Similar Posts
Video Editing And Social Media
In the past if you wanted to be a video editor you also needed to be a camera operator, and to be a camera operator you needed to be a video editor. By knowing both skills you shot good material because you knew how hard bad material was to use. As a result of this videos were worth watching with all of our attention.
In recent years, there has been a move towards multimedia editing, where you don’t expect people to watch the video while sitting in front of a TV. You expect them to be looking at a mobile phone while commuting, or scrolling through a social media feed. Job offers reflect this. You often see jobs that required perfect spelling and grammar, Adobe Premiere and Adobe After Effects. The need for an editor to be a camera operator is gone. We have gone from videos being made by camera operators and video editors who love their medium, to graphists, who overlay graphics over video. They’re making slideshows, rather than video content.
Today I started to watch a video about desertification and the graphics were so huge and prominent that I lost interest after just two shots. They are not using video appropriately. Videos should not be optimised for social media. They should be made interesting to view.
I spend hours a week watching videos on YouTube where the use of graphics is minimal or even non-existent. I watch hiking and camping documentaries that are half an hour to an hour long with minimal music and minimal graphics.
For a long time, there was the notion that content should be 1 to three minutes long for people to watch the entire thing. I think that this view is now wrong. I believe that with the coming of age of YouTube content creators, so the desire for longer form content has grown.
Tik Tok and User Generated Spam
For a while I really liked TikTok during this pandemic and then I fell out of love with it for two reasons. The first of these reasons is that it forces you onto the For You Page so you end up watching and following strangers, whom you will never interact with and the second is that everyone uses the same song, does the same action, but in their own individual way. This could be seen as fun, and many do, but for me this is User Generated Spam.
Over a decade ago we had Qik, We had Seesmic, we had Livestation and plenty of other video sharing apps, some of them live, others pre-recorded, and others for multi-camera streaming. TikTok had great potential to be a Seesmic style channel. We could have logged in, recorded a video, and had someone comment or respond. It could have been a way of conversing people with our voices. Instead, it is a talent show. There is little to no engagement. We don’t talk. We don’t get to know others. Furthermore, we’re just eyeballs looking at mediocre content, when we could do something more interesting.
I considered unfollowing plenty of accounts, but this takes time. I also considered that I could follow accounts that create original content. Paradoxically, TikTok gave me just the video to illustrate the point I am making. 😉
@bmcdiving Been a Long Week Of Diving In This Beautiful WasteWater ??? #commercialdiving #underwaterwelder #wastewater #shitjob #livingthedream
Virtual Reality Advertising
At this moment in time Virtual Reality is an abstract notion for most people. It is easy to find news features and documentaries speaking about the potential of the medium. The video above is the most effective demonstration of Virtual Reality that I have seen so far. I like that they use a greenscreen to key in the environment that the guinea pigs are in. We are immersed in to the reality that they are seeing. It demonstrates not only the games and environments you could find yourself in but how it is a communal rather than solitary experience. This advert removes some of the stigma of virtual reality.
From the 6th of May to the 8th of May 2016 a meeting will take place in Crans Montana Switzerland. It has the title of World Virtual Reality Forum.  “The World VR Forum is dedicated to advancing the virtual reality industry and culture.” Artists, documentary makers, news producers, architects, surgeons and an ever-expanding group of people will benefit from this technology. The video above helps us understand the intricacies of using something as simple as two hand held controllers.
In two to three months the Music festival season will start with Caribana, Montreux Jazz, Paléo Festival and many other music festivals. During these events media outlets and artists love to give interviews to journalists to drive interest in their upcoming performance. For now we usually have two or more cameras. In some cases you have one wide shot of the room or the artists and the second camera is a close up of the artist as he speaks. This summer I expect that we will watch interviews in 360° video where we can turn and see the journalist asking questions and turn to face the artist when he answers. When a group of artists are interviewed you will be able to watch the antics whilst listening to what they are saying. You will watch the artists and the journalists smile and laugh.
When I think of VR goggles I do not think so much about gaming as I think about documentary and television production. I like to think about how it could provide new opportunities for content producers to create interesting and immersive video content. “Their headsets were connected with the school campus more than 900 miles away in Okinawa, where the school’s headmaster spoke. The students were also treated to a 360 degree view of the campus inside the augmented reality.” (source) Google Streetview could provide live 360° vision of specific squares, St Marco in Venice, Notre Dame in Paris, St Peter’s in Rome or the market Square in Wroclaw. Imagine Google Street view when wearing a VR headset.
VR headsets are being offered by a number of brands for all mobile phones and the number of cameras able to provide 360° video are growing in number. As both of these democratise the market so content creators will have more customers and more incentive to produce relevant content.