Social

“The pathology of social media is all about loneliness” Social media professionals take the weekend off. Twitter users use hashtags so that their content can be found without being followed. Everything is turned towards discoverability rather than commitment and conversation. Social media practitioners know that people aren’t listening attentively so they repeat and repeat in the hope of a click or two. Hashtags are just a way of pretending that a conversation has had an audience. It doesn’t measure the number of comments and responses. It doesn’t measure how long threads lasted before they stopped. There was a time when people like me would read every tweet from people we followed and we would converse daily. It created a lot of friendships and led to a lot of face to face meetings. In today’s social media landscape I do see loneliness rather than socialising. I see on twitter that people are actively posting only once or twice a day. On Facebook I have seen such a serious decline in participation that there is little reason to stick around. My generation were active in social media for a short amount of time and now they have retreated to “normal” life. Whilst some people have hundreds of likes on their instagram images I have half a dozen to a dozen. Almost every like on Instagram is a person that I have conversed with online for years. There is a chance that I can tell you how long we’ve been chatting online, whether we’ve met in person and at what event and which networks we have shared. Twitter friends were trusted enough to become facebook friends. Facebook and twitter friends followed on instagram etc. Facebook was a very active and social place when we were all at university and having the same social life. Twitter was a very social network when I was looking for work and meeting the London Social Media crowd, the French social media crowd and the Swiss social media individuals. Ingress has presented me with a large group of Swiss people whom I have met many times recently as an active player of Ingress. Many of them are around my age.  We use Google hangouts to talk and plan missions and are in constant communication. Glocals was good for finding people to explore new activities and locations with but the connection lasted only as long as the activities. There was little to no follow up socialising online. The Glocals Scuba diving group is the one I got along with best and the group with which I did the most activities. It’s a shame that this was an activity for people a decade older than me. When I think of the social journey both online and offline I see that loneliness is not the pathology of social media. I joined Twitter because I love to try new things. Facebook was a network of university friends whom I saw every day. Seesmic was a network of people whom I developed strong friendships with that last to this day and Glocals was probably the only network I joined out of solitude and a need to do things on weekends. I like the irony that the network I joined to avoid solitude is the one that resulted in the deepest feeling of it. Eventually every social network becomes lonely but we would say the same about the city from which our friends have gone, of the bars and more. Geneva is referred to as an airport hub. People come to the city for a year or two and then leave. As a result the refreshing of friendships is very high and it takes a certain personality to cope. Modern transportation; planes, cars, and trains create a pathology of loneliness and social media are part of the solution for as long as the social networks are frequented.

Once again I was out in the rain walking around a city. Once again I was looking downwards and then up. I was also looking around and navigating through a city I have been to before but only for a meal and on my way to another place. I went there for a blogobar event many months ago. More recently I went through the city on my way to a Via Ferrata near La Chaux De Fond. This time was different. I was meeting people who stare at their mobile phones when walking around city. To many of you this describes what you think is wrong with society. Too many people withdrawing from society, not interacting. This isn’t the case. These people who met from 10am on a saturday until 1145 before a group picture was taken are ingress players. Ingress as you know from previous posts is a muntiplayer augmented reality game that people play by walking around in the real world. They walk towards buildings, monuments, statues and other sights of interest. As a group, as I wrote about yesterday we had three missions as a group. I only did two of these with the group. One of them required a physical walk up to the castle of Neuchatel and back down the slope. As we walked we saw parts of the city which I had yet to see. The second walk was from the train station down towards the lake side. This is relevant for two reasons. The first of these is that I am a hiker and in summer I spend my weekends in the mountains. The second is that I have walked around more cities than I can remember. The best way to get to know a city is by walking. You gain a sense of scale. You understand it’s geography and you also see what points of interest are where and how they are connected. Rome is a city which I visited many times alone. I love the city because I love the life style contrast between Geneva and Rome. I also love the city because of it’s history. Where else do you park a car in a basement next to some Roman walls. Where else do you have two Millenia of history so visible? Ingress today offered me an opportunity to meet with strangers and do activities with them, to see parts of a new city and to have company. So often mobile phones are associated with solitude and isolation. Through this account you may understand that mobile phones and especially smartphones can be inclusive. The conversations that we had through social media have faded as the noise has gone up and this is where social augmented reality games can pick up. They can provide a new opportunity for people to connect. Next month I plan on going to Firenze for another event. So far over 600 people have signed up. They will come from around Europe and around the world to meet in a beautiful city with a rich cultural history. This will be the backdrop for the game. I look forward to visiting the city once again and meeting new people precisely because of smartphones rather than despite of them.

Forget the term new media, it’s passed, it’s gone. Today’s key word is social media. What this term means is the following. Any medium that encourages conversations via new technologies, whether twitter, blogs and podcasts or forums is a social media. It is the idea that authority has disappeared. Rather than be talked to by the content producers a dialogue is formed. Liana Lehua of Girls gone geek.tv for example started following me just as I was listening to her talk on another podcast than your own. There is no need for the tabloid press to tell us what the “rockstars” are doing, rather they tell us themselves. Look at Leo Laporte’s blog. Look at Documentally’s two websites. Look at Loudmouthman, Jeff Pulver and others. These people all create content for us to enjoy. Each of these people is taking advantage of the social media to create a profile for their activities both as podcasts and textual content. Those who are new to the media, who have yet to create a name for themselves have a great opportunity. If you’re a sociable individual then take some time to learn about the social media movement and participate. Participation is a key concept. We are all publishers, we all have a website. We have moo cards and they’re social media bookmarks. They’re just a quick way of sharing contact information. As soon as we get to our computers we add those we meet and keep up to date with what we’re doing. It creates a great sense of unity. They’re also taking advantage of the new social media landscape. It’s a shame that most people are limited to zombie biting, vampires and other wastes of time rather than sharing their creative output. I wish more people would write about what’s important to them and share it via twitter, blogs and of course aggregate the content according to the various social media tools like Plaxo Pulse, Lijit and Tumblr. This is a call for more people to take proper advantage of the current social media trends and participate more actively. Don’t just join a social network and post photographs. Write and produce content as well.