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Glocals and twitter

Glocals is a local website to find out what events are going on where for the international community in Geneva. It regroups events in a number of cities making easier to meet like minded people.

The reason for which I mention this social network is the low input high yield results from the site. In brief you see an event, you turn up, you meet some strangers and through conversation they become acquaintances.

This is contrary to the way I have approached social interactions on the web. I have spent years now building trust, building relations with people in a virtual environment. As a result of this it requires constant attention, constant interest.

I am thinking of twitter when speaking about this topic. 70,000 tweets have given me very little return on the time I have invested. In effect twitter is not only a waste of time but just the wrong social network for Switzerland.

There are a wealth of people to be met through the Glocals site, some work in the UN system, others for global companies and yet more for other settings. People who have been in Geneva for just a few hours or days meet up with people who have been here for years.

There’s also the gender balance. Going to many twitter events you’re surrounded by men, by workaholics, by self proclaimed entrepreneurs. They are focused on work, and profit rather than friendship.

In contrast Glocals is a nice mix of men and woman, physically active people who go canyoning, sailing, running and more. It’s a well travelled international crowd.

The most interesting aspet of my experiences over the past two weeks is that just because a site is talked about extensively does not mean that this is the site you should give most of your time to. There is a good chance that there is a tiny site with only a few thousand users that will reward you by turning up to events. No need for all that virtual conversing. Turn up, chat face to face and you will have gained new opportunities. The result is a more satisfied end of weekend. I will continue particpating in these face to face meetups and twitter will be a secondary network.

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