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Virtual Reality Advertising

Byrichard

At this moment in time Virtual Reality is an abstract notion for most people. It is easy to find news features and documentaries speaking about the potential of the medium. The video above is the most effective demonstration of Virtual Reality that I have seen so far. I like that they use a greenscreen to key in the environment that the guinea pigs are in. We are immersed in to the reality that they are seeing. It demonstrates not only the games and environments you could find yourself in but how it is a communal rather than solitary experience. This advert removes some of the stigma of virtual reality.

From the 6th of May to the 8th of May 2016 a meeting will take place in Crans Montana Switzerland. It has the title of World Virtual Reality Forum.  “The World VR Forum is dedicated to advancing the virtual reality industry and culture.” Artists, documentary makers, news producers, architects, surgeons and an ever-expanding group of people will benefit from this technology. The video above helps us understand the intricacies of using something as simple as two hand held controllers.

In two to three months the Music festival season will start with Caribana, Montreux Jazz, Paléo Festival and many other music festivals. During these events media outlets and artists love to give interviews to journalists to drive interest in their upcoming performance. For now we usually have two or more cameras. In some cases you have one wide shot of the room or the artists and the second camera is a close up of the artist as he speaks. This summer I expect that we will watch interviews in 360° video where we can turn and see the journalist asking questions and turn to face the artist when he answers. When a group of artists are interviewed you will be able to watch the antics whilst listening to what they are saying. You will watch the artists and the journalists smile and laugh.

When I think of VR goggles I do not think so much about gaming as I think about documentary and television production. I like to think about how it could provide new opportunities for content producers to create interesting and immersive video content. “Their headsets were connected with the school campus more than 900 miles away in Okinawa, where the school’s headmaster spoke. The students were also treated to a 360 degree view of the campus inside the augmented reality.” (source) Google Streetview could provide live 360° vision of specific squares, St Marco in Venice, Notre Dame in Paris, St Peter’s in Rome or the market Square in Wroclaw. Imagine Google Street view when wearing a VR headset.

VR headsets are being offered by a number of brands for all mobile phones and the number of cameras able to provide 360° video are growing in number. As both of these democratise the market so content creators will have more customers and more incentive to produce relevant content.

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Virtual Reality Goggles and multicamera Production

Byrichard

I have worked with video cameras, from hi8 to MiniDV, Beta SP, SX, DVCAM, XDCAM, AVCHD and other formats. Cameras have grown and shrunk, controls have changed from manual to partially automated to fully automated. Television news and Studio camera productions have gone from three or four camera operators to needing a couple and then a single camera operator sitting in a side room with controls for all three cameras. Crane and jib moves are programmed so that the same action is performed at the start of each news program.

Virtual Reality technology and Virtual reality headsets are going down in price. Apps provide mobile phone users with 360° videos in normal vision and 3D. The technology we use to watch 360° content and immerse ourselves in the VR world could be adapted and made suitable for multi-camera production.

It would be nice for software to be written that moves the camera as we move our heads. This technology is already used by gunners flying in Apache helicopters. The point would be to adapt this technology to camera operating. I would manual controls for zoom and focus and a control  to lock off the camera once the desired shot is ready.

Imagine how much simpler controlling drone and crane cameras would be. Imagine also how much nicer it will be for conference attendees, concert goers and UN delegates if a smaller remote controlled camera could be used. Camera operators often obscure people’s view. This technology would be less intrusive. Camera operators could sit rather than stand for hours at a time, barely able to move.

VR goggles and the technology they contain should not be used just to consume a finished product but should instead be used as a creative/production tool. VR goggles and related tech could be used to simplify people’s work, to make it more intuitive. Multicamera production with VR goggles would reduce costs and make high-quality video coverage achievable even for modest budgets. The excuse for using a single webcam to Livestream an event will be gone making virtual attendance of events more enjoyable.

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Video Editing in a virtual Reality environment

Byrichard

A few years ago I said that I would upgrade my mac book pro when apple came out with a dual display laptop where the keyboard is a touchscreen display that changes to suit the application in use.

Two days ago I had a change of heart. I do not expect Apple to come out with such a device. I have set my sites on a different idea. An edit suite which requires VR goggles to use. The edit suite could be used either by standing people or sitting people. Turn your eyes to the left and you see the rushes. You would have a choice. The rushes could be shown as keyframes on a board or as film strips. Motion feedback gloves would be worn that provide tactile feedback. Double click and the selected clip appears in the player window. With current editing systems keyboard shortcuts are learned and memorised by editors to avoid using the mouse. In this case specific finger positions would be short cuts. You could trim, splice, insert, overwrite, make multiclips and more. Sound and vision could be faded as if using physical controls.

Imagine multicamera editing in Final Cut VR. The setup would be like in an OB van except that you’re in an edit suite or in a park. You could even be sitting in the back seat of a car. The beauty of such a setup is that monitors and displays could eventually be removed from the desk to be replaced with goggles and a pair of gloves.

This means that the same edit suite could have a virtual 64 channel audio mixing board for sound technicians, colour correction wheels for colour graders, vision mixing console for vision mixers and standard video editing controls for video editors. In theory we could go back to the jug/shuttle controls from linear editing days.

I now look forward to seeing whether Avid, Apple or Adobe come out with the first virtual audiovisual creation suite. Imagine how immersive the experience would be. Enjoy the notion that this virtual environment will allow you to stand or sit down.