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Twitter’s Not For Me
Twitter has a new For You page inspired by TikTok’s For you page according to Quartz. Many years ago we had Seesmic, a video chat community where people could share video messages 24 hours a day. We even experimented with recording videos and sharing them by phone when this was still novel.
Tik Tok has a critical flaw, as do plenty of the more popular social networks. As someone said on Mastodon today, “You have to be fast to say something new, before hundreds of other people have posted every possible reaction. That is what’s wrong with social networks today. I use social networks because I think social media is an awful term, used to encourage abuses rather than empathy.
By shifting to the “For You” algorithm based model Twitter is making the mistake that Facebook, Instagram, YouTube and other websites have made. It is forcing people to see populist crap rather than personal and meaningful chats.
I saw someone tweet “I have 8000 followers and my tweets have 3 million views.”
Social media should never be about huge follower numbers, and millions of views. It should be about personal conversations that lead people to want to meet in person. It should be about connecting with people.
The more Musk destroys Twitter, the easier it is to stay away for hours at a time, and to spend minutes rather than hours on the site. I played with Substack but I don’t want to post too often because I don’t want to generate too much noise. I am also playing with a shorter form WordPress blog. With the short form blog I don’t mind being noisy because I clearly state that it is a Facebook/Twitter replacement.
As soon as websites use recommendation engines, rather than chronological posts, I move away and I lose interest. Social media should be relevant and timely, not algorithm driven populist mediocrity. Time to move on.
Day Thirty-One of ORCA in Switzerland — Plenty of Dust
You build up plenty of dust as you plow the fields at the moment. The drought continues, as does the desire for this pandemic to be over. For now, the downward trend continues so we could feel optimistic. I’m still optimistic than in two or three weeks recycling centres will go back to normal. At the moment recycling centres remind me of something else.
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Looking at this queue of cars reminds me of something. All the engines are off. All the cars are lined up. Plenty of people are in their cars waiting. If you saw this in Calais you’d expect them either to be waiting for the Eurotunnel train to get back to England or for the ferries to take them.
This is an image of Swiss people waiting to get into a recycling centre. Despite this being the 31st day of the pandemic Swiss peoples’ desire and compulsion remains strong. For many people this is the lazy person’s equivalent of “getting out of the house for a bit”. I go for a one and a half hour walk and they sit in their cars, enjoying the fresh air, the tweets of the birds, and best of all a great view on the Mont Blanc. For the last two days we’ve had a good view.
Today I have spent very little time on Twitter and Facebook because I still can’t stand either of them. I’m thinking of deleting both accounts when this pandemic is over. I spent time modernising my weebsite instead. Pages that haven’t been changed since the late 90s are finally being updated and included within this CMS. The inspiration came as a result of seeing that Google told me in an e-mail that 21 pages were not AMP compatible.
Last night I watched this during and after having dinner last night. I feel the need for watching people hike, and socialising. We’re now on day 31. We’re officially a month in. If we were in a different context then I would have almost completed one Via Alpina route by walking several hundred kilometres.
When I started reading about Thur-Hiking it was in blog form, with pictures, and then books, and occassionaly podcasts and then, during this pandemic, I started watching videos of people’s hiking adventures. It’s a way of seeing nice landscapes and imagining what would be possible in Europe. It’s good to plan for the future, and it’s good to have plans that do not require much or any contact with others. Via Ferrata, climbing and other sports may not start again for a while after the last new transmission of the virus. Hiking, however should be possible.
My project, for the next few days, is to continue shifting all my old website content to this blog. I should learn something new in the process.
I need to eat dinner now.
The pleasure of narrowcasting
Three things have made the pleasure of narrowcasting rather than broadcasting a reality. Broadcasting is finding something that as many people as possible are interested in watching. This is mass appeal television. European Football is one example, british rugby another, skiing another and tennis as a last one. Each of these has a large budget to spend because of the mass appeal of the content. It means that you can experiment with Ultra high definition, 3D broadcasts and more. In essence it is content that is easy to justify. Narrow casting is the opposite.
Narrow casting is the opposite. It’s about providing content for a small number of people. This means less interest, less money and therefore less feasible. Early attempts at narrow casting include both cable television and community videos. The problem with cable television and community videos is that they are not on demand so unless you’re ready to watch the content at the time it is aired or the time when it available on VHS tape you missed it.
Youtube, DailyMotion, Vimeo and other video distribution solutions started by allowing people to upload random clips with low production values. As interest grew and as people uploaded new content from pirated shows to pirated music, from home videos to more so the focus changed. I look at the early days of vlogging when iJustine streamed content live, Seesmic when we chatted with each other to webcam vloggers, game play videos and more. As these low brow content makers showed that they could amass an audience and as advertisers saw that they could generate an income so other people could come along.
