If I came from a prestigious university like Cambridge, Oxford or many others were the university is steeped in century old traditions then I would feel a great inclination to go to my graduation. As things stand I don’t feel any need. Everyone else would go to lectures and leave as soon as they could, same with practical work. As a result there was never that great university feeling from those on my course. Also it’s a polytechnic. If at least six students in my graduating class had bothered to come then I would have been inclined to go to the graduation. As things stand I’m going to think of my personal student graduation into the professional world as the documentary screening at the Pompidou centre where my name appeared on screen for the first time in front of professionals as my real graduation. In a parallel thread going to the SU was great. It was nice to meet so many friends from the past who were happy to see and chat with me. That’s what university was about for me. Going to the bar ad having fifteen people with whom to chat, and to meet new people. I’ve always enjoyed the social side of being a student and that’s probably what I miss most. It took a lot of time to generate that level of familiarity and there is a good chance that I will get that many friends in one place very often.

Dziga Vertov is an interesting personality because of his ideas of the Cinema eye. His notion was that with the cinema eye, the Kino Glaz you could capture life unawares whilst being involved in the creative treatment of actuality. After making some quick money by answering some social networking questions I dropped by the apple store only to find that computer games are far too expensive for what they are. I dropped down via the usual streets and got to waterstone’s. There is a small documentary section which I have visited on numerous occasions in the past and today I found an interesting book. It’s Dziga Vertov - Defining Documentary Film by Jeremy Hicks. It’s a translation of some of Vertov’s key texts so that the non russian speaking audience may understand his ideas more clearly. I only got as far as reading the introduction but I hope that through the reading of this book I may get some new views and opinions on the current media landscape.

Whilst in Paris I was given a coffee due to a misunderstanding between the waitress, a friend and I and as a result this was the first coffee I ever finished. It’s almost a week later and I’ve just been to see the documentary Black Gold which discusses the plight of Ethiopian coffee farmers. The documentary is shot in an observational style with the use of intertitles rather than voice over. As a result those that are telling the story are those that are most affected. We have one main character who works on bypassing several links in the chain from farmer to coffee shop whilst having the conventional chain being illustrated in parallel. The documentary touches on a number of interesting points but I will leave that to you to discover as you watch the documentary. The documentary producer was present at this screening and took some time to explain the reason for which he chose this topic, how certain coffee companies tried to discredit the film as a result of which I think some time should be taken to get more information about the topic out there. Fair trade is a hot topic so why not have a blogactionday which is focused on poverty alleviation and which informs us about what should be changed and what is already been done.

The digital era of communcation is a great one because research for video material is no longer restricted the archives of the INA, France television, BBC, TSR and other archives to find footage you’re looking for. A producer from steamboat films was working on a documentary about the walkman and found a lot of historic footage to make the subject come alive. She aslo needed some comtemporary representation of how the modern walkman is used and came across silent disco and my footage. The screening took place at the Centre Pompidou in Paris in the basement where there are two cinema rooms. The cinema was filled to more than half it’s capacity as all those who had worked on the three documentaries met to get to know their fellow contributors. The three documentaries are The Bookworm, The Concorde and the Walkman of course. Each one is an individual documentary with it’s own merits. I had the opportunity to see the Concorde documentary almost in it’s entirety twice as I arrived whilst they were testing to make sure everything was in order. Having watched the Walkman documentary three or four times already, once with house mates and two or three times by myself it was fun to see an audience’s reaction. It’s fun to be surrounded by a professional group of people rather than fellow students. You see them laugh at moments that are both typically French and old fashioned. What they didn’t laugh at so much is the silent disco footage, probably because it’s too close to home. People did laugh, but not quite as many as I would have liked. I suspect the reason for that is that they’re thinking of how they dance so laughing would be making a slight joke of their own dancing. There are two reasons why I enjoyed this event. The first was that it was the first time I’m surrounded by professionals as I get my first screen credit on the big screen at a cinema projection. It was also an opportunity to meet with the people that are behind the screen producing these programmes. I look forward to future collaborations in the near future.  I look forward to what the future holds.

