Marking an important day for the history of Europe.
70 Years since the liberation of Auschwitz.
A few months ago I saw the video of a mobility scooter going fast across snow. The video was shared as an anim gif with no context. As I explored the diversity of content on Youtube I came across Colin Furze videos. In one project he sent mobile phones to the Middle of the Stratosphere at about thirty three thousand meters.
He usually produces at least two videos. The first video usually shows him building his latest project and the second video shows him using the finished project. To celebrate the million subscriber marks he creates fireworks contraptions. He has created a hover bike, a centripetal chicken cooker, an underground bunker, magnetic shoes, a jet powered barbecue and has tried to set fireworks off in the stratosphere.
When you look at individual videos you see that they can get up to nineteen million views. He has just over three million subscribers at the time of writing this blog post. I suspect that he has more video views than subscribers because of the subject matter. As the projects vary from jet propulsion to mobility scooters to cooking content is compelling part of the time. Youtube also recommends his content so we might watch it through recommendations rather than direct searches for specific terms or keywords.
In the video where he tried to make magnetic shoes to walk across a ceiling we see him try and fail several times before he finally manages to achieve his goal. Once his goal is achieved the video ends and you can “wait” for next week’s video to appear online. When you learn about youtube personalities weeks, months or years in to their “career” the more content you can watch in a single sitting.
What unique or eccentric topics or projects could you document?
Today I saw the headline “Content creator camps help kids become online influencers” and to me, this represents a nightmare, rather than a dream. It represents a nightmare rather than a dream because the notion of creating content to sell, to influence, and to market, rather than to amuse, inform, educate and entertain seems wrong.
YouTube and Instagram are awful. They’re awful because people are creating content to get views, likes and subscribers, rather than to produce individual videos of special interest. Social media should first and foremost be about connecting people, having conversations and establishing strong bonds, that, with time, become friendships in the physical world, rather than online. People should create content that is fun and entertaining.
On YouTube, Instagram and other platforms people create a video where they keep saying “Don’t forget to like and subscribe, more than once. In some videos they tell us to do this at the start of a video, and again half way through, before telling us to do it at the end. In many circles, and for people of my generation that practice is clearly spamming. I’m curious about views, and comments, but I don’t give a flying duck about likes and subscribes. That’s not why I create content. My aim is to share moments, nice sites, thoughts and experiences. It is not to be a binfluencer. I have no desire to be a binfluencer.
There was a time when I hoovered up YouTube content, watching up to three or four hours a day. Eventually I stopped. At the time content was content, and it was fun and interesting to watch. With Google Prime I found that everything that was being pushed on me was junk with millions of views. In one series of YouTube videos the idiot drew one eyed trouser snakes in everything he did. In another the person always did eccentric things, that eventually bored me. In a third case I saw that an English content creator created a clickbait headline. Before that I liked the content, and after that I blocked the channel from being recommended.
It’s the same with Instagram influencers. I went to Instagram to share nice photographs from my walks and adventuress. With the coming of Facebook, binfluencers, and more there was a cultural shift to the illusion of opulence, rather than ordinary life. As more and more junk was pushed towards me I quit. Is that really what we want to teach children and teenagers?
People shouldn’t be taught to be influencers. They should be taught to be creative artists. They should be taught about the art of film, documentary and television. They should be taught about story telling, about editing, continuity, shot types, sizes and more. They should be taught how to write good scripts and more. They should be taught to create content that is not just about views, likes and subscriptions. They should be taught to create individual pieces that are beautiful to watch, or interesting to watch. It shouldn’t be about selling. It should be about living in the moment. It should be about fun and pleasure.
I recently found a photography group on Facebook where skilled photographers share photographs because of their love of beautiful images. As I look at those images, and given that to have Facebook and Instagram would cost 15CHF per month, rather than 9CHF, I would be tempted to dump Instagram, since so much of that content is influencer garbage.
In previous decades film and television were well-funded mediums that people invested their time and money in. There was the notion of being media professionals, of high production values and more. Now we have shifted towards a different age. It’s the age of the Cult of The Amateur, as Andrew Keen called it in the zeros but it’s also the age of community video on an international scale. To a large degree binfluencers are making community videos that have global reach. Instead of aiming for work in film and television people are going for the bottom of the barrel, social media.
In the 21st century, whether you use iPhone Pro Max like Apple for its keynote, or a broadcast camera, doesn’t make much difference on a laptop or mobile phone screen. It’s only on 4k, UHD or Apple Vision Pro that it will make a difference. Rather than creating content for the pleasure of working with the medium people are creating content to sell. They’re being trained to spam and market, rather than enjoy the medium for what it is.
