{"id":2783,"date":"2016-03-16T12:36:22","date_gmt":"2016-03-16T11:36:22","guid":{"rendered":"http:\/\/www.main-vision.com\/richard\/blog\/?p=2783"},"modified":"2016-03-16T16:13:19","modified_gmt":"2016-03-16T15:13:19","slug":"stop-wasting-time-with-friends-algorithms-and-being-ignored","status":"publish","type":"post","link":"https:\/\/www.main-vision.com\/richard\/blog\/stop-wasting-time-with-friends-algorithms-and-being-ignored\/","title":{"rendered":"Stop wasting time on Instagram with friends – Algorithms and attention"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

Instagram<\/a> is a photo based\u00c2\u00a0social network that allows two types of users, ego-maniacs on one side, and explorers on the other, to share images of interesting things they see and do. Some people share beautiful mountain images and others share images of their trips<\/a> to Paris<\/a>, Rome<\/a> and more. I share images of Via Ferrata, climbing and a number of fun sports. The ego-maniacs share images of themselves in as many places as possible.<\/p>\n

Instagram is a “last active, first seen” kind of social network. We see the most recent images first. We\u00c2\u00a0see active users frequently. Less engaged viewers are less visible. This is a participation reward model. The more engaged you are with the community and the more people will see your content. There is no favouritism.<\/p>\n

The algorithmic timeline will penalise the most active users and encourage the cult of personality.\u00c2\u00a0The Cult of Personality social media model is great for marketers and public relations accounts because it makes those with the most likes and comments more visible. When you’re conversing with two hundred or more people this is enviable. As people interact connections are created and communities form. Conversations are a two direction affair.<\/p>\n

According to Statista<\/a>\u00c2\u00a0Instagram now has 400 million users. Selena Gomez is the most followed person on Instagram<\/a>\u00c2\u00a0at the time this post was written. 69 million people follow the account. Images from the account are suitable for a glossy magazine rather than a social network. They lack in warmth and familiarity. The account is cold as a result. \u00c2\u00a0These cold and impersonal images can easily get a million likes and algorithms will push this content to the detriment of images by friends and family.<\/p>\n