As I write this I am happy that I have been to watch quite a few interesting documentaries at the Frontline Club. The two most recent were made for Channel 4’s Unreported World. This is channel four’s “acclaimed foreign affairs series” and covers a number of topics. The two documentaries I watched were South Africa: Children of the Lost Generation and  Jamaica: Guns votes and money.

Both are investigative observational documentaries showing the progress made by the journalists as they try to uncover the stories that other documentary channels cover. The South African documentary gave an insight into the drug Tik and how, although it is mainly affecting those in the slums is also coming to the wealthier white areas as well. It is well shot and there are a few interesting interviews that give us a good insight into the problem.

Today’s news is as follows. Having seen that Bill Palmer of the Iprong podcast and website would add the 300th friend on Facebook I decided I would take this opportunity to add him. His podcast is “for the ipod generation so take the time to listen to it. It’s mainly about iphones and ipods but mixes in quite a few artists in the process. The second event was becoming the 3000th person to use twittermail. I saw someone mention that they were up to three thousand and I decided to be the 3000th. Now that’s done it’s great. It’s twice as great since it helps to emphasise that I have reached over three thousand tweets since becoming a twitter member. The last bit of news is that it’s blog action day tomorrow. The topic is going to be the environment so right anything with an environmental conscience for your blog and share it with the world. That’s it for tonight.

I’m online from 10-15hrs  a day on average and as a result I’m used to having everything available within a short amount of time. I also had access to a PVR with a hard disk upgrade for quite a long time. As a result of both these developments anything that is not available to me when I want to watch it goes unnoticed. That’s because “It’s an on-demand world” as was concluded in one edit I worked on for a client about the future of broadcasting.

Having a website is essential in today’s media landscape for one simple reason. You don’t exist until I can hyperlink to a website containing examples of your work and describing what you do. This is particularly true in today’s new media landscape. For the minimalist among you a facebook or myspace page is the bare minimum. For those of you that take your work seriously though a website is more efficient. There are a number of reasons for which having a website is essential. The first of these is visibility. If you’re going to an event and you take hundreds of pictures then no one will notice them unless you share them publicly. You don’t need to be published to get your big break. That’s the point of viral marketing. Produce some content. Make it public and then mention it in a few places. If it’s good then others will advertise that work to friends from now on. You are now visible. That’s in an ideal situation. Yesterday when I went to the protest (which event? Describe it in a few words and link to it) I met two friends, one is a well established photographer whilst the other, is, as yet a relatively anonymous face in the crowd. With the established friend it was easy for me to link to his work because he has a high quality site. It’s something concrete, easy to see and assess. For the second person there is not much I can do to demonstrate their worth except mention their name but is of limited value, without a link. Why? Because there is no action to follow a “plug”. The plug is a term used to describe how one person promotes their work through another person’s content, whether it be in website form, podcast or other. As you are talked about more frequently, your visibility increases and, with it, people’s interest in what you do. John C Dvorak of Dvorak.org/blog is the best example. Anytime he can, he will mention his website and, although for the first ten times you may not react, you will go to the website, eventually. He’s got another reader. Whilst you’re surrounded by new media people everyone has a blog, a website, possibly a podcast and more. Leave this group, though, and most people are “invisible”, except, for young people, facebook. Most of them are shown in their bikini, at drunken parties or in other situations that would not reflect well within more traditional work environments. That’s why facebook should be kept private and personal, confined to a group of friends. When you apply for a job online, you’ are one of a thousand applicants. It must be a nightmare reading all those applications. I am taking as an example the work I did for blogwise, a human moderated database of websites. Each day several hundred people would apply for their blog to get through. As you look at the first ten your mind is clear and you’re interested. After several dozen you’re tired and by the time you reach several hundred you skim through. The same happens when you’re applying for work - boredom sets in. When you think about how much time people spend looking for content and entertainment on the web you begin to understand why and how important it is to have something to show. When I worked on my dissertation I looked online and found an interview of Jacques Yves Cousteau a matter of minutes after he won his Oscar for Le Monde Du silence. I needed, for a documentary, a soundbyte of Rupert Murdoch speaking about Myspace - and after several months of searching we found the key clip. That’s also how a documentary maker found my content for use in a documentary that will be on ARTE television in Spring 2008. The point is simple. In the past when you created content and you wanted people to notice you the best method for visibility was to be mentioned in physical examples, whether magazines, DVD or on the air. Today we’re all part of the same media landscape. What this means is that there is unlimited time for content to be shown. But how do you stand out, to get noticed? If there’s an event taking place and you have the time to cover it, then do it - and find where people are actively talking about it. That’s a great way to promote your work. If people see your latest video and want to find out more about you, they can go to your website, if you have one, to see further examples of your work. They read your blog to see your thoughts, they follow your twitter stream to see whether you’re a party animal, they check your linkedin profile to see who you know that they may know and, as a result, they get a better idea of what kind of person you are. You’ve just increased your chances of being noticed - and hired.

