Of Glossy Mags and Social Media
Many years ago I liked to get mags. I would look at the choice of mags every time I was in a magazine shop. I would even buy some every so often. Eventually I stopped I stopped, not because my desire to get mags was gone, but because the return on investment imploded.
You would buy a mag, flick through it, read a few articles, and in the process realise that more than half of the mag wa filled with adverts. In effect you’re paying for a magazine but you’re paying for more ads than content. I’d ratheer have a thinner mag, with more actual content than a mag filled with ads.