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The Lowest Common Denominator

Byrichard

When animated gifs were new and overused on geocities they were tiring. They were used by people whose homes are surely filled with kitsch. Facebook, with it’s declining user engagement decided that it would join the “me too” bandwagon. As a result of this we will see a noisier unsociable feed.

Twitter has made retweets confusing today. When something is retweeted or commented on you want to see the relevant tweet with the comment. As retweets are today we see a comment and a hyperlink. That comment and hyperlink are useless as they require you to click through to understand. In some circles this would be seen as spam. Users must always know where the link they are clicking is taking them.

I look forward to finding conversation sites where user interactions are the reason for the network to be in existence. At the moment too many “social networks” have encouraged spammy behaviour rather than conversation. As the social networks are filled with junk so the statement that “social media websites are a waste of time” is being made clearer every day.

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Threaded conversations and community

Byrichard

From the 1970s to 2007 we had threaded conversations through bulletin boards, forums, groups and other centralising discussion points. For a brief window of about two years conversations became so captivating that people wanted to meet in person as strong friendships were established. By 2009-2010 the threaded and personal conversations between web users was hijacked by “social media” marketers and so the speed of conversation and quality of interactions collapsed. In it’s place hashtags would replace user engagement with quick metrics.

The golden age of conversation has been replaced by the dark ages of indifference. Every day that we spend online we see how disengaged people have become. Look at twitter. Do you still see user to user conversations. Look at Facebook. Do you still see engaging content and passionate conversations? I see a waste of time. The conversations which were taking place have been replaced by dumbed down headlines and sensationalist content.

For several years we have heard about how corporations should not have access to our data because of what they will do with it. From where I am surfing the web and interacting with the online community I see a more serious problem. I see that as the chance of individual to individual conversations has decreased so the quality of shared articles, videos and other content has been dumbed down. This is evident on Facebook and Twitter. These networks are becoming ghost towns. They have millions of user profiles that are slowly going dormant.

That social media networks are going dormant is excellent. Instead of wasting time with Ello, Diaspora and other solutions I believe that going back to the blogging habit will benefit everyone. It is decentralised, it is interest based and it is long form. Through Worpdress.org tools, through Disqus and other solutions so our ability to connect and communicate is improved. It forces us to be positive and to be accountable. Everything that you share can contribute to your reputation and help share your passions. We should not be hidden behind silos and we should not be anonymous. We need to break the twitter and Facebook duopoly.

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A move away from centralised “social networks” and “social media”

Byrichard

Facebook engagement has declined since farmville distracted people away from conversations and towards mindless interactions with games, the sharing of tabloid content and emotional posts. These changes have had an adverse effect on social networks and the way in which we engage with people. I have noted a shift away from individuals towards following “celebrities” and “thought leaders”. Rather than interacting with 300 people on your timeline, becoming engaged and getting to know people well we have moved to a “yelling to be noticed” model. I have many thoughts on this topic and will elaborate later.

Have you thought about how Ello, App.net and other social networks are trying to do what so many forums and discussion forums did before? They’re demonstrating how much context they are lacking. Instead of investing more time with social networks that may never gain traction I’m returning to this blog/website.

A Proposed Social Media Deontology.

Byrichard

Article 1. I shall take interest in the projects of others before my own. In this capacity, I will pay attention to what others are doing and see how I may help them bring those projects to fruition


Article 2. I shall Participate as actively as possible in as many discussions as possible. That is to say that I will make sure to get to know the audience that is listening to me. This may include answering any and all tweets, commenting on blog posts and more


Article3. Each person shall be treated equally. The more time I offer to an individual the more time I want it to be reciprocated. If I offer to help you with your projects then the least you can do is answer my tweets, comments, and more. That is to say that I shall demonstrate that I do respect the person whom I am conversing with


Article 4. I shall not promote my work at the detriment of being social. I shall promote what I have done once for every ten comments, tweets, or blog posts I have written. In so doing I make sure that the toxicity of repetition is not too severe for those following me. This takes into consideration that whilst some people may use the aforementioned social network for just ten minutes a day three times a week others may use it all day long. As a result, I will respect the more frequent users of the social websites.


Article 5. The rule of participation. This is the rule that if I go to an event for a certain website I must have spent a certain number of hours being active on the website. Social networks are to be thought of as skiing levels with degrees of achievement. If you are new to a social network realise that when used properly the social network may be thought of as a way of life. In particular, this means that if you go to a blogger event make sure that you have read a few blog posts before coming to the event. If you come to a Seesmeetup make sure that you are with someone who has been an active participant. If you come to a tweetup don’t sign up three days before with no understanding of what the site is about.


Article 6. The attention rule. Never post to a service you are not actively monitoring. If you post to Jaiku then make sure you keep an eye on what people are doing. If you use Ping.fm and other services make sure that you have a way of being alerted when someone comments. This is because social media is about sharing. If a person responds too frequently with no acknowledgment of what they are saying then the “social” aspect of social media is devalued. In those cases, you might as well be following an RSS feed in Google reader.


Article 7. The unfollow privilege. When a social media participant feels a decline in his enjoyment of service due to how newer members are using the site then he reserves and even has the obligation to unfollow the offending party. Attention in social media is a privilege, not a right, anytime you broadcast rather than participate we reserve the right to unfollow you. This is not un-doable. If your participation changes then we may follow you back.


This was written as a result of how disappointed I am with certain people and how they use twitter. If you feel that anything should be changed then let me know. It’s meant to be dynamic.