In today’s Twittervox episode we had Nik Butler talking about his idea of the flatlister. The concept is based around the idea that when someone is promoting themselves and building their own persona they are a flat lister. In other words they are in charge of their own persona and their own reputation. This carries on from a topic that was discussed by Jeff Pulver when he asked whether we prefer to use our real name or a nickname. There is one school of thought that believes that you should turn yourself into a brand whilst another school of thought believes that you should create a nickname as your brand can be sold off should it become successful enough. That’s just scraping the surface though and here is a short description of how others and I are attempting to use new media and social networking to promote our skills. A few months ago I got a message from a documentary producer asking whether I had more footage of an event they were interested in. They had seen a short edit either on youtube or my site and thought that this would be of value to their project. I said that I had more footage and so over a period of time I sent over the material which they looked through. They decided to use my footage and as a result their documentary will be broadcast sometime in Springtime of 2008 on Arte. That’s great news for me and I’m really happy. There’s going to be a screening of the documentaries and I’m going to do my best to get there to meet these people in person. Any opportunity should be taken to meet new people. In today’s media and cultural landscape any job that’s advertised is seen by thousands of eyes. What that means is that you’ve got a lot of competition and sending your CV is not enough. One job I recently applied to had over a thousand people apply to it. With such great numbers of people applying there’s little chance of finding work through as passive a method as sending an e-mail and electronic cv to find work. One person in Geneva said that you’ve got to stand out, after all those sorting through applications have a pile of several hundred cv on their desks to sort through. I’ve been using Linkedin recently, adding all those people whom I have had contact with to see whether there are any of their contacts that could help me find people whom have a need for my expertise. Jemima Kiss recently made a comment about Linkedin asking why people don’t put their full CV on the website. As a result of that comment I added a few of the more interesting experiences I have had. When you’re at Podcamp every single person has a website. Everyone is their own brand. If you listen to them introduce themselves they will all say who they are and what their website is. Some will even wear the T-shirts that promote either their site or that of the software they use as work tools. They also have twitter accounts. Twitter is one of those tools that’s great for entrepreneur and freelancers because it makes it so much easier to judge the quality of character of those you are working with. You get an idea of their lifestyle, of their work ethic and more. if you’re awake by 7 or 8am then that shows through. If they’re working on one large project or several smallers ones you see it as well. In brief you know when is the best time to contact them for working on current or new projects. We are now living in an era where everyone has access to the same information around the globe and as a result we have a great deal of competition. It is up to us, as individuals, with the tools we have available to demonstrate that we have the required know how. How do you use the tools currently available to us and do other people in your circle of friends also use them? Has it changed your way of working? I’m looking forward to Nik Bulter’s Flatlister article and your feedback.

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(Facebook as of this morning) Reliability is the single most important thing for a website. If, as they suggest, facebook is down for a few hours then that is demonstrating one of the key reasons why my web presence is spread across so many different sites on the World Wide Web. The Internet (network of networks) was built for redundancy therefore any form of downtime is unacceptable. In other news I’m back in London with the need to do more looking for work. Whilst in Switzerland I listened to a group of people working within the industry give advice to another person and in so doing there are a few recommediations I should make sure to apply them to my own efforts.