Inner Life of A Cell
Sometimes people share interesting videos as animated gifs. When I see these interesting videos I quickly google the search term and find the complete video. I then share it.
Advertising and documentaries don’t mix and this is especially true in the US. When you have ad breaks every 5-10 minutes telling a story is impossible. You have to think of the people tuning in half way, and you need to think of those leaving after just one ad break. As a result of this the documentary has to be sensationalised. It also needs to be a loop. Mythbusters are a series that I enjoyed watching for many months. As the series progressed however they were made less watchable. The reason for this is coping with the advertising regime of the channels on which they are broadcast.
On watching these documentaries episode after episode you spend three quarters of your time being told what happened before and what’s going to happen afterwards. New content is about twenty percent of the show. If you were to cut down their shows to remove the repetition you’d go from a one hour programme to a 15 minute show. This is perfect for the web, but impossible to watch on television.
Commercial broadcasters say that they have to fight for the audience’s attention, that they have to make it as sensationalistic and entertaining as possible. They need to use breathless reporters, they need to use advanced graphics and more. They blame the audience for not having the attention span to sit through 45 minutes of content without switching.
The audience is not to blame. It’s the content interruption that is to blame. Television adverts are disruptive. They usually add nothing to the enjoyment of a show. Television watching, as it’s broadcast, has become old fashioned. Why watch something live when you’re going to waste twenty to thirty percent of that time watching adverts for products that are of no use to us as consumers at this point in our lives. If we record the show using a PVR we can skip the ads and watch the show almost without interruption. It’s pleasant. It’s efficient.
Advertisers are not happy with this. They want a guarantee of eyeballs. That’s where our new media landscape comes in. Video on Demand is so convenient today that if we like an advert we’ll go to youtube and other sources, find the advert and watch it. You don’t need a show for people to watch the advert. You don’t need an advert to pay for the content.
IBC is a big show. There are a lot of things to see. Some of those are fun and innovative whilst others are less interesting. I’ve noticed that there are quite a few companies showing mobile and IPTV solutions. Many of them are multiplatform, web tv, mobile and other. they work on a variety of codecs.
Anothr aspect is the virtual studio and automated processes. We see many remote camera rigs, remote jibs, remote 3d modeling cameras and to some extent virtual modelling and sets before any of the shooting is ever done. In reality it’s abou he one man operation. One camera operator to program, one person to control multiple camers and more. It’s also about high definition and 3d.
There were quite a few examples and solutions attempting to allow for 3D productions, from two small cameras fitted on a rig to allow for shooting as if it was two eyes to more expensive rigs where you’d see two cameras, one pointing down and shooting through a mirror with another shooting straight forward. Of course there are also the monitors that can play in 3D. Several stands had demonstrations and implementations of this technology.
After this we have the importance of asset managment. Many companies were working at offering solutions for newsrooms, video archives and more. That’s because of the amount of content that content aggregators are now having to contend with. It’s an interesting time. i learned quite a bit on this topic.
There are many more details to be discussed but those are some of the key points I have noticed at this particular IBC. More articles will come soon.
Le Sentier des Toblerones
from Mainvision on Vimeo.
Hidden among the trees in the Canton de Vaud you can find concrete blocks put there as a defensive line to slow down invading armies. The concrete blocks have a similar shape to chocolate Toblerones. There is a hiking trail that you can follow from Bassin down to the lake side. Along the way you can find concrete bunkers camouflaged as houses.