Google’s shift from narrow casting to broadcasting.

Byrichard
Reading Time: 2 minutes

Earlier this week Google decided that it would shift from subsidising narrowcasting content makers to favouring “broadcasters”. This was demonstrated with their shift towards rewarding content creators with higher requirements. In order to be a youtube partner, you need people to have viewed 4000hrs worth of content and have over 1000 subscribers.

A few years ago when you browsed Youtube you would easily browse through hundreds of videos before finding content worth watching. You would then browse and find more content. It was organic. 

In recent months I have noticed a shift towards the sensationalist and tabloid. Most headlines are now clickbait. As an experiment log out of Google and look at the top youtube content. 

Instead of seeing 16-30 videos you see ten videos. The content that they want you to see has been whittled down. This means that unless you have a big audience, clickbait titles and are already authoritative you will be invisible. The amateur aspect of Youtube is gone. It is being replaced by the authoritarianism of mass appeal. 

The Upside

There are hundreds of thousands of content creators that had accepted to have adverts as pre-roll, as banners or at the end of the videos. Google and Youtube no longer take advantage of the long tail.  Most of us create content that is seen a few hundred times and the revenue is minimal. Marketers still paid youtube for the visibility and youtube still made money off our backs. We were never going to see that money. It would have taken years for us to earn enough for an electronic transfer to be made. Youtube was the clear winner until they decided to stop making free money from us

The second upside is that we’re going to be able to browse videos and find acceptable content more easily until recently we were forced to watch from 5 seconds to two minutes of advert before watching five seconds and clicking away. Without adverts, we will see the video is mediocre and move on sooner. 

The opportunity

When youtube was young it provided a unique opportunity because it gave us “unlimited” space and bandwidth for the sharing videos. Neither of these is scarce anymore. The barriers to sharing videos on our websites have decreased. HTML5 and above, h.265 and H.264 make it lighter for us to upload and share video content from our own websites.

Conclusion

Youtube was a great place for browsing and finding interesting content to watch but as algorithms and populism took over the website so the ease with which we could find random interesting content has decreased. From 30 videos to choose from we have gone to five per theme. Everything is so curated that we watch what the crowd watches. 

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Zwift events, a social ride and a race

Zwift events, a social ride and a race

Byrichard

Today I participated in two Zwift events, a social ride and a race. The social ride was one hour of pedalling at a comfortable pace trying to keep to the same speed as the group. Rather than trying to be as fast as the group I was trying to pace myself to be within the peloton rather than riding off. 


Social rides are amusing because you start on the peer and wait for the counter to get down to zero and when it does you go from being on a home trainer in the real world cycling on a home trainer in the virtual world to cycling on the roads of Watopia. Social rides are interesting because you have people from Australia, England, Denmark and many other countries, so long as they are in a timezone where it would be reasonable to cycle at such a time of day. 


It’s the first time that I get out of bed, look at the schedule for Zwift events and feel excited about doing something virtual like riding a bike. Keep in mind that today I could have burned diesel by heading to St Triphon to climb with people I know. I felt no motivation to drive that far so I was happy to stay home. 


Don’t be fooled into thinking that riding a bike on Zwift is riding an apartment bike because it isn’t. It’s similar to riding a bike in the real world, with real hills, virtual drafting, virtual fellow drivers, no cars and more. What is real is the conviviality, the desire to share a few phrases, the cheering and the desire to ride as a group. 



During the ride we did sprint twice and on the first sprint I beat my personal record and on the second go I had less energy remaining. During the first sprint I put out up to 934 watts in theory. That’s enough energy for me to rest on the handle bars for a little bit before catching my breath and continuing. 


When I ride in the real world it’s usually alone and I race against myself but when it’s on Zwift I have a choice between virtual social rides, virtual races, training, or just a “as the wind takes me” option. Of course there is no wind, I mean that you ride for the pleasure of riding. 


A Race up a Volcano



The second ride of the morning, about 15 minutes after the first ride finished was a 15km race up the side of the volcano on the Watopia map. I thought that with my abilities I should select group D. I pedalled during the countdown to keep warm and a few seconds before the race started I pedalled at a higher cadence to compensate for the lag that I experience with my current setup. I started well but I tired more quickly than most. While I was trying to maintain 200 or more watts they were racing off into the distance. I found myself in 110th or lower positions but I continued pedalling. I tried to maintain between 180 watts and 220 watts. I kept looking at the riders beside me and most were category C riders.


Keeping up


I worked hard to keep the power up and at moments when I felt that I needed to rest I changed gear, changed my cadence, but tried to keep the cadence up. Usually my cadence is about 85 when I’m riding alone but in this race, as I tried to keep up it reached an average of 105 strokes per minute. Over the duration of the race I was generating about 2.61 watts per kilo. 


I didn’t know what to expect from the other racers so my goal was simply not to be dropped into last position. After that and as I got closer to the end my goal was to be within the top one hundred so although my body wanted me to slow down I kept working at it. I was pushing at over 200 watts for 14:45 in this race. 


I spent hours and days training on Zwift before I felt ready to try a race. I trained for multiple sessions and those sessions got me used to pushing beyond my comfort levels for minutes at a time and it paid off in this race. If I continue training I can aim for better positioning. Today I was in 6th place in D category out of over 40 riders and 99th out of 180+ riders. So half of the racers have trained more than me. I can continue training and see where I come up next time. 


What I like about the race, that I don’t have except for sprints is information on how far it is to the end of the race. If I know for how many more kilometres I have to make an effort then psychologically I can push harder. This was just a short race at 15km and I would struggle on a longer race and I would struggle on the flat. 


