Fourty Five Days with the Cloudneo
Intro
On Cloudneo are shoes that you rent, rather than own. They are designed for running but you can also use them for walking. They are designed for dry, warm weather, rather than wet. They are designed to last from three months to six months depending on how quickly you wear them out. They are brilliantly white when new, but within two or three runs they lose their luminescence.
Circular - Use - Reuse
These shoes are designed to reduce the carbon footprint of the shoes we wear. They are made from beans, rather than petroleum based products. Once you’re done with a pair you send it back to the manufacturer, so that they are grounded back down and turned into a new pair of shoes. In theory you never own them. In practice they are just extremely easy to recycle.