Attention

Years ago, when we were on web forums with a dozen or more people we knew each other. Over time web forums and chat rooms became bigger, as more people adopted the World Wide Web. In the process we went from being part of several niche web forums to being part of MySpace, Friendster, Google Plus, Facebook, Twitter, Jaiku, Plurk and plenty of other sites.

As the number of people on these networks grew exponentially, so our social networks grew exponentially. We went from being part of a forum, to having friends, to followers, to more. In that time our friends were our social network, and more talkative individuals were, the more engagement, and intimate our relationships became. Within this context I mean intimacy, in that we knew how we thought, how we felt, how we lived, what we worked on and more.

I loved the idea of Substack as a replacement for a few minutes, or maybe a few hours. I loved the notion of a writing community for people to share ideas, and written words. I lost passion when I saw that it was an attention pyramid scheme.

What is the Attention Pyramid Scheme

It’s an idea I came up with yesterday. It’s the notion that we create content on Substack, so that others notice us. We then follow others, and give them our attention in the hope that reciprocate it to us. The more time you invest, and the more you comment, and like, the more your own writing is visible.

There was a time when I wanted to listen to hours of podcasts a day, and I did. I would listen on my walks, on my commutes to work, while driving and more. I would love listening to podcasts so much that I would wish I had more time to spend on listening to podcasts. That, unfortunately changed, as podcasts became livestreams, and thus unedited.

Too Long For Casual Listening

It’s not that I don’t like listening to people talk, but that when a podcast goes from being fourty five minutes to an hour long, to being one and a half to two hours long then it becomes too long for a walk, and too time consuming to listen to more than one podcast a day. It gets worse. The problem with This Week in Tech, and that entire network of podcasts is that by being unedited they waste our time. Instead of getting tech news we get personal stories. Instead of analysis and context we get opinion and sidetracked. They used to joke about rat holes. By being live and unedited, when shared as podcasts, they become irrelevant.
Hiking podcasts, programming podcasts and others all make this mistake. The result is that listening to podcasts is less engaging than it was. What makes this worse is that podcasts are sponsored and funded, so as they become profitable they become less engaging for the listener.

Today I started reading “What the Internet Is Doing To Our Brains, The Shallows” and I feel that I am on the other side of the experience. I have been through the passion for new content, the passion to constantly write the new things that people write, and the need to be connected.

There was a time when to be connected, to be vigilitant, to be attentive, was rewarded by friendships, meetings in the real world, and at the very least conversations on social media.

Laura Whitehead - Apr 1, 2008

Nicely summed up Richard!

Twitter is not a social network, rather it’s a way of life. The more you use Twitter the further it gets into your way of life. It allows you to follow current affairs, geek out about social media and keep in touch with friends that uses the social network. What’s more it’s a network that does not require any specific device. At first it’s a confusing place. Look at the public timeline and it’s a torrent of junk and sifting through it will take hours a day. As you spend more time on twitter though you find people of interest to follow. In some cases it’s friends from the physical world, in other cases friends from other websites on the web and then more. In reality what makes twitter interesting, and part of what makes people use it is how efficient it is at getting a message across. You’ve got 140 characters to express yourself. In Paris I was told I speak in 140 characters or less. That’s not a bad thing. In fact it’s good. It’s about the continual flow of information. Imagine you’re swimming down a river but everytime you move to stay afloat you have to close your eyes. That’s what article and blog reading is. As you focus on one task so your ability to focus on anything else dissapears. That’s fine in the old media where pages are static and where airwaves are limited. In the modern world though it is necessary to absorb many sources of information at once. How many of you have your ipod, laptop and mobile phone with you at the time you’re reading this post? I’m sure most. How many of you have more podcasts than you can view or listen to? How many of you have more programs recorded on PVR than you can watch? That’s why twitter is a lifestyle. It’s about constantly looking for information and building an understanding of current affairs through constantly taking in little bits of information. Stop talking about the social media on twitter, rather start talking about the good old fashioned time efficient soundbyte. Want to be heard. Don’t take people’s time. Encourage interest instead. Many people are complaining about the decentralised conversation, the notion that blogs are no longer the center of attention, that twitter, friendfeed, facebook and others are killing the conversation. In fact quite the opposite is true. If you’re in New York you’ve got one set of people, if you’re in London you’ve got another. if you’re in Geneva you don’t have much… To have a decentralised conversation means that many ideas can be explored at once and as pillars of the online community meet at various events so the conversations can once more converge. Don’t worry about comments on a blog, think about the conversations and the people you’re having them with. That’s where the fun is to be had.