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Automotive Narrowcasting
Thanks to cheaper cameras, cheaper editing systems and cheaper means of distributing video content automotive narrowcasting has become an entertaining way to cover the subject. Everyone knows about Top gear, the flag ship of automative journalism and mischief but there are dozens if not hundreds of lower budget and fun alternatives. One of these alternatives is by Motor Trend, an automotive magazine that provides written reviews of new cars and other automotive news. Their about page ignores their video activity and yet this is the part that I enjoy.
When I watched this specific episode it reminded me of articles from Popular mechanics because it is about reviving an old vehicle that has been dormant in a garage/barn for many years. They show us the steps that were carried out in order to make it road worthy and then they throw in a road trip and fooling around for good measure.
Some of these projects are light hearted and fun. The idea for the PreRangerRoverLandeRunner is amusing. “…they combine an old Range Rover with a Ford Ranger to build an overlanding prerunner that can also play in the mud and rockcrawl with the help of Maxxis’ Bighorn MT-762s.  The build process uses the eyechrometer and by the end of the video their machine is broken.Â
The stats for this channel are impressive. They have 50 channels and twenty four thousand videos. The average views per video is fifty five thousand two hundred views although globally they have one billion three hundred thousand views overall. Those figures are no longer about narrow casting.
Network statistics
- 50 channels
- 24,792 videos
- 1,369,423,239 views
- 5,235,424 subscribers
What I like so much about niche content and narrow casting via youtube is that the barrier to entry is low in terms of cost and sustainability can be achieved relatively quickly. There is little need for pitching and getting funds.
In the video above they make it clear that this is a side project that they are working on over two weekends. They are doing this in their free time, in between articles. This is a side project video that has been viewed six million times.
Printed Media are said to be suffering as people move towards the world wide web for news and information. From what I observe the world wide web is great because it provides a place for writers to write articles, radio shows or podcasts and scenarios for videos. As people with skills or passions unite with video producers so new markets can be tapped. The beauty of websites such as Youtube and Vimeo is that they share that revenue with content creators. Websites such as facebook still want to pay to distribute content and be seen. They have not shifted to the new model.
Unseen
Documenting climbing feats
Documenting climbing feats is an interesting challenge because you deal with issues of accessibility, projects that can last for months or even years and in some
In my free time I have watched a lot of documentary films about climbing. Some are short, filmed over just a few hours and others are about longer duration projects that can last for a week or two. When I heard that Alex Honnold was free soloing El Cap I didn’t realise all of the preparation that he had been through. It’s only after watching his TED talk that I understood and my respect for his process grew.
I like his TED talk because he really goes into detail about his preparation. You see that it is a process that takes years. Moves are practiced over and over until they are perfect. This is repeated for every pitch. Nothing is left to chance.
Aside from the mental preparation of the climber there is also the process that the cinéma verité crew must go through. In the documentary that I have included below you learn about the questions of ethics that are posed. Questions such as “how do we film this without distractions, how do we film this without endangering his life, how do we make this as safe as possible. The answer is using professional climbers and friends as camera crew. People that know the sport know when to be quiet and what move to expect next.
It’s interesting that in this feature they discuss the use of remote cameras for one or two sections, so that Alex feels alone and focused on the task at hand. Remote cameras on a cliff hundreds of metres off of the ground.
If a documentary is well made, like The Dawn Wall was, then you watch a documentary on a niche topic without growing bored or distracted. If it well filmed then it is as complete as a book. A well made documentary is as complete as a book.
The beauty over documentary films, as opposed to news
Two years ago I volunteered at the Festival Du Film Alpin and I was really happy to watch a genre, that until then I had seen mainly on youtube appear on a big screen with a large audience. Recently I was at the Magnetic Film premiere and this was an interesting experience and last night I was at Pathé Balexert, a mainstream cinema watching a documentary about climbing. The next step would be for one of these documentaries to be screened on an IMAX screen.
Le Sentier des Toblerones
Le Sentier des Toblerones
from Mainvision on Vimeo.
Hidden among the trees in the Canton de Vaud you can find concrete blocks put there as a defensive line to slow down invading armies. The concrete blocks have a similar shape to chocolate Toblerones. There is a hiking trail that you can follow from Bassin down to the lake side. Along the way you can find concrete bunkers camouflaged as houses.