflow.

I look forward to when this technology comes of age, when people feel normal about watching certain types of content via VR goggles. I could easily see events where there is a VR goggles experience available. I also see content and goggles being made available at climbing gyms and sports shops to inspire people to make purchases based on the experiences they would like to experience themselves.


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