Social Media Silos
Years ago we heard that Facebook was a silo. What was meant by this term is that FaceBook would pull content into its social network and behave like a portal, without allowing people to leave. It encouraged people to see the World Wide Web as Facebook and nothing else. For a while it worked.
Zynga and The Death of Conversation
When FB was young, and vibrant it was a network of friends having a chat, until Zynga came along. When Zynga came along it went from being a conversational website to a gaming site. It became a waste of time in the eyes of many. It went from being a way of connecting with uni friends and colleagues to being a source of time wasting.
As if that wasn’t enough FB was used to manufacture consent for the Far Right groups. It helped Brexit, it helped Drumpf. It even helped genocide and experimented with making people depressed. It never apologised.
It bought Whatsapp and Instagram so I stopped using both apps.
Twitter Requires a Login
Quite a few of the Right Wing Websites require a login. Some of them are even geoblocked to restrict who can see, and participate in conversations. Although Twitter was text based it was a web portal for many, for a decade and a half. It had become a niche website where people went for a chat, shared news and current affairs, and kept up to date with people and topics that interested them. Musk destroyed that convivial atmosphere, which had already atrophied beforehand, but he made it worse.
The SubRedditor Victory
Last night and this morning I read that Reddit has seen its valuation decline as a result of the protests by subredditors. I see this as a victory. I don’t care about third party apps, or other reasons for the protest. I supported the protest because I’m tired of social media giants and venture capitalists purchasing web communities, and treating them as cash cows, rather than communities.
Twitter, Facebook and Reddit are, or at least were, communities. Communities should not be up for sale. Communities should be alive, healthy and vibrant. They should be about conversations and connecting people.
This morning, and last night I saw that the New York Times has yet another article about how to help teenagers ween themselves off of their social media addiction. For decades I have writtena about social media as a lifestyle, as a modern way of socialising. For decades Venture Capitalist Social Media has told us “Social media is bad”, “social media is addictive”. If it’s either of these things it is because of the social media companies that choose to ignore ethics, morality and corporate social responsability, rather than because the medium is bad. Social media is a blank canvas. We make it healthy, or unhealthy, by how we interact with it. VCSM is toxic. There is no doubt about that, but that’s why it’s good for FB, Twitter and Reddit to silo themselves. Keep the toxicity within.
The Early Web and Now
In the early days of the World Wide Web we could pay for a server, and then we could install PHPpb and other web forum software on our sites and we could self host, or contribute to the communities that meant something to us. The same is true in 2023. The tools are better. We have the Twitter/Facebook clone with Mastodon, Calckey and the Fediverse. We have Kbin and Lemmy for the threadiverse, so we can join or start our own instances. Finally we have Peertube and Pixelfed as YouTube and Instagram replacements. The future is open source and crowdfunded. Remember that this is the natural status quo. The Social Media giant age was an aberation on the World Wide Web. It’s nice to see that it has ended.
Attract, Don’t Repulse
There is a paradox in the social media giants pushing users and developers away just at the moment when seducing users, and developers is most important. Remember that Jaiku was like Twitter and Identi.ca was like Twitter. Both failed because Twitter had more gravity, so it attracted people to it, and they never left, until a few weeks ago. Reddit, Instagram and Twitter are easy to clone with the tools that we have available today. Today social media companies should be doing everything they can to keep people from jumping ship. The social media giants are showing apathy towards their users, and their users have somewhere to flee too.
And Finally
Now that the Social Media Giants are making mistakes and driving people away I am excited. I am excited by the prospect of being able to join smaller, more niche communities, and bouncing around from instance to instance, rather than being stuck on one of the giant monoliths. Now is a time when we can build and experiment again, on a human scale, a SuperSoaker scale, rather than trying to fill a syringe with a firehose.