If you search for influencer on Google News you will find stories about people endangering themselves with horses, dying after liposuction, gyms banning selfies, and more. I just searched for “influencer”, nothing more.
To be a social media influencer you need to get a mobile phone, probably the highest spec possible. You also need to buy your own camera gear, sound equipment, edit suites, and more. You also need to pay for transport, accommodation and more. Social media influencers take on all of the financial risk, without any of the guarantees on the other side. You might spend thousands on creating a dream experience, but if it’s not picked up by normal users, then that money was wasted.
In conventional broadcasting models people come up with an idea, sell the idea, and it’s someone else that puts the money forward and accepts the financial risk. It might take more time to pitch ideas and get funding but in the end you’re paid as a content creator, for creating content, rather than after the fact, for behaving like a spammer. “Please hit the like button, click the bell and punch the subscribe button” when said in every video, is spam. Writing clickbait headlines is spam. Catering to the algorithms, rather than creating content for the sake of content is spam.
Almost every video on YouTube that is recommended on the front page is written as clickbait. It uses sensationalism, as well as titles that give a glimmer of what the content is about, without telling you. The headlines are sensationalist, rather than factually relevant. “I crossed the Deadliest Jungle”, “girls smile in front of their graves…”, “10 things you must never do with your watch” and more. All of these headlines are designed to make you click, without giving you the reason behind the click. Clickbait.
Plenty of influencers use TikTok but for me this isn’t a video sharing site. It’s thousands of people doing the same dance to the same song at the same time, to be like everyone else, without anyone having a conversation or dialogue. I saw something about book TikTok and more, but to find these conversations takes time and effort.
Instagram and Facebook have reels and I almost never watch them because they’re usually short, tabloid videos. Their only reason to be is to inflate views, likes and spam habits. It is more sensationalist rubbish.
Content creation is fun. Creating videos is fun, as is photography. By encouraging people to see themselves as influencers rather than content creators we’re training them to think in a utilitarian and immoral manner. We’re training them to be spammers and scammers, rather than honest content creators. When I was a child we didn’t have edit suites and other technology easily at hand, so we had to improvise. I learned camera work through filming theatre productions and then making copies for those that wanted them. I didn’t have the goal of sharing to YouTube because the internet was still very young. I didn’t try to be an influencer. I enjoyed the media I played with, and eventually it became my career, just at the end of the age of television.
I think that focusing on Social media is a mistake. I think that rather than think of social media, we should create content that is shared via topic driven websites. As a case study I would look at [OnebladeShave.com](https://www.onebladeshave.com/) and their use of video. The videos are hosted and shared via YoUTube but they’re also integrated within their website. Rather than making content for social media, they’re making content that illustrates their product in a number of videos that cover different aspects. I find this approach more interesting because there is no sensationalism, no “like and subscribe” and other junk. You watch a video to get information, and then you move on. That’s how it should be. Liking and subscribing should be a self-driven decision, not a result of nagging.
When you have lengths of pipe, a welder, a water container and a big enough garden you can get up to some mischief. Colin Furze and the 360 Swing are an interesting demonstration of this. In the first two videos you see him build the structure and in the next two videos you see him do some 360 swings with the structure.
He is a plumber by profession but makes some fun and entertaining videos for youtube in his free time. In these videos he has built a flame throwing guitar, magnetic shoes, built a bunker, created eccentric door bells and more. He also made a firework shooting bazooka and put a motor bike engine in a tuktuk.
The video above is a behind the scenes look at part of the discussions and includes some drone footage of the swing being used to successfully complete a few 360 rotations on the swing with and without the motor.
When you see him add the paramotor to the swing you see that he has taken the idea too far. By the end of the video he feels a little weaker as you’d expect. I don’t know how many Gs he put himself through. It was enough to make him feel unwell by the end of the clip.
I enjoy watching the building process of these eccentric contraptions because we see that safety is taken in to consideration. In either the first or the second video he says that he usually does two things. The first one is built off camera to make sure that he knows what he is doing and when he is confident he builds a component for the second time on camera. In this project we see that there is a reasonable amount of testing to make sure that everything behaves properly before moving on to the next step.
There are a number of videos like this on youtube that teach you about engineering and building eccentric machines. Colin Furze is just one of many youtube video makers to build things and then use them.
The good weather is finally back. I took this opportunity to go out and film around La Rippe which is on the border between France and Switzerland. From here you can see the Mont Blanc and the Jura. If you look to the South West you can see Geneva’s Jet D’eau and the Salève.
I found the first location’s vantage point when I had a day off from work. I don’t remember where I was cycling or driving the scooter but I went up. To get to it you have to head up a steep hill which is good when you’re cycling as it builds up your endurance. It can also be fun on the way down.
