I know that not everyone wants twitter to be personal, and that's part of what frustrates me at the moment. I feel that social networks are at their strongest when people have a personal connection with those they are followed by and who they follow.

I'm listening to everyone, learning about their point of view. Earlier today one person who was not following that many, and not followed by that many said that he found tweetdeck to be interesting because he could join into a greater diversity of conversations. In that context I see the value of tweetdeck. I'm also happy for his comments that made me re-think that position.

There are a number of services that aggregate content without people actively going through that data and it's a shame. Jaiku didn't grow as much as it could because of that problem. That's just one example of many of course.

Those who are new to the social media should not forget that it's about conversation, that they shouldn't simply promote their product but instead take advantage to converse with their followers.

Marketing and public relations have always wanted to know what people were thinking. Now that they can maybe they should spend more time listening, asking questions and digesting those responses.

It's a complex issue and I love studying how the social media are evolving. I'd love to go into more detail but this is already a long comment.