I recently noticed that Jay Leno has a show on youtube about his garage. We see him talk about a car per episode, around 25 minutes a piece. In these shows he speaks at a relaxed normal pace. We see him talk about cars. We see him show content from photo books and in general we get the feel that we used to get from browsing through magazines and books like in the good old days. With Video on Demand services like youtube we are coming to a new age in video content where the content we can browse through and watch documentaries like we used to browse through newspapers, magazines and books. We can learn about niche topics in a medium that would have been prohibitively expensive in the past.
Cost of production
Video cameras and storage are now very cheap and so are editing systems. We have gone from video production costing hundreds of thousands of swiss francs to it costing hundreds of francs to get started to several thousand depending on the quality of the image you are looking for and the topic you want to speak about. Gameplay videos and vlogging have a low barrier to entry so charismatic people can quickly start to cover cost and make money.
Specific examples
Cycling is another niche market. With a small team of people you can produce a channel such as the Global Cycling Network and produce content which people can subscribe to and watch at their convenience. When you discover that you have a passion for a sport or activity you are not stuck waiting for mainstream media to pick it up and push that content.
Some narrow casters are a little more boisterous than others. Colin Furze claims just to be a plumber but we see from his inventions and creations that he understands what his audience wants. He has worked on a few projects that capture the imagination of certain portions of society.
The World’s Worst Belayer is an amusing form of content that is for a narrow audience. The rock climbing community is growing but the number of people practicing the sport is relatively small. At the time I wrote this blog post just 268,000 people had watched the video. Youtube does have quite a bit of content for those interested in the topic.
The Future
Everyone turned their attention to Facebook and twitter for content distribution. They were made to believe that social media and social networking was about the two most popular networks. What they forgot to look in to is what people are passionate about and where these people can find content. I am passionate about video and to find new content I search for topics that interest me, for example rock climbing, technology and cycling. I watch the content I searched for. Youtube and other video sharing social networks then recommend more content and I can follow that trail for days before drying up that content stream.
Brands, tourist destination and special interest people should think of social media as a new means by which to promote themselves and their industry. The more content they produce the more visible they become on certain platforms. If the video content is compelling then producing the content is enough and the enthusiasts will take care of distribution.
I want social networks to be populated by enthusiastic people sharing their passions, not automated posts. Social media and social networks should be inspiring. One very good way of ensuring this is the case is to produce high quality video content that people are inspired by and want to share.
Day 33 of Self-Isolation in Switzerland – A video walk
Today I went on a video walk with the DJI OSMO pocket three or whichever number it has and I took a series of frames. Before going for my daily walk I searched through the Vision Du Réel virtual Film Festival list of films and I found “The Bridge“. It’s available for all to watch during the festival. I didn’t watch it in full but from what I saw it’s a series of shots in the style of Dziga Vertov’s Man With the Movie Camera.
This inspired me to get out and go for a walk and try an experiment of my own. It’s nine minutes of footage of a village during lockdown in Switzerland. You can hear birds cheeping, banging of some kind or other, people playing in the distance and more. You can also see the occasional car, pedestrian or cyclist. If ever you wanted to go and get B-roll for a post-apocalyptic film it would be now.
The footage was quickly edited using DaVinci resolve and I simply removed the chrominance. It would take seconds to prepare the version with normal colours. This is as an hommage to the vision Du Réel documentary.
View this post on Instagram@visionsdureel mon verre est la. ;-). Prêt pour le festival de cette année. 🙂
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Four Practical Jokes to Play in a bunker
Sock on the door
In US films a sock or other object on a door handle implies that there are two or more people enjoying bedroom sports. As a couple were in one room I took the opportunity of speaking about doing this joke and then doing it. It’s harmless fun in an original context. How often do you see this in an air raid shelter?
Glass of water thrown onto a person taking a shower
I always want to throw cold water onto people taking a shower so I tried with my hands. I mentioned this idea to someone else and he grabbed a glass of water and threw it onto his girlfriend. I think she was slightly disappointed that it hadn’t been me throwing the water.
Glass of water balanced on a door
Someone else liked the idea of glasses of water falling on people so he took a glass and placed it above the door and leaning. The intention was that when the next person opened the door it would soak them. As this was during a party it was normal behaviour.
Playing sounds through the ventilation shafts.
When you’re standing outside near one of the vents you can hear people speaking inside. It’s fun to play tricks on people so I queried what we could do to scare or surprise the people downstairs. One person decided to play the sound of an emergency vehicle.
When a person came up to the surface he spoke of hearing a fire truck or other vehicle so the joke was a partial success.