Now that the weather has improved I have a number of locations that I want to film. I want to experiment both with 360 video and flat video. I want to go to interesting locations and share the highlights with you. The better the weather the easier it will be for me to get the material. I would have ranged further today but as I will be climbing this evening I prefer to preserve that strength and endurance. Tomorrow I can range further.
The three sports I would like to focus on this summer are climbing, both conventional and via ferrata, hiking and cycling. Each of these sports is feasible in the landscape around here. Hikes can take you by some spectacular scenery. The challenge will be to decide whether to film with the 360 camera or the conventional one. Time will decide. I can easily carry both cameras but it is always better to focus on one format at a time.
One of the pleasures we would enjoy many years ago was to browse YouTube, and eventually find something worth watching. This was possible for one key reason. There were no ads being loaded that would block us for thirty seconds or more. Today I read that YouTube test threatens to block viewers if they continue using ad blockers.
YouTube video surfing and channel surfing are the same thing. You hop from channel to channel, or from video to video, until you find something to watch. You watch a few seconds at a time before deciding that you prefer some other form of content. The issue with ads is that they slow you down. If you watch 3 or four videos and see 30 seconds of ads before watching five seconds of video then you spend all of your browsing time watching adverts, rather than content.
That’s fantastic in theory, and in practice this is a good alternative to ad blockers. The issue that I have with this solution is that we’re paying to have clickbait pushed on us, rathre than actually browse YouTube. We’re facing the same problem as with ads. We’re still struggling to find worthwhile content.
When I grew tired of seeing ads I left YouTube for days or even weeks at a time. It’s only because I used ad blockers that I came back, and I still felt that I was being conned. The first con is that the content is UGC, User Generated Content, or as I prefer to call it, User Generated Crap. A lot of the content that YouTube pushes on us is crap. You would never watch it on television.
The second problem is that the ads themselves are crap. For all of the data that Google has on me, their ads are completely off the mark. They market products that I have no interest in using. The ads are also of low quality. In some cases the ad is a music video, that is being played before you watch the content you wanted to watch.
YouTube makes the mistake of playing video ads when there is no need to. Other types of ads would be just as effective, and would not detract people from watching the videos that they’re watching. Plently of videos on YouTube are product reviews. Given that this is the case those videos, can, in and of themselves be seen as adverts. If we watch a video about barefoot shoes then that content should be seen as an advert. That’s what it does. Imagine if advertisers paid content creators, when their videos are played, after someone searches for a specific product. The idea that you need to play an ad, for ad revenue, is obsolete at this moment in time.
To elaborate on the idea, if I watch three videos about types of shoe then the brand that is being covered in the video should contribute financially to that video. I’m watching a promotional video, about a product. I don’t need a pre-roll add before watching a video about a specific product, or a specific lines of product.
YouTube said that they want people to either get premium, or see ads, to pay for content creators to create content. I think they’re missing the purpose of an entire segment of YouTube videos. Tutorials, hiking videos, cycling videos and more are already marketing products, without ever needing to show ads. In some cases the ads are paid for by being mentioned directly in the videos themselves. I tend to skip those ads, though.
One of the questions that YouTube and others should ask is “why do people skip ads?” Why do I force quit iOS games to avoid seeing ads. Why do I avoid seeing ads on YouTube. The short answer is “because I have seen manscaped adverts hundreds of times, because I have seen the iOS game adverts once per game play. If the adverts were updated, and if we had more ads to watch, then we wouldn’t skip them. The reality of the situation is that we’re skipping ads that we have already seen. In some cases I will see the same ad when playing iOS games, ten times, in ten puzzles solved or failed.
People in the US have an extremely high tolerance for being bombarded with ads. American football has adds every few minutes. European Football has ads after fourty five minutes of game time. You’re watching the sport, and ads are put at reasonable intervals in Europe. If people use ad blockers, reduce the frequency of ads, and increase the rotation of ads, so that they see five to ten adverts, rather than one advert ten times.
One of the things I hate most about YouTube and other video sharing websites is that they play 30 seconds of video before you watch the content. Sometimes it starts to play without you deciding to watch the content in the first place. More often than not, if I get a pre-roll ad, before I have watched the video I will not watch the video at all. Sometimes you’re about to watch a 45 second, or a 1 minute 30 second video, and you have 30 seconds, to a minute of advert.
The question that YouTube, Google, Daily Motion and others should be asking is not “How can we force people to watch ads or pay for premium access to our content?” but “Why are people so aggressive about blocking ads?”. The reason is simple. Ads are invasive, ads are too frequent, ads are always the same. Facebook should be working to make ads appealing, rather than threatening to block users.