Threads

Threads, Instagram, Facebook and TikTok are social media sites and apps rather than social networks. Their aim is not to promote conversations but rather to encourage likes, re-sharing and the cult of personality. It is for this reason that they have become less ‘sticky’ for normal ‘users’.

In the era of Seesmic around 2007 we had video conversations, and parties, and we met up at LeWeb in Paris and other events. We were a network of friends of friends who kept contact for years afterwards.

Yesterday afternoon I was trolled by an American account of a person living in Germany. I commented on the absurdity of bicycle lanes that are just two hundred meters long and the troll account said “be happy to have that”. I felt like answering in a hostile manner. I refrained from doing this. I deleted my threads account instead.

You might see this as overkill, but there is something to be said about dumping toxic antisocial media sites. We invest our time and attention on Facebook, Twitter, Bluesky and Threads and if we report accounts, over and over, only to be told that they do not breach their codes of conduct rules, then they have squandered their chance to keep us as customers.

In 2006-2007 when Jaiku and Forums had threads, these made conversations flow. When Twitter was a chatroom conversations flowed too, until the arrival of the hashtag. The issue with the hashtag is that it brought in people who are toilet social media browsers, rather than habitual social media participants. I could have written users, but that is part of the issue with Social Media and Utilitarianism.

Two decades ago, back in 2007 or so I thought about the conversation about ROI for PR firms, brands and more on Twitter and every time I asked, “But what about ROI for human beings, normal users?” Twitter and company spent so much time worrying about marketers and those that want to use, rather than appreciate social media that, in the end, all social networks became cesspits, rather than social networks.

A day or two I opened the Instagram app and I scrolled down without seeing a single photo so I deleted the app from my phone. There was a time when instagram was a photo sharing network between friends, and friends of friends. Now it has become a video spamming platform for influencers we have never, and will never met. In essence it has become worthless, hence the uninstall.

I noticed that Threads was also saturated in video. If YouTube, FB, instagram and Threads have reels then we have four video sharing sites that share the same functionality. We have gone from having chats on Threads, and photo sharing on Instagram to a TikTok experience everywhere.

Yesterday I was trolled by three people on Threads because of a comment on dating culture on Strava. I said that for me Strava is about networking rather than dating and for it one person said she friendzoned me, and two others were hostile rather than commenting in a friendly reason. For these three incidents of trolling I deactivated my Threads account and I am considering deactivating my Strava account.

I really miss the age of social networks. In the age of social networks our sphere of influence was limited to our friends, and our friends of friends. The result is that social media was a friendly conversation rather than a popularity contest.

Over the last two days I have been looking at Threads and BlueSky and to a lesser extent Facebook and I am struck by how many thousands of posts and likes threads and posts get. In such an ecosystem we are in a popularity contest where some people get more attention than they can handle and deserve, whilst most normal people are ignored and solitary.

Threads, for the very beginning was an awful idea. Facebook already has Facebook, Instant Messenger, Whatsapp, Instagram and more. It was greedy so it created Threads but Threads has one fatal flaw. It’s a web chat driven by algorithms rather than chronological conversations.

The reason for which this matters is that it pushes content that has been seen and interacted by thousands of people, rather than half a dozen. We’re seeing posts that had a thousand comments and five thousand comments. This is not positive for community building because it enforces the cult of personality, rather than a network of friends of friends.

Threads, in theory is a social network but in practice it is a popularity contest driven by algorithms. Normal people are competing against influencers to be seen. You are more likely to find a troll than someone interested in what you have to write, or what you think.

More often than not you will see posts with 21,000 followers, a thousand comments, and several thousand likes. When a post does get 5000 views you will get very little conversation. You are more likely to be trolled than have a plesant conversation. That’s why we have social media fatigue. That is why Threads is a failure.

For less than a week I have been using Threads heavily. In that time I have commented on plenty of posts without senseing any hostility or unpleasantness so I thought that Threads may be troll free. I realise that this is not the case after posting that I would not get the new iPhone SE coming out in 2025 if it had a price hike. In my eyes this is a reasonable statement. It is not rude or provocative. It is not critical of individuals or Apple. It’s just an opinion.

For several days I have replaced Facebook with Threads and the experience has been good. I have found that the community, so far, is ordinary, rather than geeky, and friendly rather than trolling or flamey.

I have been posting and commenting for a few days now and although four or five comments got me to block individuals the rest of interactions have been good. I feel I should elaborate about blocking. I block if someone is negative, without giving a valid response, if someone is negative and I am likely to be negative back, or if I feel that a defensive response could begin a flame or troll war.