Selling

The Dystopia of Child Influencers

Today I saw the headline “Content creator camps help kids become online influencers” and to me, this represents a nightmare, rather than a dream. It represents a nightmare rather than a dream because the notion of creating content to sell, to influence, and to market, rather than to amuse, inform, educate and entertain seems wrong.

YouTube and Instagram are awful. They’re awful because people are creating content to get views, likes and subscribers, rather than to produce individual videos of special interest. Social media should first and foremost be about connecting people, having conversations and establishing strong bonds, that, with time, become friendships in the physical world, rather than online. People should create content that is fun and entertaining.