If I spend 12 CHF per month on Netflix or 23 per year on CuriosityStream I think little of it. I expect to watch films and TV series once, and then to forget about them. With books and music I feel differently. With books I feel that it is worth paying for Unlimited if I read more than two books per month. With Audible.com the story is a little different. When every book is 25 USD or more, it makes more sense to pay for the subscription.
The default action for many is to think “I want to buy this book” and they automatically either buy a physical copy because they love physical books, or they buy an e-book. The default is almost always Kindle and Amazon because of its market dominance.
I was shopping for The Night Train to Lison and I found it for 6 CHF on the Google Play book store, around 8 CHF on the Apple Books store, 19 CHF with Payot, 20 with Buchhaus, or even more, and that’s when I find the book.
I read using the Kindle App, with a specific account for over one hundred days before making the mistake of logging in with a different account, and moving the primary account to an older phone. I lost my streak and now I feel free.
Reading streaks are fantastic when the numbers are going up, and when you’re getting close to beating your record, and beat it. The drawback is that reading streaks, on one kindle account is a prison. We have physical books, we have kobo books, we have kindle books and we have Audible books. Each account has a different way of encouraging people to use their app, rather than another. Each one tries to trap you with gamification.
This year I have set myself the goal of reading 30 books. I am currently on track to reaching that goal. Most of my reading material comes from two sources. Audible.com and amazon.de. What I like about reading books via Audible.com is the freedom it gives me to do something at the same time as people are telling me stories. This habit was born from listening to podcasts while I went for hour long walks. Over time podcasts went down in quality and my time was taken up by other activities. As a result of the scarcity of time I moved towards audible books. Audible books provide me with an opportunity to listen to stories and learn whilst I do other things. I can listen to them while I commute, while I go for hikes or while I mow the lawn. As a result of this ability to multitask I have finished many more books than I would finish if I was only reading. I am an audible platinum member and I pay in advance. This gives me the option to buy 23 books a year. Audio books are not cheap when you buy them individually so buying a subscription makes sense. Below a certain price I buy the books and use credit when the value justifies it. For at least two years I have felt justified in keeping the subscription. I am lucky because I like to read on electronic devices. I have used iphones, android phones, iPads, iPad Mini, Tablets and a kindle for reading. As a result of this I always have several books with me at all times. I have a tendency to buy many more books than I have the time to read. This is especially true of books when they cost less than an airport coke. Eventually I will get to read them. Today I took a step which may make conventional book readers envious. I will test Kindle Unlimited for the next month. I can “borrow" up to ten books simultaneously per month. I can be as uncommitted as ever with books. I am working through the James Bond Collection and reading three history volumes at the same time.  I “read” the history volumes as audio books and this allows me to enjoy the nice weather we have had. When I am in a fixed location I can read James Bon books on the kindle. At the end of the trial month we will see whether I keep using Kindle unlimited.
Whilst reading an article about the music and book industry I was surprised by what was written. They say that the music industry and the record shops were expected to survive the digital revolution whilst the bookshop was expected to die with the advent of sites like amazon. There is one possible reason for this. The nature of the medium. A song is a work that takes five minutes to listen to in it’s entirety and can use other supports to be consumed on. The book on the other hand is a medium that requires for people to sit down and thumb through various pages to assess the writing style before deciding on whether to purchase it. As a result they’re far more likely to go into a library and check that product than a cd shop. At the same time myspace, among other websites is the new music shop. Go there, browse the categories and find various obscure acts, discover them and purchase what you enjoy. It’s not quite that easy with books. I’ve bought quite a few books and dvd in the past few months but no music in physical form.