The Article in comments Fad
Continuing on from yesterday’s theme of publishers harming themselves through their behaviour today I want to comment on the fad of adding hyperlinks to comments rather than directly into a post. The idea is that you can use the image you want, and by clicking to see comments facebooks counts this as engagement.
It’s worth mentioning that if I click on a hyperlink facebook knows, and the website knows, so nothing is gained by forcing us to jump through the “comments” hoop. This is especially true since once three or four views have been expressed in a comment the rest is noise.