Once again I was out in the rain walking around a city. Once again I was looking downwards and then up. I was also looking around and navigating through a city I have been to before but only for a meal and on my way to another place. I went there for a blogobar event many months ago. More recently I went through the city on my way to a Via Ferrata near La Chaux De Fond.
Forget the term new media, it’s passed, it’s gone. Today’s key word is social media. What this term means is the following. Any medium that encourages conversations via new technologies, whether twitter, blogs and podcasts or forums is a social media. It is the idea that authority has disappeared. Rather than be talked to by the content producers a dialogue is formed. Liana Lehua of Girls gone geek.tv for example started following me just as I was listening to her talk on another podcast than your own.