https://www.main-vision.com/tags/rat-hole/ Recent content in Rat Hole on Richard's Static Blog Hugo en-gb Sat, 10 Oct 2026 13:38:22 +0000 https://www.main-vision.com/posts/2026/10/the-rise-of-the-long-form-reel/ Sat, 10 Oct 2026 13:38:22 +0000 https://www.main-vision.com/posts/2026/10/the-rise-of-the-long-form-reel/ <p>Recently while using Facebook and Instagram I noticed two things. The first is that photos are almost gone. The second is that videos went from being a few seconds each, to a few minutes each. This means that if you open the FB or IG apps and begin to watch a video you&rsquo;re going to spend more time than you had expected to spend.</p> <p>To put it another way, Facebook and Instagram have become more like television than web browsing activities. They have become more like radio, or television because they have become hot, rather than cool media. You scroll, and you watch, and you&rsquo;re asked how many songs you recognise, or you&rsquo;re getting a history lesson about priest holes in England (Where catholic priests hid under protestant reform) and more.</p>