I want to participate in more races and I need to choose which training course to attempt next. It’s nice to race virtual cyclists rather than real cars, e-bikes or people on lighter bikes than the one I ride in the physical world. In the virtual world today I was riding a trek emonda. This might be geeky but it’s pushing me to be fitter so fewer people can object. 

Snackr and RSS

Byrichard

With my love for the short form Snackr is a welcome addition to my world as an easy way to keep an eye on rss feeds. It’s a ticker box that scrolls all the latest articles. You can choose whether you whether you want every post over the past day to a week.

So far it’s been easy to use.

The New Mac Book Pro

The New Mac Book Pro

Byrichard

Last night when I saw the new Mac Book Pro I was turned off by the lack of USB-3 ports. To me that lack of ports made the machine unattractive as I do not want to use dongles or pay a premium for thunderbolt drives.

Ingestion of data from fitness devices is by USB ports so I would need a dongle for that. I would also need a USB to Thunderbolt 3 adaptor to ingest from the SxS cards I use with the Sony PMW-200.

The Mac Book Pro becomes interesting when you look at the storage options of either one or two terabytes of internal storage. My current machine has about 250 gigabytes of internal storage so I only keep the project that I am currently editing. Once I finish I shift it to an external drive. With the new system I would have more headroom. I could easily have a number of projects on the machine and would need a thunderbolt 3 to USB-3 dongle for archiving that material.

It means that I would use my current mac book pro for my fitness trackers, USB-3 drives and more. The new machine would be a dedicated editing machine as my current MBP was until the Mac Book air stopped being a reliable machine.

As the investment for a new machine is so high I would wait until I have a number of projects to work on. At that point I might consider upgrading to the new machine. You might also remember that I posted that what I wanted was a dual screen editing laptop where the keyboard part of the machine would be for the timeline whilst the monitor would be for the playout monitors and more. With the touch bar we’re a step closer to what I wanted.

Welcome to the tweekend

Byrichard

The tweekend is a weekend spent reading twitter posts by all those you are following. I found out about this word earlier today because i am following twitionary, an amusing dictionary that takes twitter terminology and brings it into every day parlance. No self respecting twitterholic should live without it.

Kidding aside another twittervox took place with Loudmouthman, Documentally and the ever present PhilCampbell. We discussed why it is that whilst in America everyone Loudmouthman met had twitter at podcamp whilst n the UK the opposite was true. We also took a look at why Documentally created twitterposer, a spoof of twitterposter.

If you’d like to view the show then drop by the Tweekend episode now.

Day Twenty-One of ORCA in Switzerland – A Morning Walk
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Day Twenty-One of ORCA in Switzerland – A Morning Walk

Byrichard

I had a morning walk this morning because I found that there are too many people to avoid during my afternoon walks. During my morning walk I took images of flowering plants, bees collecting pollen from flowers, roses budding and Apple orchards getting ready to blossom.


During the walk I also listened to two Echo Der Zeit episodes in a row. I like to listen during my walks because I’m taking the opportunity to get used to hearing German, and as I become more fluent, so I can understand a bigger proportion of the podcast.


In Switzerland the discussion about whether to close tourism sites continues although for me the answer is simple. During a pandemic you should entertain yourself as close to home as possible. Every one of my walks starts at home and reaches as far as I can walk in an hour. The trip back might bring it to two hours but I’m within a radius of five kilometres of my home and i am staying local.


https://www.youtube.com/watch?v=rpc8FXhbWIw
Video of traffic at lunchtime at the Nyon motorway bridge.


The motorway is almost empty. At the same time of day in normal conditions both lanes would be filled and you would struggle to see decent gaps between cars. Now the gaps are large and it would be a pleasure to drive.


https://www.youtube.com/watch?v=Umk7gU2bVCk
In normal times this road would be full of traffic


Normally this road is filled with traffic on a Sunday as people head to and from Nyon and it’s surroundings. Today we see large gaps in traffic as so few people are getting into their cars for activities. Traffic, at least on weekends has declined.


In Grens you can see a sign from around this time still pinned to a notice board.


I followed the link because i was afraid that there was a new pandemic rule forbidding us from using vehicles on Sunday. Luckily it’s from a century ago.


Now that we’re entering week four of the pandemic it’s appropriate to mention this open letter. In the last three days I’ve seen two different neighbours have guests over three times. Tomorrow will be the fourth week from self-isolation where we have not been able to socialise in person and it does have a cost. We can’t shake hands, we can’t have a conversation from a normal speaking distance.


“Study after study demonstrates that even if there is only a little bit of connection between groups (i.e. social dinners, playdates/playgrounds, etc.), the epidemic trajectory isn’t much different than if there was no measure in place.”

Open Letter from Jonothan Smith, Epidemologist, yale University.


Apathetic and selfish people, who continue to socialise, and continue to see different people are making it so that those of us taking the pandemic will need to sacrifice for longer before the end of the pandemic. It does feel interminable. We chose to start self-isolating as individuals six weeks ago and now we’re in week four of forced self-isolation, and because people are not respecting the rules, it feels as if there is no end in sight for this pandemic.


In England those who like to spend time outdoors for walks, for runs and for bike rides are afraid that the selfishness of some will result in the removing of their last freedom. Enforced solitude and the ensuing loneliness is detrimental to people’s well being. Having the freedom to go for a walk, a bike ride or a run is beneficial because for half an hour to two hours we can spend time with our thoughts, but also distracted by the landscape in which we find ourselves.


The worst thing about losing the freedom to go for walks, runs or bike rides is that we lose the safety valve that enables us to cope with isolation. It also takes away our access to sunshine and daylight. If we’re stuck indoors without our daily walks we will see a deterioration in health. That in turn will lead to more preventable deaths.


Untitled


A bee pollinating


See if you can spot the bee.