Utilitarianism and the Death of Social Media
In 2006-2007 when Jaiku and Forums had threads, these made conversations flow. When Twitter was a chatroom conversations flowed too, until the arrival of the hashtag. The issue with the hashtag is that it brought in people who are toilet social media browsers, rather than habitual social media participants. I could have written users, but that is part of the issue with Social Media and Utilitarianism.
Two decades ago, back in 2007 or so I thought about the conversation about ROI for PR firms, brands and more on Twitter and every time I asked, “But what about ROI for human beings, normal users?” Twitter and company spent so much time worrying about marketers and those that want to use, rather than appreciate social media that, in the end, all social networks became cesspits, rather than social networks.