Social Discovery, the Social Media and how it can be used.
I think social discovery is one of the most fascinating parts of the new media lifecycle because we are so early in determining the most efficient way of social discovery. Search has now been dominated by Google and while new companies attempt to attack what is increasingly becoming a monopoly, most companies have realized that the space of social discovery has yet to declare a winner.
Source The question we as content creators must ask is where we get our information from.