Whilst listening to a conversation between several podcasters in their debriefing they were asking the question of how to involve a different demographic in the process of podcasting. This is an interesting question. As one participant pointed out the demographic seems to be for white males over 30 years of age to create content whilst younger people seem not to be active.
If that last statement is true then I am an anomaly to the rule since I have over four years even to reach that age.
What is the strength of podcasting and how does it differ from mainstream media? What is the difference between the mainstream media and podcasting What makes a documentary a documentary rather than a podcast? Are podcasts and amateur pieces of work because the person creating that content has less experience? If so does the habit of podcasting turn them into professionals and do they as a result lose their identity.
Is podcasting about content on demand and fed automatically to the player? In that case how long do we wait before the mainstream media do the same thing? It’s an interesting topic and I’d like to see what people have to say about this.
I know that some people at the Podcamp complained about people talking about podcasts in podcasts but there are some important questions to be answered. I don’t see myself as a podcaster because I’ve spent so many years in Uni studying this that I believe I deserve another label. I’m a television producer, or at least I aim to be one.
There’s something that has really changed from my childhood to now. When I was no more than ten years old I decided that I wanted to do video and that I wanted to edit but I had no access to any hardware that would allow me to do anything. There were two reasons for this. The first of these was cost. At the time two beta sp decks would cost 30,000 CHF a piece. Now for 3200 CHF you get yourself a portable edit suite. Add a small camera and you’re doing ENG.
What growing up when I did meant is that I had to content myself with books on the subject. I bought books about editing, about basic camera work, basic betacam work, theory books by Eisenstein and still more books. What this meant is that although I had never been able to edit the material I had shot I had the chance to think about shooting and editing style. It was nothing more than an intellectual pursuit.
As a result of the time I spent daydreaming about having the facilities to produce television programs it meant that finally when I had the equipment I was in a much better place than young content producers are today. Most people pick up a camera and film something without thinking of sequences of shots, story telling and more. Instead they do anything and put it together. As a result there are some products that are hard to watch.
What about duration. In broadcast when you’re a beginner you’re given one or two minutes for the video you want to create. As you prove your skill at short items you progress to longer, more informational and more interesting pieces. Of course those are documentaries in the Griersonian sense of the word rather than podasts.
You see documentaries are the creative treatment of actuality. They are built as a means by which to document what happens in real life rather than something setup. These are actualities, Actualié in french. Find the means by which to make them about current affairs and you have a documentary. Dziga Vertov with “The Man With the Movie Camera” played with this idea. So did Flaherty before him with Nanook of the North. John Pilger, Nick Broomfield and documentaries after them have also experimented with different styles. All of them were broadcast.
Now we’ve come to another era in factual production. This is the personal era of video production. If you think of early literacy you may have seen the same fears as there are now. If everyone can writ then what prevents them from writing their own books and no longer buying material by those who do it for a living? Time, for a start. Producing high quality content takes a lot of time and thought. What is the difference between a podcaster making a documentary about the steam railway and Fred Dibnah? Contacts, budget and organisation. Fred Dibnah is in front of the camera telling you so much about what he knows but how much information did the researcher go through before providing the right amount of information. How long did the script writer take. How many shots in a professional production are handheld and whom do they have access to. Did they spend three days to get the shots they needed. Of course they did.
As a documentary maker you’ve got the pitch, the proposal and getting it agreed, the budget and getting that agreed, the shooting schedule and then editing. You also need to understand the demographic you’re providing content for. Podcasters do it as a hobby and they’re surprised when people watch their programs. It fills them with joy and pride. I saw many people and the passion they had for their productions as podcasters. They’re filled with ambition and this is what makes their programs interesting. They give us their point of view and it’s great.
I think teamwork may be what’s lacking from podcasting. Lot’s of people want to create content yet when you meet them you see that many of them do so alone. If that is the case then the reason to have Podcamps is to encourage people to create networks and teams. As the teams grow and as a variety of people with specialist knoweldge join together so their product increases in visibility.
What makes Leo Laporte such a great podcaster? The people he involves in his work. He recently stated that he has at least two podcasts a day to record and that he gets other people to do various things he needs help with. He’s got one or two guests to speak about law, a few more to speak about Macs and yet more for This Week in Tech. As a result he’s got a “Twit Army” to help with content creation.
With more Podcamps and greater participation there is a greater chance of teams being formed and creating nice networks of podcasters to produce compeling content. Europe as a whole needs to provide much more content so that we get a European take on all these topics. Better still, involve a variety of people. Get women involved. Mention the name Allie (sp?) and see how many of those at Podcamp remember her. Why aren’t more girls involved so that we may remember and interact with a team of them.
I’ll see what others have to say about this
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