{"id":524,"date":"2008-03-22T16:57:48","date_gmt":"2008-03-22T15:57:48","guid":{"rendered":"http:\/\/www.main-vision.com\/richard\/blog\/?p=524"},"modified":"2008-03-22T16:57:48","modified_gmt":"2008-03-22T15:57:48","slug":"on-the-importance-of-observation-in-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.main-vision.com\/richard\/blog\/on-the-importance-of-observation-in-social-media-marketing\/","title":{"rendered":"On the importance of observation in Social Media marketing."},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><blockquote><p><span style=\"font-family: arial\">However, many purported Social Media experts are merely engaging in cultural voyeurism at best. They look from afar and roam the perimeters of online societies without ever becoming a true member of any society. This means, they don\u00e2\u20ac\u2122t truly understand what, where, or why they\u00e2\u20ac\u2122re \u00e2\u20ac\u0153participating,\u00e2\u20ac\u009d only jumping in because they have something to say and have access to the tools that will carry it into play. This is unfortunately a representation of the greater landscape of Social Media Marketing and it\u00e2\u20ac\u2122s time to take a step back and study the sociology of Social Media in order to keep communities intact and unaffected by outsiders.<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-family: arial\">Social Media is much more than user-generated content. It\u00e2\u20ac\u2122s driven by people in the communities where they communicate and congregate. They create, share, and discover new content without our help right now. They\u00e2\u20ac\u2122re creating online cultures across online networks and using the Social Tools that we learn about each and every day to stay connected. And the societies that host and facilitate these conversations cultivate a tight, unswerving and mostly unforgiving community and culture. As <a href=\"http:\/\/redcouch.typepad.com\/\" target=\"_blank\">Shel Israel<\/a> describes it, people are populating Global Neighborhoods.<\/span><\/p><\/blockquote>\n<blockquote><p>Source: <a href=\"http:\/\/www.briansolis.com\/2008\/03\/cultural-voyeurism-and-social-media.html\">Cultural Voyeurism and social media<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span>However, many purported Social Media experts are merely engaging in cultural voyeurism at best. They look from afar and roam the perimeters of online societies without ever becoming a true member of any society. This means, they don\u00e2\u20ac\u2122t truly understand what, where, or why they\u00e2\u20ac\u2122re \u00e2\u20ac\u0153participating,\u00e2\u20ac\u009d only jumping in because they have something to say [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[20,48,25,9],"tags":[211,212,768,780],"class_list":["post-524","post","type-post","status-publish","format-standard","hentry","category-observation","category-social-media","category-social-networking","category-tech-related","tag-cultural-voyeurism","tag-global-neighborhouds","tag-observation","tag-social-media"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/www.main-vision.com\/richard\/blog\/wp-json\/wp\/v2\/posts\/524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.main-vision.com\/richard\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.main-vision.com\/richard\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.main-vision.com\/richard\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.main-vision.com\/richard\/blog\/wp-json\/wp\/v2\/comments?post=524"}],"version-history":[{"count":0,"href":"https:\/\/www.main-vision.com\/richard\/blog\/wp-json\/wp\/v2\/posts\/524\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.main-vision.com\/richard\/blog\/wp-json\/wp\/v2\/media?parent=524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.main-vision.com\/richard\/blog\/wp-json\/wp\/v2\/categories?post=524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.main-vision.com\/richard\/blog\/wp-json\/wp\/v2\/tags?post=524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}