On Mastodon Niches

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Mastodon is a federated social network where people can join a server, based on their interests in tech and more. Most people join the servers that are open and easy to join but in doing so we have communities that grow, without becoming communal. I am on at least three different Mastodon servers.

Instances

I am on Mastodon.social, Techhub.social and Calckey.social and so far my favourite is Calckey.social because that’s where I got the strongest sense of community. In the process it also showed me one of the unique features of Mastodon, compared to reddit, twitter, facebook and other social networks. That feature is scale. I don’t mean that it’s huge and growing. I don’t mean that it has a million users.
I mean that if I wanted to create a Mastodon instance for hikers in the Canton De Vaud I could. I could create a niche mastodon instance that is centered around hiking in Switzerland, and encourage people I hike with to join, as well as to attract a larger community of people who enjoy the outdooors.

The Big Four

At the moment Social media is about Twitter, Facebook, YouTube and TikTok, where everyone is thrown into a gigantic melting pot. The issue is that this melting pot is driven by algorithms and influencers rather than human scale social interactions. On Twitter, Facebook and the two others we are fighting to be heard. On Mastodon, if we find the right instance, we are heard without having to become unsociable.
Instead of asking “Which server should I join?”, we can ask “Which community do I want to be part of?”. This is healthier. This is on a more human level.

And Finally

Mastodon is not Twitter or Facebook. It is more like WordPress. If you don’t like one community then you don’t have to stay on that server. You can hop to another that is more in line with your way of thinking. In a community where you feel positive you do not need to hide your name. I would encourage people to flit from server to server until they find the instance that they like. Mastodon is more like a web forum. There are hundreds of servers, the aim is to find the server that you like being a part of.